iOS and Android ride-hailing app Lyft has begun testing monthly subscription plans for "high-frequency users," in a style comparable to services like Netflix, Apple Music, and MoviePass.
According to The Verge, the terms of each "All-Access Plan" vary and an overall detailed report from Lyft has yet to come out, but prices appear to start at $200/month for 30 standard Lyft rides. Standard rides are defined as those costing up to $15 for each ride. Higher tiers are priced at $250, $300, and one for $400/month provides 60 rides.
All-Access Plan image via Hunter Owens
Images of the ads for All-Access Plans promote "predictable pricing," the ability to cancel anytime, and auto-renew payments.
Lyft CEO Logan Green discussed the new subscription plans this week, saying, "We are going to move the entire industry from one based on ownership to one based on subscription." As is typical for these tests, it's still unclear if and when Lyft will launch subscription plans for all of its users.
The company has had an ongoing rival in similar ride-hailing app Uber, which itself trialed monthly subscription payments for its users back in 2016 but never launched the service on wide scale.
According to The Verge, the terms of each "All-Access Plan" vary and an overall detailed report from Lyft has yet to come out, but prices appear to start at $200/month for 30 standard Lyft rides. Standard rides are defined as those costing up to $15 for each ride. Higher tiers are priced at $250, $300, and one for $400/month provides 60 rides.
Images of the ads for All-Access Plans promote "predictable pricing," the ability to cancel anytime, and auto-renew payments.
Lyft CEO Logan Green discussed the new subscription plans this week, saying, "We are going to move the entire industry from one based on ownership to one based on subscription." As is typical for these tests, it's still unclear if and when Lyft will launch subscription plans for all of its users.
“We’re always testing new ways to provide passengers the most affordable and flexible transportation options,” the spokesperson said. “For the past few months, we’ve been testing a variety of All-Access Plans for Lyft passengers.”Lyft recently expanded to Toronto at the end of 2017, which marked the company's first market outside of the United States. Earlier in 2017, the ride-hailing company partnered with self-driving startup Waymo in an effort "to bring autonomous vehicle technology into the mainstream."
The company has had an ongoing rival in similar ride-hailing app Uber, which itself trialed monthly subscription payments for its users back in 2016 but never launched the service on wide scale.
Tag: Lyft
34 comments
An Israeli security firm claims it has developed a smartphone surveillance tool that can harvest not only a user's local data but also all their device's communications with cloud-based...
Ahead of every new iPhone release, we're inundated with rumors, part leaks, mockups, and dummy models, all of which give us a good idea of what to expect when new devices launch.
2019 is no...
Apple today released the third public betas of iOS 13 and iPadOS to its public beta testing group, 10 days after seeding the second public betas and a day after the fourth developer beta. The public...
Apple today shared a new trailer for its upcoming "Snoopy in Space" show that's coming to Apple TV+ this fall. As Deadline points out, the release of new trailer has been timed to...
Apple this morning released the fourth beta of iOS 13 for developers, introducing bug fixes and adding and refining iOS 13 features.
Now that we're into the fourth beta, changes and updates...
A security vulnerability in the Bluetooth communication protocol has the potential to allow malicious actors to track and identify devices from Apple and Microsoft, according to new research from...
Apple is renewing its "Carpool Karaoke: The Series" show for a third season, Apple announced on YouTube today via James Corden's YouTube channel. The new season is already in production...
