The European Commission today announced it has set a provisional deadline of April 23 to decide on Apple's proposed acquisition of Shazam.

apple shazam
Last month, the regulatory body said it would consider whether Apple's purchase of the popular music identification service may lead to a significant adverse effect on competition in Europe, after Austria, France, Iceland, Italy, Norway, Spain, and Sweden requested the deal be assessed under European Union merger law.

The European Commission didn't specify how the deal could hurt competition, but Shazam does have partnerships with European companies like Spotify that could be affected by the acquisition. However, it's standard for major acquisitions to be subject to review, so the deal will likely be approved without any scrutiny.

shazam iphone x
Apple announced its plans to acquire Shazam in December in a statement provided to MacRumors and other publications:

We are thrilled that Shazam and its talented team will be joining Apple. Since the launch of the App Store, Shazam has consistently ranked as one of the most popular apps for iOS. Today, it's used by hundreds of millions of people around the world, across multiple platforms. Apple Music and Shazam are a natural fit, sharing a passion for music discovery and delivering great music experiences to our users. We have exciting plans in store, and we look forward to combining with Shazam upon approval of today's agreement.

Shazam is a popular service that can identify the name and lyrics of songs, music videos, TV shows, and more. It has apps across iPhone, iPad, Apple Watch, Mac, and iMessage, while the service has been built into Siri since iOS 8. The app is also integrated with streaming music services like Apple Music and Spotify.

In addition to Shazam, Apple this week announced it plans to acquire digital magazine subscription service Texture to be integrated into Apple News.

Via: Reuters

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