Japanese Report Claims Apple Planning 'Gold' iPhone X Color Option, With a Refreshed 9.7-inch iPad to Launch in Q3 2018

Apple plans to introduce a new gold iPhone X color option in an effort to boost sales of the Face ID equipped smartphone, while a new revamped 9.7-inch iPad is set to drop in the third quarter of 2018, according to tech blog Mac Otakara.

Apple offered the iPhone X only in Silver and Space Gray at launch, so the prevailing rationale behind a new color is that it could perhaps lure new upgraders during a typically sluggish mid-season.

blushgoldiphonex

Image via Benjamin Geskin

As for the 9.7-inch iPad refresh, the Japanese-language tech blog reckons the sixth-generation device will go on sale in the third quarter.

Mac Otakara doesn't provide any clues as to the sources of its information, but the iPhone X rumor tallies with another one that emerged just last week, courtesy of Benjamin Geskin. Responding to online chat about a possible new colorway, the parts leaker shared pictures of an alleged "Blush Gold" iPhone X.

With regards to the 9.7-inch iPad claim, it's unclear if Mac Otakara is referring to an imminent low-cost 9.7-inch iPad refresh, which may include support for the Apple Pencil, or another model entirely. In December, for example, DigiTimes claimed Apple was planning to release its most affordable 9.7-inch iPad yet in late 2018.

However, Bloomberg claims the low-cost iPad refresh device will be announced at Apple's first event of the year on Tuesday, March 27, which the company has indicated will have an educational focus. Given the theme, the launch of new iPhone colors at this event seems unlikely, though not impossible.

In March of last year, Apple introduced a (PRODUCT)RED iPhone 7 and 7 Plus, and it's possible the company could be planning to do the same thing this year, with a (PRODUCT)RED iPhone 8, 8 Plus, and perhaps X.

Click here for the MacRumors roundup of everything to expect at Apple's "Let's Take a Field Trip" educational event on March 27.

Related Roundup: iPad
Buyer's Guide: iPad (Don't Buy)
Related Forums: iPad, iPhone

Popular Stories

Apple Logo Zoomed

Tim Cook Teases Plans for Apple's Upcoming 50th Anniversary

Thursday February 5, 2026 12:54 pm PST by
Apple turns 50 this year, and its CEO Tim Cook has promised to celebrate the milestone. The big day falls on April 1, 2026. "I've been unusually reflective lately about Apple because we have been working on what do we do to mark this moment," Cook told employees today, according to Bloomberg's Mark Gurman. "When you really stop and pause and think about the last 50 years, it makes your heart ...
Finder Siri Feature

Why Apple's iOS 26.4 Siri Upgrade Will Be Bigger Than Originally Promised

Friday February 6, 2026 3:06 pm PST by
In the iOS 26.4 update that's coming this spring, Apple will introduce a new version of Siri that's going to overhaul how we interact with the personal assistant and what it's able to do. The iOS 26.4 version of Siri won't work like ChatGPT or Claude, but it will rely on large language models (LLMs) and has been updated from the ground up. Upgraded Architecture The next-generation...
wwdc sans text feature

Apple Rumored to Announce New Product on February 19

Thursday February 5, 2026 12:22 pm PST by
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld. The report, citing industry sources, is available in English on Macworld. Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
iOS 26

iOS 26.3 and iOS 26.4 Will Add These New Features to Your iPhone

Tuesday February 3, 2026 7:47 am PST by
While the iOS 26.3 Release Candidate is now available ahead of a public release, the first iOS 26.4 beta is likely still at least a week away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April. Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far. iOS 26.3 iPhone to Android Transfer Tool iOS 26.3 makes it easier...
iphone 17 pro dark blue 1

iPhone 18 Pro Max Rumored to Deliver Next-Level Battery Life

Friday February 6, 2026 5:14 am PST by
The iPhone 18 Pro Max will feature a bigger battery for continued best-in-class battery life, according to a known Weibo leaker. Citing supply chain information, the Weibo user known as "Digital Chat Station" said that the iPhone 18 Pro Max will have a battery capacity of 5,100 to 5,200 mAh. Combined with the efficiency improvements of the A20 Pro chip, made with TSMC's 2nm process, the...

Top Rated Comments

The Game 161 Avatar
103 months ago
Lol, so Apple thinks sales slowed down because it didn't come in gold. Wow...
More like a boost in a new colour gets the interest back again like it did with the red 7 and 7 plus
Score: 9 Votes (Like | Disagree)
BornAgainApple Avatar
103 months ago
I’m probably in the minority, but color options for the iPhone X don’t matter when it’s most likely going to be in a case. There is no way in hell I would carry one around naked.
Score: 6 Votes (Like | Disagree)
ChrisCW11 Avatar
103 months ago
Lol, so Apple thinks sales slowed down because it didn't come in gold. Wow...
Score: 5 Votes (Like | Disagree)
Aluminum213 Avatar
103 months ago
Looks to be as uneventful an event as Apple has had in many years
Score: 4 Votes (Like | Disagree)
44267547 Avatar
103 months ago
Looks to be as uneventful an event as Apple has had in many years
It’s not a hardware event, it’s an educational event. This isn’t one of your average keynotes where they’re expected to announce new iPhones or other products. The only thing considerable hardware is an iPad and Apple Pencil really.
Score: 4 Votes (Like | Disagree)
Greenmeenie Avatar
103 months ago
There is a BIG difference between Tomorrow March 27th and the end of the 3rd quarter! Someone is way way off on their prediction of the release date for the cheaper 9.7” ipad. Lol. My guess is that it will be announced tomorrow at the March event, just like the last regular ipad was. I imagine the ipad pros will be announced in June at WWDC just like the last pros were, but since this will be a radical redesign of the pros, it could be pushed until the 3rd quarter. Who knows. I haven’t seen any part leaks for the rumored bezel-less ipad pros with face ID and without a home button at all, and June is only a few months away.
Score: 3 Votes (Like | Disagree)