Lyft Testing Monthly Subscription Plans With Prices Reportedly Starting at $200/Month

by

iOS and Android ride-hailing app Lyft has begun testing monthly subscription plans for "high-frequency users," in a style comparable to services like Netflix, Apple Music, and MoviePass.

According to The Verge, the terms of each "All-Access Plan" vary and an overall detailed report from Lyft has yet to come out, but prices appear to start at $200/month for 30 standard Lyft rides. Standard rides are defined as those costing up to $15 for each ride. Higher tiers are priced at $250, $300, and one for $400/month provides 60 rides.

All-Access Plan image via Hunter Owens

Images of the ads for All-Access Plans promote "predictable pricing," the ability to cancel anytime, and auto-renew payments.

Lyft CEO Logan Green discussed the new subscription plans this week, saying, "We are going to move the entire industry from one based on ownership to one based on subscription." As is typical for these tests, it's still unclear if and when Lyft will launch subscription plans for all of its users.

“We’re always testing new ways to provide passengers the most affordable and flexible transportation options,” the spokesperson said. “For the past few months, we’ve been testing a variety of All-Access Plans for Lyft passengers.”

Lyft recently expanded to Toronto at the end of 2017, which marked the company's first market outside of the United States. Earlier in 2017, the ride-hailing company partnered with self-driving startup Waymo in an effort "to bring autonomous vehicle technology into the mainstream."

The company has had an ongoing rival in similar ride-hailing app Uber, which itself trialed monthly subscription payments for its users back in 2016 but never launched the service on wide scale.

Tag: Lyft

Top Rated Comments

(View all)
Avatar
33 months ago
I guess it depends on where you live and how much you need to drive. For $400/month for 60 rides (to and from a location roughly once a day) you might as well buy your own car...
Score: 6 Votes (Like | Disagree)
Avatar
33 months ago
$400/mo for 60 rides? That’s less than $7 per ride, seems reasonable... the savings from paying a $350/mo parking spot alone is worth it.
Score: 5 Votes (Like | Disagree)
Avatar
33 months ago

$200/mo? Geez that’s ridiculous. Did they consult with Apple to arrive at that or
Something?

And I’m over here debating if the $5/mo Uber plan is worth it when it comes up to reduce rates for a fixed # of rides, etc

I wouldn’t commit hundreds of dollars to scummy Uber or Lyft.

Seriously, $5 dollars to reduce your monthly rates? This is transportation you're talking about, not a subscription to a magazine.
Score: 3 Votes (Like | Disagree)
Avatar
33 months ago
You have to consider including petrol/insurance/tax/ownership/maintenance/toll/parking into driving your own car, seems like this isn't a bad deal.
Score: 3 Votes (Like | Disagree)
Avatar
33 months ago
For $400 that is like a cheap car note and insurance with full coverage. I would rather do that, and not have to rely on waiting for someone to bring place to place.
Score: 2 Votes (Like | Disagree)
Avatar
33 months ago
Right now I'm spending around $191 on commuting to work which I could replace with 40 Lyft rides... and each of those rides would cost ~$50 normally, so I wouldn't qualify since this is only for rides under $15.

Nope. It's an interesting idea, but not at all for me.
Score: 2 Votes (Like | Disagree)

Top Stories

iPhone 12 Lineup Rumored to Be Named 'iPhone 12 mini,' 'iPhone 12,' 'iPhone 12 Pro,' and 'iPhone 12 Pro Max'

Monday September 21, 2020 5:24 am PDT by
Leaker known as "L0vetodream" has today shared the alleged naming for the upcoming iPhone 12 lineup on Twitter. The tweet proposes that the upcoming iPhone 12 models will be titled "iPhone 12 mini," "iPhone 12," "iPhone 12 Pro," and "iPhone 12 Pro Max." The names likely correspond to the three expected sizes of iPhone 12, with the 5.4-inch model being the iPhone 12 mini, the 6.7-inch model ...

iOS 14 Widgets Offer iPhone Users Creative Home Screen Ideas

Sunday September 20, 2020 8:43 pm PDT by
Updated on September 22nd with hands on video. In iOS 14, Apple introduced ‌the concept of Home Screen‌ widgets, which provide information from apps at a glance. Widgets can be pinned to the Home Screen in various spots and sizes, allowing for many different layouts. Despite the relative lack of...

Hands-On With iOS 14 Widgets, Custom Icons, and Home Screen Setup

Tuesday September 22, 2020 3:25 pm PDT by
Apple with iOS 14 introduced widgets on the Home Screen, leading to unprecedented levels of customization for the iPhone. Combined with Shortcuts that let you change an app's icon, iOS 14 lets you create a whole new look for your Home Screen. Subscribe to the MacRumors YouTube channel for more videos. We've been following along with some of the creative alternative Home Screen designs that M...

PSA: New Apple Watch Owners Have to Return Entire Device for Ill-Fitting Solo Loop or Braided Solo Loop

Monday September 21, 2020 3:26 pm PDT by
With the Apple Watch Series 6, Apple introduced two new band options, the Solo Loop and the Braided Solo Loop. These new bands are unique because they have no clasps, buckles, or other fasteners, and instead use a stretch design to allow them to pull onto the wrist over the hand. Because these bands are not adjustable, Apple sells each one in nine different sizes to make sure each person...

Apple's iPhone 12 Event Could Happen on October 13 Based on Rumors From Mobile Operators

Wednesday September 23, 2020 11:51 am PDT by
Apple's upcoming iPhone-centric event could perhaps be held on Tuesday, October 13, according to information shared with MacRumors by an employee at a UK cellular carrier. There's no way for us to confirm the dates at this point in time nor are we sure on the credibility of the source, but even without a rumor, Tuesday, October 13 is a good guess based on Apple's historic launch timelines, ...

New Images Leak of iPhone 12 Braided USB-C to Lightning Cable

Thursday September 24, 2020 2:37 am PDT by
Rumors suggest Apple's upcoming iPhone 12 models will ship with a new Lightning to USB-C cable that includes a braided fabric design. Images of the purported cables were leaked in July, and today leaker Mr White has shared new images that give us a closer look at what we might get included in the iPhone 12 box. The photos show a USB-C to Lightning cable with a clearly braided design rather...

Interest in iOS 14 Home Screen Ideas Helps Pinterest Break Daily Download Record

Wednesday September 23, 2020 4:37 am PDT by
Apple's introduction of widgets on the Home Screen in iOS 14 has driven a surge in interest among users looking to customize their iPhone, and that has reportedly had a knock-on effect for Pinterest, whose iOS app has seen record downloads as users flock to its content seeking design inspiration. As reported by TechCrunch, App Store intelligence firm Apptopia was first to note the impact of ...

Apple Releases First Public Betas of iOS 14.2 and iPadOS 14.2 With New Shazam Control Center Options

Monday September 21, 2020 10:34 am PDT by
Apple today seeded the first public betas of upcoming iOS 14.2 and iPadOS 14.2 updates to its public beta testing group, a few days after seeding the first betas to developers and a little less than a week after releasing the iOS 14 and iPadOS 14 updates. Public beta testers who have signed up for Apple's beta testing program can download the iOS and iPadOS‌ 14.2 updates over the air after ...

Apple Emphasizes That Solo Loop May Increase in Length Over Time, Updates Sizing Guide With More Specific Instructions

Wednesday September 23, 2020 8:26 am PDT by
Apple on Tuesday updated one of its support documents to emphasize that the new silicone rubber Solo Loop for the Apple Watch may increase in length over time, as mentioned in fine print at the bottom of the Solo Loop product page. Apple has also updated its printable Solo Loop sizing guide with more specific instructions, as noted by 9to5Mac's Michael Steeber. The guide now advises users to ...

Microsoft Announces Outlook for Mac Redesign, Improvements to iOS and watchOS Apps

Tuesday September 22, 2020 8:56 am PDT by
Microsoft has today announced plans to bring a new design to its Outlook for Mac app along with several other improvements and features for Outlook on iOS and watchOS. In preparation for the public release of macOS Big Sur, Microsoft has been testing a new design for Outlook on Mac. The design includes Microsoft's Fluent icons and several design cues from Big Sur such as rounded corners....