Apple's Online Store Down Ahead of iPhone XS, iPhone XS Max, and Apple Watch Series 4 Pre-Orders

Apple has taken its online storefront down in order to prepare for pre-orders for the iPhone XS, iPhone XS Max, and Apple Watch Series 4, with orders set to launch at 12:01 a.m. Pacific Time or 3:01 a.m. Eastern Time on Friday, September 14 in the United States.

In other countries, pre-order times will vary based on local time zone. Pre-orders will kick off at 5:01 p.m. in Sydney, for example, 3:01 p.m. in China, and 8:01 a.m. in the UK. For details on when pre-orders go live in your country, make sure to check out our post that lists all of the pre-order times.

apple store down 2018 sept
Apple will plans to accept pre-orders through the Apple website and the Apple Store app. T-Mobile, AT&T, Sprint, and Verizon will all be accepting pre-orders for the iPhones and cellular Apple Watch Series 4 models in the U.S., as will major retailers like Target and Best Buy.

iphonexspreorders
Pre-orders for iPhone XS and XS Max will be available from Apple at 12:01 a.m. PT in the following first wave launch countries: Australia, Austria, Belgium, Canada, China, Denmark, Finland, France, Germany, Guernsey, Hong Kong, Ireland, Isle of Man, Italy, Japan, Jersey, Luxembourg, Mexico, Netherlands, New Zealand, Norway, Portugal, Puerto Rico, Saudi Arabia, Singapore, Spain, Sweden, Switzerland, Taiwan, the UAE, UK, US and US Virgin Islands.

Pre-orders for the cellular Apple Watch Series 4 models will be available in Australia, Canada, China, Denmark, France, Germany, Hong Kong, Italy, Japan, Singapore, Spain, Sweden, Switzerland, the UAE, UK and US.


Non-cellular Apple Watch Series 4 models will be available for pre-order in Australia, Austria, Belgium, Canada, China, Denmark, Finland, France, Germany, Guernsey, Hong Kong, Ireland, Italy, Japan, Jersey, Luxembourg, Netherlands, New Zealand, Norway, Portugal, Puerto Rico, Saudi Arabia, Singapore, Spain, Sweden, Switzerland, the UAE, UK, US and US Virgin Islands.

Because it's not clear whether Apple has adequate supply of iPhone XS, XS Max, and Apple Watch Series 4 models, customers hoping to get one of the new devices on launch day should order as early as possible. We haven't heard word of shortages, but it's still always best to order as soon as you can.

The iPhone XS and XS Max, which are priced starting at $999 and $1099, respectively, are available in 64, 256, and 512GB configurations in Silver, Gold, and Space Gray.

iphonexsxsmax
Apple Watch Series 4 GPS-only models start at $399, while Apple Watch Series 4 models with GPS and LTE start at $499. Apple Watch Series 4 will be available in Silver, Gold, and Space Gray aluminum and stainless steel.

applewatchseries4
The first Apple Watch Series 4, iPhone XS, and iPhone XS Max orders placed today are expected to be delivered on Friday, September 21, the official launch date for the devices.

Pre-orders for the iPhone XR are not set to go live until October 19, so customers who prefer Apple's lower-cost device will need to wait until then to make a purchase.

Related Roundup: Apple Watch Series 9
Buyer's Guide: Apple Watch (Neutral)
Related Forum: iPhone

Top Rated Comments

nwcs Avatar
71 months ago
The whole “take the whole store offline” gimmick is rather old and played out now. There’s no legitimate need to do that anymore.
Score: 38 Votes (Like | Disagree)
stanman64 Avatar
71 months ago
let’s goooooooooo!

In for a Xs Max and a SS Series 4.
Score: 17 Votes (Like | Disagree)
bchery21 Avatar
71 months ago
Skipping out on the “fun” this year; got my iPhone X so I’m pretty content.



...that S4 Apple Watch though.
Score: 16 Votes (Like | Disagree)
tmarks11 Avatar
71 months ago
Remember the good old days, when each year brought a newer, better version of the iPhone.... for the same price you paid last year?

Ahh... those were the days.
Score: 14 Votes (Like | Disagree)
frumpy16 Avatar
71 months ago
Another pre-order without unlocked phones available. Sad.
Wrong. SIM-free is available.
Score: 10 Votes (Like | Disagree)
mnsportsgeek Avatar
71 months ago
My wallet is ready. Finally biting the bullet and upgrading from my iPhone 6 to an XS Max. Hope I like it. Guess I have 14 days to give it back if the size is too much of a shock.

Now to pick out a couple wireless chargers.
Score: 8 Votes (Like | Disagree)

Popular Stories

Apple car wheel icon feature yellow

Apple Cancels Electric Car Project

Tuesday February 27, 2024 11:05 am PST by
Apple has canceled all plans to release an autonomous, electric vehicle, reports Bloomberg. Apple has been working on an Apple Car for more than a decade and invested millions of dollars into development before deciding it was not a viable project. Apple's Chief Operating Officer Jeff Williams today told approximately 2,000 employees working on the Apple Car that the project was canceled,...
iOS 18 Mock iPhone 16 Feature Gray

iOS 18 Rumored to Be Compatible With These iPhone Models

Tuesday February 27, 2024 6:31 am PST by
iOS 18 will be compatible with the iPhone XR, and thereby also the iPhone XS and iPhone XS Max models with the same A12 Bionic chip, according to a post on X today from a private account with a proven track record of sharing build numbers for upcoming iOS updates. The post was spotted by MacRumors contributor Aaron Perris, and it has since been deleted. However, this was likely because the...
Google maps feaure

Google Maps Finally Rolls Out Glanceable Directions

Wednesday February 28, 2024 2:07 am PST by
After more than a year since announcing the feature, Google Maps is finally rolling out glanceable directions on Android and iOS (via Android Police). The feature allows users to view turn-by-turn directions and a live ETA directly from their device's lock screen – information that was previously only visible when a phone was unlocked. Glanceable directions also work on the app's route...
iPad Air 5

iPadOS 18 Rumored to Drop Support for These iPad Models

Tuesday February 27, 2024 6:55 am PST by
iPadOS 18 will drop support for iPad models equipped with the A10X Fusion chip, according to a post on X today from a private account with a proven track record of sharing build numbers for upcoming iOS and iPadOS updates. This means that iPadOS 18 would not be compatible with the first-generation 10.5-inch iPad Pro or the second-generation 12.9-inch iPad Pro models released in 2017. It...
iOS 17

iOS 17.4 Coming Soon With These New Features for Your iPhone

Monday February 26, 2024 6:08 am PST by
In a press release last month, Apple confirmed that iOS 17.4 will be released in March, and the update includes several new features and changes for the iPhone. Key new features in iOS 17.4 include major App Store changes in the EU, Apple Podcasts transcripts, and an iMessage security upgrade. The update also adds new emoji and includes preparations for the launch of next-generation CarPlay...
M3 MacBook Air Feature

New MacBook Air Models Launching Next Month: 5 Features to Expect

Wednesday February 28, 2024 1:50 am PST by
The existing 15-inch MacBook Air arrived in June 2023, which is not that long ago in terms of Mac update cycles. However, Apple released the current 13-inch ‌MacBook Air back in June 2022. It is now the oldest Mac in Apple's current crop, having not been updated in 600 days. But rumors suggest that is unlikely to be the case for much longer. According to Bloomberg's Mark Gurman, Apple has...