Samsung this morning shared three new ads in its "Ingenius" series that's designed to make fun of the Apple Genius Bar while highlighting features that Samsung believes will lure people to its Galaxy S9 devices instead of one of Apple's iPhones.
The first ad makes fun of the notch on the iPhone X, with a customer who comes into the "Ingenius" bar asking the employee about the notch on the device, pointing out that it covers a portion of the display when watching a movie.
"It does still cover up some of the movie," says customer. "It takes time to get used to it," the employee responds before the ad cuts away to a family with notch-style haircuts.
While the Samsung Galaxy S9 has no notch, it does have top and bottom bezels, with the top bezel housing the camera, microphone, and ambient light sensor. Samsung has preferred to keep the two bezels rather than using the notch design that many Android smartphones have adopted from Apple.
In the second ad, "Storage," a customer asks the Ingenius Bar employee where the microSD slot is on the iPhone. "I can't find the microSD slot," she laments. "Yeah, that's because it doesn't have one," the employee replies. "Oh, Galaxy S9 has one," she responds before explaining that she doesn't want to store her content in the cloud.
In the third and final ad, a customer asks how to run two apps at once on the iPhone's display, something that's not possible. "I wanna know how to do the split screen because my sister was doing it on her Galaxy S9," she explains as the tech tells her that's not possible.
Multitasking on iOS devices is limited to the iPad, and while customers have asked for it to be ported to the larger screened phones, this is not something that Apple has implemented at the current time.
Samsung started sharing its new Ingenius ad campaign last week, in a video touting the Galaxy S9's faster LTE download speeds.
Samsung followed that initial ad with additional spots mocking the iPhone's lack of a headphone jack, the fact that it doesn't ship with the equipment necessary for fast charging, and that the iPhone received a lower DxOMark score than the Galaxy S9 for its camera capabilities.
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(View all)Samsung should focus on letting their products speak for themselves. Constantly comparing themselves to Apple is a sign of insecurity and weakness.
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