High-end department store chain John Lewis today opened up a new 230,000 square foot location in White City Westfield, London, and one of the store's new "experiences" includes deep integration with Apple's HomeKit platform. Called the "Apple Smart Home" section, Apple and John Lewis partnered in an effort to show London residents how HomeKit products can enhance their homes, showing off features like Siri voice control, connected lighting and heating, music playback, and more.

apple smart home
Speaking with HouseBeautiful, John Lewis senior PR manager Siân Grieve explained the reason for the company's partnership with Apple, instead of integrating with similar products from Amazon or Google.

But why have John Lewis decided to partner with Apple, and not Amazon, for example? 'A lot of John Lewis customers love and use Apple iOS, they have an iPad or an iPhone. Our stats revealed 77 per cent of searches onto JohnLewis.com are from iOS devices,' explains Siân Grieve from John Lewis. 'We know Amazon are going after this space, we know Google are going after it in a big way – this is our chance to bring that to life in an iOS setting.'

In a video shared by Campaign yesterday, you can catch a glimpse into the Apple Smart Home section at John Lewis around the 1:30 mark. The space appears to include a variety of popular HomeKit devices -- like a few Philips Hue lamps -- and numerous iPads are dotted around the showroom floor for customers to interact with. A few demo stations include explanations on how to use HomeKit actions like "Hey Siri" for turning on and off Hue scenes.


Outside of the HomeKit experience, John Lewis's new store aims to be an in-depth and unique shopping destination, with a dedicated Experience Desk where customers can find information on taking part in craft classes, marbling workshops, calligraphy lessons, beauty bar appointments, yoga classes, and meet with in-store fashion stylists.

John Lewis is also planning to launch an iPhone app so that customers can keep track of all these appointments, starting with a focus on staying in touch with personal stylists, "who will be able to provide notifications when, for example, a new collection of a favorite brand comes into stock." Eventually, the company wants to expand the app to cover other services offered by the Experience Desk, including home design consultations.

Apple has been known to partner with companies in an attempt to boost HomeKit adoption, back in 2016 working with various building companies to integrate HomeKit directly into homes from the get-go, ensuring that new buyers are more likely to stick within its ecosystem. One such home in San Jose, California included devices sold by Kwikset, Ecobee, and Lutron, with HomeKit integration estimated to cost $2,500 per house.

Top Rated Comments

H3LL5P4WN Avatar
56 months ago
One such home in San Jose, California ('https://www.macrumors.com/2017/03/15/homekit-enabled-houses-san-jose-california/') included devices sold by Kwikset, Ecobee, and Lutron, with HomeKit integration estimated to cost $2,500 per house.
That almost sounds like a steal. I'm not even kidding, lol.
Score: 1 Votes (Like | Disagree)

Popular Stories

maxresdefault

M2 13-Inch MacBook Pro With 256GB SSD Appears Slower Than Equivalent M1 in Real-World Speed Tests

Monday June 27, 2022 1:57 pm PDT by
Benchmark testing has indicated that the 256GB variant of the 13-inch MacBook Pro with M2 chip offers slower SSD performance than its M1 equivalent, and now real-world stress testing by YouTuber Max Yuryev of Max Tech suggests that the 256GB SSD in the 13-inch MacBook Pro is also underperforming in day-to day-usage. The M2 MacBook Pro with 256GB SSD and 8GB RAM was slower than the M1 MacBook ...
original iphone 2007

15 Years Ago Today, the iPhone Went On Sale

Wednesday June 29, 2022 4:43 am PDT by
Fifteen years ago to this day, the iPhone, the revolutionary device presented to the world by the late Steve Jobs, officially went on sale. The first iPhone was announced by Steve Jobs on January 9, 2007, and went on sale on June 29, 2007. "An iPod, a phone, an internet mobile communicator... these are not three separate devices," Jobs famously said. "Today, Apple is going to reinvent the...
macbook air m2

Exclusive: Apple Plans to Launch MacBook Air With M2 Chip on July 15

Wednesday June 29, 2022 5:23 pm PDT by
The redesigned MacBook Air with the all-new M2 Apple silicon chip will be available for customers starting Friday, July 15, MacRumors has learned from a retail source. The new MacBook Air was announced and previewed during WWDC earlier this month, with Apple stating availability will begin in July. The MacBook Air features a redesigned body that is thinner and lighter than the previous...
maxresdefault

Video Comparison: M2 MacBook Pro vs. M1 MacBook Pro

Tuesday June 28, 2022 2:45 pm PDT by
Apple last week launched an updated version of the 13-inch MacBook Pro, and it is the first Mac that is equipped with an updated M2 chip. As it's using a brand new chip, we thought we'd pick up the M2 MacBook Pro and compare it to the prior-generation M1 MacBook Pro to see just what's new. Subscribe to the MacRumors YouTube channel for more videos. For the video comparison, we're using the...
iPhone 11 Pro vs iPhone 14 Pro

iPhone 11 Pro vs. 14 Pro: New Features to Expect if You've Waited to Upgrade

Monday June 27, 2022 11:22 am PDT by
With many customers choosing to upgrade their iPhone every two or three years nowadays, there are lots of iPhone 11 Pro users who might be interested in upgrading to the iPhone 14 Pro later this year. Those people are in for a treat, as three years of iPhone generations equals a long list of new features and changes to look forward to. Below, we've put together a list of new features and...
iPhone vs Galaxy Larger

Apple Executive Says Samsung Copied the iPhone and Simply 'Put a Bigger Screen Around It'

Tuesday June 28, 2022 8:59 am PDT by
The Wall Street Journal's Joanna Stern today shared a new documentary about the evolution of the iPhone ahead of the 15th anniversary of the device launching on June 29, 2007. The documentary includes an interview with Apple's marketing chief Greg Joswiak, iPhone co-creator Tony Fadell, and a family of iPhone users. One segment of the interview reflects on Android smartphones gaining larger...
M2 Pro and Max Feature

Apple's Upcoming M2 Pro Chip for High-End MacBook Pro and Mac Mini Will Reportedly Be 3nm

Monday June 27, 2022 7:31 am PDT by
TSMC will manufacture Apple's upcoming "M2 Pro" and "M3" chips based on its 3nm process, according to Taiwanese industry publication DigiTimes. "Apple reportedly has booked TSMC capacity for its upcoming 3nm M3 and M2 Pro processors," said DigiTimes, in a report focused on competition between chipmakers like TSMC and Samsung to secure 3nm chip orders. As expected, the report said TSMC will...
Apple 5G Modem Feature Triad

Kuo: Apple's Work on 5G Modem Chip 'Failed,' Qualcomm to Remain Supplier for 2023 iPhones

Tuesday June 28, 2022 9:06 am PDT by
For the last several years, Apple has been working to develop its own 5G modem chip so that it won't need to rely on Qualcomm as a supplier, but according to Apple analyst Ming-Chi Kuo, Apple's efforts "may have failed." Kuo says that his "latest survey" suggests that development on the chip has stalled, which means Qualcomm would remain the exclusive supplier for 5G chips for the 2023...