Apple Partners With UK's John Lewis for HomeKit Showcase In New Department Store

by

High-end department store chain John Lewis today opened up a new 230,000 square foot location in White City Westfield, London, and one of the store's new "experiences" includes deep integration with Apple's HomeKit platform. Called the "Apple Smart Home" section, Apple and John Lewis partnered in an effort to show London residents how HomeKit products can enhance their homes, showing off features like Siri voice control, connected lighting and heating, music playback, and more.


Speaking with HouseBeautiful, John Lewis senior PR manager Siân Grieve explained the reason for the company's partnership with Apple, instead of integrating with similar products from Amazon or Google.

But why have John Lewis decided to partner with Apple, and not Amazon, for example? 'A lot of John Lewis customers love and use Apple iOS, they have an iPad or an iPhone. Our stats revealed 77 per cent of searches onto JohnLewis.com are from iOS devices,' explains Siân Grieve from John Lewis. 'We know Amazon are going after this space, we know Google are going after it in a big way – this is our chance to bring that to life in an iOS setting.'

In a video shared by Campaign yesterday, you can catch a glimpse into the Apple Smart Home section at John Lewis around the 1:30 mark. The space appears to include a variety of popular HomeKit devices -- like a few Philips Hue lamps -- and numerous iPads are dotted around the showroom floor for customers to interact with. A few demo stations include explanations on how to use HomeKit actions like "Hey Siri" for turning on and off Hue scenes.


Outside of the HomeKit experience, John Lewis's new store aims to be an in-depth and unique shopping destination, with a dedicated Experience Desk where customers can find information on taking part in craft classes, marbling workshops, calligraphy lessons, beauty bar appointments, yoga classes, and meet with in-store fashion stylists.

John Lewis is also planning to launch an iPhone app so that customers can keep track of all these appointments, starting with a focus on staying in touch with personal stylists, "who will be able to provide notifications when, for example, a new collection of a favorite brand comes into stock." Eventually, the company wants to expand the app to cover other services offered by the Experience Desk, including home design consultations.

Apple has been known to partner with companies in an attempt to boost HomeKit adoption, back in 2016 working with various building companies to integrate HomeKit directly into homes from the get-go, ensuring that new buyers are more likely to stick within its ecosystem. One such home in San Jose, California included devices sold by Kwikset, Ecobee, and Lutron, with HomeKit integration estimated to cost $2,500 per house.

Top Rated Comments

(View all)
Avatar
31 months ago

One such home in San Jose, California ('https://www.macrumors.com/2017/03/15/homekit-enabled-houses-san-jose-california/') included devices sold by Kwikset, Ecobee, and Lutron, with HomeKit integration estimated to cost $2,500 per house.

That almost sounds like a steal. I'm not even kidding, lol.
Score: 1 Votes (Like | Disagree)

Top Stories

Apple Takes Legal Action Against Small Company With Pear Logo

Saturday August 8, 2020 11:09 am PDT by
Apple is taking legal action against the developers of the app "Prepear" due to its logo, according to iPhone in Canada. Prepear is an app that helps users discover recipes, plan meals, make lists, and arrange grocery deliveries. The app is a spinoff of "Super Healthy Kids," and the founders claim that they are facing litigation from Apple. Apple reportedly takes issue with Prepear's logo, ...

Kuo: Global iPhone Shipments Could Decline Up to 30% If Apple Forced to Remove WeChat From App Store [Updated x2]

Sunday August 9, 2020 10:17 pm PDT by
In a worst-case scenario, Apple's annual global iPhone shipments could decline by 25–30% if it is forced to remove WeChat from its App Stores around the world, according to a new research note from analyst Ming-Chi Kuo viewed by MacRumors. The removal could occur due to a recent executive order aiming to ban U.S. transactions with WeChat and its parent company Tencent. Kuo lays out...

Google Maps Debuts New Apple Watch App and CarPlay Features

Monday August 10, 2020 9:16 am PDT by
Google today announced the launch of several features for Google Maps on Apple products, including new CarPlay functionality and a new Google Maps app that works on Apple Watch. The new Google Maps app for Apple Watch works similarly to the iOS app, allowing Apple Watch owners to get directions for a car, bike, public transit, or on foot. The app supports estimated arrival times and...

Foxconn Reportedly Begins Seasonal Hiring Spree for iPhone 12 Production

Monday August 10, 2020 7:03 am PDT by
Apple's largest manufacturing partner Foxconn has begun its seasonal hiring spree to assist with iPhone 12 production, offering employees who recruit qualified applicants up to a 9,000 yuan bonus, according to Chinese media reports. As usual, Foxconn needs as many hands on deck as possible at its factory in Zhengzhou, China to assist with mass production of the upcoming iPhones. Apple is...

Apple May Release 4G-Only iPhone 12 in Early 2021

Tuesday August 11, 2020 5:28 am PDT by
In a research note shared by Business Insider, Wedbush Securities analysts said that Apple may release a cheaper iPhone 12 in early 2021 with no 5G connectivity. Wedbush initially believed Apple would launch a mix of 4G and 5G iPhone 12 models this fall. Following re-examination of Asian supply chains, analysts Daniel Ives, Strecker Backe, and Ahmad Khalil revised the predictions,...

2020 iMac Teardown Reveals Internal Changes and Similarities

Saturday August 8, 2020 12:44 pm PDT by
A teardown video, shared by OWC, reveals the internal changes in the new 2020 27-inch iMac. The 2020 27-inch iMac was announced earlier this week with 10th-generation Intel Core processors, AMD Radeon Pro 5000 series graphics, up to 128GB of RAM, up to 8TB of storage, a 1080p front-facing FaceTime camera, a True Tone display with a nano-texture glass option, higher fidelity speakers, and...

Apple Believes This German Cycling Path Logo Infringes on Its Own Logo

Wednesday May 1, 2019 9:51 am PDT by
Apple recently objected to the logo of a new German cycling path in an appeal filed with the German Patent and Trademark Office, according to German outlets General-Anzeiger Bonn and Westdeutscher Rundfunk. Apple reportedly takes issue with the logo's green leaf and supposed "bitten" right side, attributes the company believes are too similar to its own logo. The logo, registered with the ...

Apple Seeds First Public Beta of watchOS 7 to Public Beta Testers

Monday August 10, 2020 10:33 am PDT by
Apple today seeded the first public beta of an upcoming watchOS 7 update to public beta testers, one week after seeding the fourth beta to developers and a month and a half after the Worldwide Developers Conference. The update can be downloaded after installing the proper profile from Apple's Public Beta website. watchOS 7 should not be installed on a primary device as it is still an early...

Apple Watch Likely to Adopt MicroLED Display Technology in 3-4 Years

Monday August 10, 2020 2:55 am PDT by
This year's Apple Watch Series 6 is expected to feature an OLED screen like previous models, but a future model is likely to be the first Apple product to adopt MicroLED display technology, albeit not for another three to four years. That's the main takeaway reading between the lines of comments made by the chairman of Epistar, Taiwan's top LED producer, which is reportedly working on a...

Apple Seeds iOS 14 and iPadOS 14 Public Beta 4 to Testers

Thursday August 6, 2020 10:05 am PDT by
Apple today seeded new public betas of upcoming iOS 14 and iPadOS 14 updates to its public beta testing group. Today's software releases, which Apple labels as fourth betas to keep them in line with developer betas, are actually the third betas that Apple has provided and they come two weeks after the prior beta releases. Public beta testers who have signed up for Apple's beta testing...