Apple today won an auction for world screen rights to "Songwriter," a documentary about popular singer Ed Sheeran, reports Deadline.

Apple paid "low to mid-seven figures" for the rights to the documentary, and the company plans to make it an event release that will include a theatrical component along with a debut on Apple platforms.

edsheeransongwriter
"Songwriter" was directed by Murray Cummings, Sheeran's cousin, and it is said to be an "intimate, beautifully photographed" documentary that covers the creation of Sheeran's best-selling "Divide" album.

The film offers a glimpse inside the "intense collaborative process" that resulted in some of Sheeran's biggest hits, and it provides a look back at Sheeran's childhood through never-before-seen footage.

Along with Sheeran, the documentary will feature legendary producer Benny Blanco and musicians that include Amy Wadge, Johnny McDaid, Ryan Tedder, and Julia Michaels.

The documentary first premiered in Berlin, and tonight, will be shown at the Tribeca Film Festival in New York.

Top Rated Comments

SigurTom Avatar
77 months ago
Pass. Hard pass.
Score: 8 Votes (Like | Disagree)
chucker23n1 Avatar
77 months ago
Someone whose career started seven years ago needs a documentary already?
Score: 7 Votes (Like | Disagree)
Veinticinco Avatar
77 months ago
Oh dear. Another bandwagon-jumping exercise in trying to be relevant.

I guess the ginger busker is laughing all the way to the bank.
Score: 5 Votes (Like | Disagree)
CodexMonkey Avatar
77 months ago
I guess the ginger busker is laughing all the way to the bank.
1/ I guess by "Ginger" you mean that as an insult, as the colour of one’s hair is directly related to their ability to be talented?
2/ I guess by "Busker" you mean that as an insult, as in "someone who stands and plays a guitar, usually other people’s songs". Or do you actually mean "someone who stands and plays guitar but writes their own songs" like, say, Bob Dylan, or Joni Mitchell, or Van Morrison, or Joan Baez, or Johnny Cash, or Neil Young, or Leonard Cohen, or Tom Petty, or Carole King (I got bored and gave up)...?

Yeah, I get ya. Talentless Blonde/Brunette/Red/Grey/Smoky/Mauve/Salmon-Haired buskers the lot of ’em. Bet they’re ALL laughing all the way to the bank. What has the world come to when people like that get documentaries about them and others (I’m looking at you, Kajagoogoo) barely get a look in..?
Score: 3 Votes (Like | Disagree)
terrapinjess Avatar
77 months ago
He’s not wearing an Apple Watch (yet)
Score: 3 Votes (Like | Disagree)
-BigMac- Avatar
77 months ago
My girlfriend will actually lose her mind over this.
Score: 3 Votes (Like | Disagree)

Popular Stories

iPhone 16 Camera Lozenge 2 Perspective Gray

Five Key Upgrades Coming to iPhone 16

Friday March 15, 2024 1:45 pm PDT by
The iPhone is Apple's top-selling product, and it gets an update every year. In 2024, we're expecting the iPhone 16 and iPhone 16 Pro lineup, with an arguably more interesting feature set than we got with the iPhone 15 and iPhone 15 Pro. Subscribe to the MacRumors YouTube channel for more videos. Capture Button All four iPhone 16 models are set to get a whole new button, which will be...
When To Expect New iPads Feature 1

Apple to Announce New iPads on March 26, Rumors Claim

Monday March 18, 2024 4:02 am PDT by
Apple is widely expected to release new iPad Air and OLED iPad Pro models in the next few weeks. According to new rumors coming out of Asia, the company will announce its new iPads on Tuesday, March 26. Chinese leaker Instant Digital on Weibo this morning 日发布%23">claimed that the date will see some sort of announcement from Apple related to new iPads, but stopped short of calling it an...
airpods 3 orange

Two New AirPods 4 Models Expected to Launch in September or October

Sunday March 17, 2024 7:56 am PDT by
Apple suppliers will begin production of two new fourth-generation AirPods models in May, according to Bloomberg's Mark Gurman. Based on this production timeframe, he expects the headphones to be released in September or October. Gurman expects both fourth-generation AirPods models to feature a new design with better fit, improved sound quality, and an updated charging case with a USB-C...
iphone se 4 modified flag edges

iPhone SE 4 Expected to Depreciate Heavily

Tuesday March 12, 2024 9:04 am PDT by
Resale value trends suggest the iPhone SE 4 may not hold its value as well as Apple's flagship models, according to SellCell. According to the report, Apple's iPhone SE models have historically depreciated much more rapidly than the company's more premium offerings. The third-generation iPhone SE, which launched in March 2022, experienced a significant drop in resale value, losing 42.6%...
General iOS 17 Feature Orange Purple

iOS 17.4.1 Update for iPhone is Imminent

Monday March 18, 2024 5:27 am PDT by
iOS 17.4.1 and iPadOS 17.4.1 should be released within the next few days, with a build number of 21E235, according to a source with a proven track record. MacRumors previously reported that Apple was internally testing iOS 17.4.1. As a minor update for the iPhone, it will likely address software bugs and/or security vulnerabilities. It is unclear if the update will include any other changes. ...
iOS 17 Passkey With Apple ACCOUNT Feature

'Apple ID' Expected to Change to 'Apple Account' Starting With iOS 18

Sunday March 17, 2024 7:13 am PDT by
MacRumors was first to report that Apple was planning to rebrand "Apple ID" to "Apple Account" across its software platforms and websites like iCloud.com as early as this year, and now Bloomberg's Mark Gurman has corroborated this change. A mockup of the new Apple Account branding In his Power On newsletter today, Gurman said the new "Apple Account" branding will start to be used later this...
M3 iPad Feature 3

New iPads Likely to Begin Shipping in April

Monday March 18, 2024 9:52 am PDT by
Apple's new iPad Pro models with OLED displays will likely begin shipping to customers in April, according to information shared today by Ross Young, CEO of display industry research firm Display Supply Chain Consultants. Bloomberg's Mark Gurman also said the new iPad Pro models might not ship until "deeper" into April in his Power On newsletter on Sunday:I've repeatedly said that new...