Apple today won an auction for world screen rights to "Songwriter," a documentary about popular singer Ed Sheeran, reports Deadline.
Apple paid "low to mid-seven figures" for the rights to the documentary, and the company plans to make it an event release that will include a theatrical component along with a debut on Apple platforms.
"Songwriter" was directed by Murray Cummings, Sheeran's cousin, and it is said to be an "intimate, beautifully photographed" documentary that covers the creation of Sheeran's best-selling "Divide" album.
The film offers a glimpse inside the "intense collaborative process" that resulted in some of Sheeran's biggest hits, and it provides a look back at Sheeran's childhood through never-before-seen footage.
Along with Sheeran, the documentary will feature legendary producer Benny Blanco and musicians that include Amy Wadge, Johnny McDaid, Ryan Tedder, and Julia Michaels.
The documentary first premiered in Berlin, and tonight, will be shown at the Tribeca Film Festival in New York.