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Apple's Online Store Down Ahead of iPhone XS, iPhone XS Max, and Apple Watch Series 4 Pre-Orders

Apple has taken its online storefront down in order to prepare for pre-orders for the iPhone XS, iPhone XS Max, and Apple Watch Series 4, with orders set to launch at 12:01 a.m. Pacific Time or 3:01 a.m. Eastern Time on Friday, September 14 in the United States.

In other countries, pre-order times will vary based on local time zone. Pre-orders will kick off at 5:01 p.m. in Sydney, for example, 3:01 p.m. in China, and 8:01 a.m. in the UK. For details on when pre-orders go live in your country, make sure to check out our post that lists all of the pre-order times.


Apple will plans to accept pre-orders through the Apple website and the Apple Store app. T-Mobile, AT&T, Sprint, and Verizon will all be accepting pre-orders for the iPhones and cellular Apple Watch Series 4 models in the U.S., as will major retailers like Target and Best Buy.


Pre-orders for iPhone XS and XS Max will be available from Apple at 12:01 a.m. PT in the following first wave launch countries: Australia, Austria, Belgium, Canada, China, Denmark, Finland, France, Germany, Guernsey, Hong Kong, Ireland, Isle of Man, Italy, Japan, Jersey, Luxembourg, Mexico, Netherlands, New Zealand, Norway, Portugal, Puerto Rico, Saudi Arabia, Singapore, Spain, Sweden, Switzerland, Taiwan, the UAE, UK, US and US Virgin Islands.

Pre-orders for the cellular Apple Watch Series 4 models will be available in Australia, Canada, China, Denmark, France, Germany, Hong Kong, Italy, Japan, Singapore, Spain, Sweden, Switzerland, the UAE, UK and US.

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Non-cellular Apple Watch Series 4 models will be available for pre-order in Australia, Austria, Belgium, Canada, China, Denmark, Finland, France, Germany, Guernsey, Hong Kong, Ireland, Italy, Japan, Jersey, Luxembourg, Netherlands, New Zealand, Norway, Portugal, Puerto Rico, Saudi Arabia, Singapore, Spain, Sweden, Switzerland, the UAE, UK, US and US Virgin Islands.

Because it's not clear whether Apple has adequate supply of iPhone XS, XS Max, and Apple Watch Series 4 models, customers hoping to get one of the new devices on launch day should order as early as possible. We haven't heard word of shortages, but it's still always best to order as soon as you can.

The iPhone XS and XS Max, which are priced starting at $999 and $1099, respectively, are available in 64, 256, and 512GB configurations in Silver, Gold, and Space Gray.


Apple Watch Series 4 GPS-only models start at $399, while Apple Watch Series 4 models with GPS and LTE start at $499. Apple Watch Series 4 will be available in Silver, Gold, and Space Gray aluminum and stainless steel.


The first Apple Watch Series 4, iPhone XS, and iPhone XS Max orders placed today are expected to be delivered on Friday, September 21, the official launch date for the devices.

Pre-orders for the iPhone XR are not set to go live until October 19, so customers who prefer Apple's lower-cost device will need to wait until then to make a purchase.

Related Roundups: Apple Watch, watchOS 5, iPhone XS
Buyer's Guide: Apple Watch (Buy Now)


Top Rated Comments

(View all)

5 days ago at 05:48 pm
The whole “take the whole store offline” gimmick is rather old and played out now. There’s no legitimate need to do that anymore.
Rating: 38 Votes
5 days ago at 05:51 pm
let’s goooooooooo!

In for a Xs Max and a SS Series 4.
Rating: 17 Votes
5 days ago at 05:55 pm
Skipping out on the “fun” this year; got my iPhone X so I’m pretty content.



...that S4 Apple Watch though.
Rating: 16 Votes
5 days ago at 06:01 pm
Remember the good old days, when each year brought a newer, better version of the iPhone.... for the same price you paid last year?

Ahh... those were the days.
Rating: 14 Votes
5 days ago at 05:58 pm

Another pre-order without unlocked phones available. Sad.

Wrong. SIM-free is available.
Rating: 10 Votes
5 days ago at 05:49 pm
My wallet is ready. Finally biting the bullet and upgrading from my iPhone 6 to an XS Max. Hope I like it. Guess I have 14 days to give it back if the size is too much of a shock.

Now to pick out a couple wireless chargers.
Rating: 8 Votes
5 days ago at 07:29 pm

Good for you. Enjoy that endorphin rush on a another nearly identical product.


Who caresss? Lol. Let people be excited about the iPhone. The majority of most people’s most heavily used device is their smartphone.

It’s the one thing that I personally buy every year. I don’t go shopping often, I don’t buy a TV often, a car often, a home often. What’s the big deal getting a new iPhone every year that does sooo much to make our lives simpler?

You only live once. As long as you’re not prioritizing an iPhone over your rent or car payment, let people live.
Rating: 8 Votes
5 days ago at 05:53 pm

Another pre-order without unlocked phones available. Sad.

Actually, SIM free was an option last I checked, just not on the IUP.
Rating: 7 Votes
5 days ago at 06:31 pm
This gets a little less exciting each year. After many years of perorder every iPhone... Last year, I pre-ordered an X and was so underwhelmed I gave it away. This year I was so underwhelmed by the keynote that I just don't care.

It makes me a little sad that this annual tech excitement is just played out and meh for me now.
Rating: 7 Votes
5 days ago at 11:47 pm
Not gonna buy anything this year. I'm still happy with my iPhone X and Series 1 combo.
But I'm excited for all of you getting ready for the pre-orders. Hope everything works out fine and everyone's getting their products on launch day :)
Rating: 6 Votes

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