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Apple Again Promotes Apple Pay Cash in New 'Just Text Them the Money' Ad
Like other ads in this series, the "Dinner" video features a text-only conversation where one participant uses the Apple Pay Cash feature to send another money. In this funny little spot, two people send the same $55 back and forth to one another, fighting over who gets to pay for dinner.
Today's 18-second ad is the fifth in the "Just Text Them the Money" campaign, with Apple having introduced the first four ads in mid-July. These short ads will be used on TV and on social media sites like Instagram and YouTube.
Apple first introduced Apple Pay Cash in iOS 11.2, allowing iPhone and iPad users to send peer-to-peer Apple Pay payments to one another using the Messages app. Money received via Apple Pay Cash can be used for Apple Pay payments or deposited in a bank account, much like other mobile peer-to-peer payment services like Venmo.
At the current time, Apple Pay Cash is a feature that's limited to the United States, and Apple has not provided details on when it will expand to other countries.