Lyft Testing Monthly Subscription Plans With Prices Reportedly Starting at $200/Month

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iOS and Android ride-hailing app Lyft has begun testing monthly subscription plans for "high-frequency users," in a style comparable to services like Netflix, Apple Music, and MoviePass.

According to The Verge, the terms of each "All-Access Plan" vary and an overall detailed report from Lyft has yet to come out, but prices appear to start at $200/month for 30 standard Lyft rides. Standard rides are defined as those costing up to $15 for each ride. Higher tiers are priced at $250, $300, and one for $400/month provides 60 rides.

All-Access Plan image via Hunter Owens

Images of the ads for All-Access Plans promote "predictable pricing," the ability to cancel anytime, and auto-renew payments.

Lyft CEO Logan Green discussed the new subscription plans this week, saying, "We are going to move the entire industry from one based on ownership to one based on subscription." As is typical for these tests, it's still unclear if and when Lyft will launch subscription plans for all of its users.

“We’re always testing new ways to provide passengers the most affordable and flexible transportation options,” the spokesperson said. “For the past few months, we’ve been testing a variety of All-Access Plans for Lyft passengers.”

Lyft recently expanded to Toronto at the end of 2017, which marked the company's first market outside of the United States. Earlier in 2017, the ride-hailing company partnered with self-driving startup Waymo in an effort "to bring autonomous vehicle technology into the mainstream."

The company has had an ongoing rival in similar ride-hailing app Uber, which itself trialed monthly subscription payments for its users back in 2016 but never launched the service on wide scale.

Tag: Lyft

Top Rated Comments

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30 months ago
I guess it depends on where you live and how much you need to drive. For $400/month for 60 rides (to and from a location roughly once a day) you might as well buy your own car...
Score: 6 Votes (Like | Disagree)
Avatar
30 months ago
$400/mo for 60 rides? That’s less than $7 per ride, seems reasonable... the savings from paying a $350/mo parking spot alone is worth it.
Score: 5 Votes (Like | Disagree)
Avatar
30 months ago

$200/mo? Geez that’s ridiculous. Did they consult with Apple to arrive at that or
Something?

And I’m over here debating if the $5/mo Uber plan is worth it when it comes up to reduce rates for a fixed # of rides, etc

I wouldn’t commit hundreds of dollars to scummy Uber or Lyft.

Seriously, $5 dollars to reduce your monthly rates? This is transportation you're talking about, not a subscription to a magazine.
Score: 3 Votes (Like | Disagree)
Avatar
30 months ago
You have to consider including petrol/insurance/tax/ownership/maintenance/toll/parking into driving your own car, seems like this isn't a bad deal.
Score: 3 Votes (Like | Disagree)
Avatar
30 months ago
For $400 that is like a cheap car note and insurance with full coverage. I would rather do that, and not have to rely on waiting for someone to bring place to place.
Score: 2 Votes (Like | Disagree)
Avatar
30 months ago
Right now I'm spending around $191 on commuting to work which I could replace with 40 Lyft rides... and each of those rides would cost ~$50 normally, so I wouldn't qualify since this is only for rides under $15.

Nope. It's an interesting idea, but not at all for me.
Score: 2 Votes (Like | Disagree)

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