Apple Shares Full Video of Today's 'Gather Round' iPhone and Apple Watch Event

Apple's iPhone-centric event that saw the launch of new iPhone XS, XS Max, and iPhone XR models has officially wrapped up, and with the culmination of the event, Apple has posted the full video of the new product unveilings on its website.

For those who were avoiding news of the event because of being unable to watch the video due to work or school, the full event video will offer the chance to catch up on all of the announcements.

Apple will eventually publish the event video on its YouTube channel, but in the meantime, the company has shared several of the videos that were shown on stage, which we've included below.







We'll have plenty more coverage of the new iPhone and Apple Watch announcements today, including a video highlighting everything that was debuted, so make sure to stay tuned to MacRumors.com.

Related Forum: iPhone

Popular Stories

Apple Glasses Purple Feature

Apple Smart Glasses Launching in 2026

Thursday May 22, 2025 12:22 pm PDT by
Apple is planning to launch a set of smart glasses by the end of 2026, reports Bloomberg. The glasses will be comparable to the Meta Ray-Bans and the Android XR glasses that Google showed off earlier this week. Apple's smart glasses are expected to include cameras, microphones, and AI capabilities, much like the Meta Ray-Bans. The glasses will be able to take photos, record video, provide...
Apple Glass

Apple Smart Glasses: Everything We Know So Far

Wednesday May 21, 2025 8:21 am PDT by
Google recently made waves by showcasing a set of lightweight smart glasses featuring deep Gemini integration and an optional in-lens display. The demo has reignited interest in Apple's own smart glasses project, which has been the subject of rumors for nearly a decade. Here's a recap of where things stand. Current Development Status Apple is actively working on new chips specifically...
Apple CarPlay Ultra instrument cluster themes 01

Apple's CarPlay Ultra Is Here – Does Your iPhone Support It?

Thursday May 15, 2025 5:17 am PDT by
Apple's recently announced CarPlay Ultra promises a deeply integrated in-car experience, but not all iPhone users will be able to take advantage of the new feature. According to Apple's press release, CarPlay Ultra requires an iPhone 12 or later running iOS 18.5 or later. This means if you're using an iPhone 11, iPhone XR, or any older model, you'll need to upgrade your device to access...
2024 iPhone Boxes Feature

Apple Raises iPhone Trade-In Values For Limited Time — Here's the List

Friday May 23, 2025 6:48 am PDT by
Apple has temporarily increased its iPhone trade-in values in select countries, including the U.S., Canada, Australia, France, Germany, Italy, Spain, U.K., and China. Apple says the extra credit towards a new iPhone is available through June 18. In the U.S., the maximum estimated trade-in values increased by only $5 to $30, with the full changes in that country outlined below. ...
iPod shuffle generations

Kuo: Jony Ive's Futuristic OpenAI Device Like a Neck-Worn iPod Shuffle

Thursday May 22, 2025 8:05 am PDT by
The big news in the technology world this week is that ChatGPT maker OpenAI is working more closely with Apple's former design chief Jony Ive on a futuristic AI device. The company is remaining tight lipped about the device, but Apple supply chain analyst Ming-Chi Kuo has shared some alleged details about its design. In a social media post today, Kuo said the device will be "slightly larger" ...
AirPods Pro 3 Mock Feature

AirPods Pro 3 Just Months Away – Here's What We Know

Thursday May 22, 2025 4:06 am PDT by
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...
CarPlay Ultra Aston Martin

CarPlay Ultra Solves One of Regular CarPlay's Biggest Limitations

Thursday May 22, 2025 9:16 am PDT by
The next generation of CarPlay is finally starting to roll out, and it includes a new feature that solves one of regular CarPlay's longstanding limitations. Apple last week announced the launch of CarPlay Ultra, and it offers a Radio app, allowing you to control AM and FM radio stations within CarPlay. With regular CarPlay, you must switch between CarPlay and your vehicle's built-in software ...

Top Rated Comments

Niklas_nick Avatar
88 months ago
This should have been a press release.
Score: 6 Votes (Like | Disagree)
pete2106 Avatar
88 months ago
So this year we’ve had the most boring WWDC conference ever and now a September event where we knew literally everything they were gonna announce.

Going well.
Score: 5 Votes (Like | Disagree)
BreuerEditor Avatar
88 months ago
Being a video producer and motion graphic designer, that 108 second highlight was freakin' awesome!
Score: 4 Votes (Like | Disagree)
m0sher Avatar
88 months ago
All this did was make me more excited about iOS 12 :apple: and the update / speed upgrade I’ll be getting to my current X. :D
Score: 2 Votes (Like | Disagree)
Zachari Avatar
88 months ago
I am really sad they didn't add any new features to the iPhone. And no, color is not a feature no matter how many times Apple pretends it to be.
Score: 2 Votes (Like | Disagree)
ChrisMoBro Avatar
88 months ago
This should have been a press release.
Best. Comment. Ever.
Score: 2 Votes (Like | Disagree)