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Apple Again Promotes Apple Pay Cash in New 'Just Text Them the Money' Ad

Apple today shared a new ad in its recent "Just Text Them the Money" ad campaign for Apple Pay Cash, this time focusing on how easy it is to sent cash to other people following a group dinner.


Like other ads in this series, the "Dinner" video features a text-only conversation where one participant uses the Apple Pay Cash feature to send another money. In this funny little spot, two people send the same $55 back and forth to one another, fighting over who gets to pay for dinner.

Today's 18-second ad is the fifth in the "Just Text Them the Money" campaign, with Apple having introduced the first four ads in mid-July. These short ads will be used on TV and on social media sites like Instagram and YouTube.

Apple first introduced Apple Pay Cash in iOS 11.2, allowing iPhone and iPad users to send peer-to-peer Apple Pay payments to one another using the Messages app. Money received via Apple Pay Cash can be used for Apple Pay payments or deposited in a bank account, much like other mobile peer-to-peer payment services like Venmo.

At the current time, Apple Pay Cash is a feature that's limited to the United States, and Apple has not provided details on when it will expand to other countries.

Related Roundup: Apple Pay


Top Rated Comments

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1 week ago

I may be in the minority but in my immediate circle nobody uses Apple Pay Cash. Venmo, PayPal and Cash App have filled the void already.

Screw Venmo.

I forced my circle to use Apple Pay Cash.
Rating: 20 Votes
1 week ago
Too bad it’s still not available in the U.K.
Rating: 8 Votes
1 week ago
Second person isn’t offering any money, just refunding initial $55. If they were serious they would refund and send another $55...
Rating: 7 Votes
1 week ago

Second person isn’t offering any money, just refunding initial $55. If they were serious they would refund and send another $55...


maybe the "second person" was the person who actually paid cash at the restaurant, though, in the first place.
Rating: 6 Votes
1 week ago

Someone sent me Apple Pay cash and they were shocked to see a $15 charge. They usually use venmo and see no fees. I don’t need know if that’s true, but that’s what I was told.

Uh, no fees.
[doublepost=1533680960][/doublepost]These ads are a microcosm for what makes Apple such a compelling company. So clever, so pithy, so much of the message is embedded in the style of the communication itself.
Rating: 4 Votes
1 week ago
The problem when you say it's on you, there's usually no back and forth like this.
Rating: 4 Votes
1 week ago
I may be in the minority but in my immediate circle nobody uses Apple Pay Cash. Venmo, PayPal and Cash App have filled the void already.
Rating: 4 Votes
1 week ago
I probably use this more than regular Apple Pay at stores. It's so convenient!
Rating: 4 Votes
1 week ago
They need to hurry bringing this abroad. There's a lot of options already gaining penetration.
Rating: 3 Votes
1 week ago

Someone sent me Apple Pay cash and they were shocked to see a $15 charge. They usually use venmo and see no fees. I don’t need know if that’s true, but that’s what I was told.

They must have linked their Apple Pay to a credit card, not a debit card. Sounds like they sent you $500, as the fee is 3%.
Rating: 3 Votes

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