iOS and Android ride-hailing app Lyft has begun testing monthly subscription plans for "high-frequency users," in a style comparable to services like Netflix, Apple Music, and MoviePass.
According to The Verge, the terms of each "All-Access Plan" vary and an overall detailed report from Lyft has yet to come out, but prices appear to start at $200/month for 30 standard Lyft rides. Standard rides are defined as those costing up to $15 for each ride. Higher tiers are priced at $250, $300, and one for $400/month provides 60 rides.
Images of the ads for All-Access Plans promote "predictable pricing," the ability to cancel anytime, and auto-renew payments.
Lyft CEO Logan Green discussed the new subscription plans this week, saying, "We are going to move the entire industry from one based on ownership to one based on subscription." As is typical for these tests, it's still unclear if and when Lyft will launch subscription plans for all of its users.
“We’re always testing new ways to provide passengers the most affordable and flexible transportation options,” the spokesperson said. “For the past few months, we’ve been testing a variety of All-Access Plans for Lyft passengers.”
Lyft recently expanded to Toronto at the end of 2017, which marked the company's first market outside of the United States. Earlier in 2017, the ride-hailing company partnered with self-driving startup Waymo in an effort "to bring autonomous vehicle technology into the mainstream."
The company has had an ongoing rival in similar ride-hailing app Uber, which itself trialed monthly subscription payments for its users back in 2016 but never launched the service on wide scale.