Apple today won an auction for world screen rights to "Songwriter," a documentary about popular singer Ed Sheeran, reports Deadline.

Apple paid "low to mid-seven figures" for the rights to the documentary, and the company plans to make it an event release that will include a theatrical component along with a debut on Apple platforms.

edsheeransongwriter
"Songwriter" was directed by Murray Cummings, Sheeran's cousin, and it is said to be an "intimate, beautifully photographed" documentary that covers the creation of Sheeran's best-selling "Divide" album.

The film offers a glimpse inside the "intense collaborative process" that resulted in some of Sheeran's biggest hits, and it provides a look back at Sheeran's childhood through never-before-seen footage.

Along with Sheeran, the documentary will feature legendary producer Benny Blanco and musicians that include Amy Wadge, Johnny McDaid, Ryan Tedder, and Julia Michaels.

The documentary first premiered in Berlin, and tonight, will be shown at the Tribeca Film Festival in New York.

Top Rated Comments

SigurTom Avatar
49 months ago
Pass. Hard pass.
Score: 8 Votes (Like | Disagree)
chucker23n1 Avatar
49 months ago
Someone whose career started seven years ago needs a documentary already?
Score: 7 Votes (Like | Disagree)
Veinticinco Avatar
49 months ago
Oh dear. Another bandwagon-jumping exercise in trying to be relevant.

I guess the ginger busker is laughing all the way to the bank.
Score: 5 Votes (Like | Disagree)
CodexMonkey Avatar
49 months ago
I guess the ginger busker is laughing all the way to the bank.
1/ I guess by "Ginger" you mean that as an insult, as the colour of one’s hair is directly related to their ability to be talented?
2/ I guess by "Busker" you mean that as an insult, as in "someone who stands and plays a guitar, usually other people’s songs". Or do you actually mean "someone who stands and plays guitar but writes their own songs" like, say, Bob Dylan, or Joni Mitchell, or Van Morrison, or Joan Baez, or Johnny Cash, or Neil Young, or Leonard Cohen, or Tom Petty, or Carole King (I got bored and gave up)...?

Yeah, I get ya. Talentless Blonde/Brunette/Red/Grey/Smoky/Mauve/Salmon-Haired buskers the lot of ’em. Bet they’re ALL laughing all the way to the bank. What has the world come to when people like that get documentaries about them and others (I’m looking at you, Kajagoogoo) barely get a look in..?
Score: 3 Votes (Like | Disagree)
terrapinjess Avatar
49 months ago
He’s not wearing an Apple Watch (yet)
Score: 3 Votes (Like | Disagree)
-BigMac- Avatar
49 months ago
My girlfriend will actually lose her mind over this.
Score: 3 Votes (Like | Disagree)

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