HTC today sent out emails and updated its website with a teaser image for an upcoming event that will see the launch of its next flagship device.

The image in question features smartphone components overlaid with a date, and given that HTC is teasing a new smartphone, it would be logical to assume these are HTC components, but as AnandTech points out, HTC's image features iPhone 6 parts.

htcteaserimage

HTC's teaser image

It is not clear why HTC is teasing its next-generation smartphone with components from an Apple device that's four years old rather than the upcoming device or at least an HTC smartphone, but it's an embarrassing mistake for the company to make.

ifixitiphone6components

iPhone 6 components, via iFixit

HTC's May 23 event will likely see the debut of the HTC U12, the successor to the HTC U11.

Update: HTC told CNET that it intentionally used parts from other smartphones to represent the "jumble" of parts that HTC competitors "inelegantly cram into their phones."

"We're glad people are studying our teaser so closely. The fact people have noticed parts from different phone models is exactly right - they represent the jumble of parts (specs) that our competitors inelegantly cram into their phones, while the space in the middle outlining HTC's next phone represents 'a phone that is more than the sum of its specs.'

To be clear, none of the parts illustrated in the teaser came from the phone we're announcing May 23rd; people will have to tune in to htc.com that day to find out more..."

Tag: HTC

Top Rated Comments

Millah Avatar
99 months ago
Oh god, the response from HTCs marketing is absolutely RICH. “Inelegantly cram,” is how I would describe HTC (or Samsung) engineering. I can’t think of a single person who opens up an iPhone X and says that the internal layout is anything but elegant and precise.
Score: 26 Votes (Like | Disagree)
WiseAJ Avatar
99 months ago
When you have to explain your marketing you’re doing it wrong.
Score: 17 Votes (Like | Disagree)
826317 Avatar
99 months ago
Lazy marketing
Score: 16 Votes (Like | Disagree)
WarHeadz Avatar
99 months ago
Is their CEO for effing real? Inelegantly? Let me tell you something...iPhones are a pleasure to service and repair. Changing a battery or charging port or screen are easily done by a professional or even a gutsy user. HTC devices are beautiful on the outside, but they’re a jumbled mess of an abomination on the inside. Try changing the battery on the HTC M10 without destroying the LCD. Even Samsung phones are pretty elegant on the inside. HTC’s are nightmare phones for any repair technician. What a frickin joke.
Score: 13 Votes (Like | Disagree)
1050792 Avatar
99 months ago
So is HTC going to make a foldable phone like the iPhone 6?

#Courage

Attachment Image
Score: 12 Votes (Like | Disagree)
iMando Avatar
99 months ago
This is brilliant. Quietly Brilliant. HTC is on every tech page now because of this picture. They even have two pages of Replys on MacRumors. MAC. RUMORS.
Score: 11 Votes (Like | Disagree)

Popular Stories

Apple Shopping Event 2025

Apple Announces 2025 Black Friday Event, Here's What You Can Get

Thursday November 20, 2025 6:28 am PST by
Apple's annual four-day Black Friday through Cyber Monday shopping event is returning on Friday, November 28 through Monday, December 1 in many countries, including the United States, Canada, Australia, New Zealand, France, Germany, Italy, Spain, the United Kingdom, Belgium, the Netherlands, Sweden, Thailand, and others. During the shopping event, customers can get an Apple gift card with...
iOS 26

iOS 26.2 Adds These New Features to Your iPhone

Thursday November 20, 2025 10:50 am PST by
iOS 26.2 is currently in beta testing. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics for Apple Music, and more. In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date. Keep reading...
hikawa phone grip stand apple%402x

Apple Launches Second Limited-Edition iPhone Accessory in a Month

Friday November 21, 2025 3:53 am PST by
Apple has begun selling the Hikawa Phone Grip and Stand, a new limited-edition iPhone accessory designed with accessibility in mind. Designed by LA-based Bailey Hikawa to celebrate the 40th anniversary of accessibility at Apple, the grip uses magnets to securely snap onto any iPhone with MagSafe. Apple says it can be removed with ease, and doubles as a stand with two different viewing...
iPhone 17 Pro Cosmic Orange

10 Reasons to Wait for Next Year's iPhone 18 Pro

Wednesday November 19, 2025 4:00 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...
ipad black friday 2025

The Best Early Black Friday iPad Deals

Thursday November 20, 2025 10:20 am PST by
Black Friday is just over a week away, and iPad deals have finally started to flood in at retailers like Amazon and Best Buy. Below we're tracking discounts on every current generation iPad, including lowest-ever prices on M3 iPad Air and M5 iPad Pro, plus steep markdowns on iPad and iPad mini. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a ...
ipad mini 7 feature red and blue

iPad Mini 8: Four Major New Features to Expect

Wednesday November 19, 2025 7:50 am PST by
Apple's eighth-generation iPad mini is highly likely to arrive next year, offering a significant refresh of the device with at least four major new features. OLED Display The next-generation version of the iPad mini could feature an OLED display, as part of Apple's plan to expand the display technology across many more of its devices. Apple's first OLED device was the Apple Watch in 2015, ...
watchos 26 workout app

Apple Watch Users Claim Workout App Is Now Worse in Every Way

Thursday November 20, 2025 7:01 am PST by
Apple Watch owners have been voicing their frustration online over changes to the Workout app that Apple introduced in watchOS 26, with many finding the redesigned interface makes starting exercises difficult and exasperating. When Apple launched watchOS 26 in September, the Workout app went from large, easily tapped workout tiles to a scrolling, corner-button interface. Instead of tapping a ...
Apple Foldable Thumb

Foldable iPhone to Debut These Two Breakthrough Features

Wednesday November 19, 2025 7:26 am PST by
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include two standout features that could set it apart from the competition. The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...
maxresdefault

The MacRumors Show: iPhone 18 Pro Looks Like a Huge Upgrade

Friday November 21, 2025 9:10 am PST by
On this week's episode of The MacRumors Show, we talk through all of the new features and improvements expected to come to next year's iPhone 18 Pro and iPhone 18 Pro Max models. Subscribe to The MacRumors Show YouTube channel for more videos Apple's next-generation iPhones are less than ten months away and we already have a good idea about what to expect based on corroborated leaks, rumors,...