Japanese Report Claims Apple Planning 'Gold' iPhone X Color Option, With a Refreshed 9.7-inch iPad to Launch in Q3 2018 - MacRumors
Skip to Content

Japanese Report Claims Apple Planning 'Gold' iPhone X Color Option, With a Refreshed 9.7-inch iPad to Launch in Q3 2018

Apple plans to introduce a new gold iPhone X color option in an effort to boost sales of the Face ID equipped smartphone, while a new revamped 9.7-inch iPad is set to drop in the third quarter of 2018, according to tech blog Mac Otakara.

Apple offered the iPhone X only in Silver and Space Gray at launch, so the prevailing rationale behind a new color is that it could perhaps lure new upgraders during a typically sluggish mid-season.

blushgoldiphonex

Image via Benjamin Geskin

As for the 9.7-inch iPad refresh, the Japanese-language tech blog reckons the sixth-generation device will go on sale in the third quarter.

Mac Otakara doesn't provide any clues as to the sources of its information, but the iPhone X rumor tallies with another one that emerged just last week, courtesy of Benjamin Geskin. Responding to online chat about a possible new colorway, the parts leaker shared pictures of an alleged "Blush Gold" iPhone X.

With regards to the 9.7-inch iPad claim, it's unclear if Mac Otakara is referring to an imminent low-cost 9.7-inch iPad refresh, which may include support for the Apple Pencil, or another model entirely. In December, for example, DigiTimes claimed Apple was planning to release its most affordable 9.7-inch iPad yet in late 2018.

However, Bloomberg claims the low-cost iPad refresh device will be announced at Apple's first event of the year on Tuesday, March 27, which the company has indicated will have an educational focus. Given the theme, the launch of new iPhone colors at this event seems unlikely, though not impossible.

In March of last year, Apple introduced a (PRODUCT)RED iPhone 7 and 7 Plus, and it's possible the company could be planning to do the same thing this year, with a (PRODUCT)RED iPhone 8, 8 Plus, and perhaps X.

Click here for the MacRumors roundup of everything to expect at Apple's "Let's Take a Field Trip" educational event on March 27.

Related Roundup: iPad
Buyer's Guide: iPad (Don't Buy)
Related Forums: iPad, iPhone

Popular Stories

iPhone 18 Pro Deep Red Feature

iPhone 18 Pro Launching Later This Year With These 12 New Features

Wednesday March 18, 2026 7:39 am PDT by
While the iPhone 18 Pro and iPhone 18 Pro Max are not expected to launch for another six months or so, there are already plenty of rumors about the devices. It was initially reported that the iPhone 18 Pro models would have fully under-screen Face ID, with only a front camera visible in the top-left corner of the screen. However, the latest rumors indicate that only one Face ID component...
ios 26 4 yellow

Here Are Apple's Release Notes for iOS 26.4

Wednesday March 18, 2026 11:56 am PDT by
Apple provided developers and public beta testers with the release candidate versions of iOS 26.4 and iPadOS 26.4, which means we're going to see a public launch as soon as next week. The RC versions of the software include Apple's official release notes, giving us final details on what's included in the update. Apple Music - Playlist Playground (beta) generates a playlist from your...
Apple Logo Sketch Feature

Apple Has Now Unveiled Eight New Products This Month

Tuesday March 17, 2026 9:25 am PDT by
Apple has unveiled a whopping eight new products so far this March, including an iPhone 17e, iPad Air models with the M4 chip, MacBook Air models with the M5 chip, MacBook Pro models with M5 Pro and M5 Max chips, the all-new MacBook Neo, an updated Studio Display, a higher-end Studio Display XDR, and now the AirPods Max 2 this week. iPhone 17e features the same overall design as the iPhone...

Top Rated Comments

The Game 161 Avatar
104 months ago
Lol, so Apple thinks sales slowed down because it didn't come in gold. Wow...
More like a boost in a new colour gets the interest back again like it did with the red 7 and 7 plus
Score: 9 Votes (Like | Disagree)
BornAgainApple Avatar
104 months ago
I’m probably in the minority, but color options for the iPhone X don’t matter when it’s most likely going to be in a case. There is no way in hell I would carry one around naked.
Score: 6 Votes (Like | Disagree)
104 months ago
Lol, so Apple thinks sales slowed down because it didn't come in gold. Wow...
Score: 5 Votes (Like | Disagree)
104 months ago
Looks to be as uneventful an event as Apple has had in many years
It’s not a hardware event, it’s an educational event. This isn’t one of your average keynotes where they’re expected to announce new iPhones or other products. The only thing considerable hardware is an iPad and Apple Pencil really.
Score: 4 Votes (Like | Disagree)
Aluminum213 Avatar
104 months ago
Looks to be as uneventful an event as Apple has had in many years
Score: 4 Votes (Like | Disagree)
Greenmeenie Avatar
104 months ago
There is a BIG difference between Tomorrow March 27th and the end of the 3rd quarter! Someone is way way off on their prediction of the release date for the cheaper 9.7” ipad. Lol. My guess is that it will be announced tomorrow at the March event, just like the last regular ipad was. I imagine the ipad pros will be announced in June at WWDC just like the last pros were, but since this will be a radical redesign of the pros, it could be pushed until the 3rd quarter. Who knows. I haven’t seen any part leaks for the rumored bezel-less ipad pros with face ID and without a home button at all, and June is only a few months away.
Score: 3 Votes (Like | Disagree)