Google Poaches Top Mobile Chip Designer John Bruno From Apple

by

Google has reportedly poached one of Apple's top chip designers, as it continues to pursue plans to design its own chipsets for consumer devices like its Pixel range of smartphones.

According to The Information, the search giant has hired well-regarded Apple chip expert John Bruno, who has worked on silicon architecture for iPhones since 2012. Before moving offices to Cupertino to help with Apple's ARM-based mobile chip push, Bruno worked at Advanced Micro Devices and led chip design at ATI Technologies.


Bruno founded and managed Apple's silicon competitive analysis group, which sought to keep the company ahead of competitors in the area of chip performance. He follows several other experienced chip engineers who have defected to Google from Apple over the past year, including Manu Gulati, Wonjae (Gregory) Choi and Tayo Fadelu.

The hires highlight Google's attempt to keep pace with Apple, which has been designing its own mobile chips since 2010. Recently, Google said it would sell chips known as Cloud Tensor Processing Units (TPU) to other companies so that they could benefit from its deep learning tool set, TensorFlow. However, the recruitment drive is more likely to be aimed at making own-branded chips for Google's Pixel smartphones.

Indeed, Google's first mobile chip could be right around the corner, according to Jim McGregor, an analyst at Tirias Research who spoke to The Information. With the help of off-the-shelf intellectual property, the Mountain View-based tech giant could have a multifunctional system-on-a-chip up and running in as soon as six months, McGregor said.

Top Rated Comments

(View all)
Avatar
32 months ago

(Not blaming) In the Tim Cook era, all the talents are flowing out off Apple. ‘M concerned.

This is ridiculous. John Bruno only came to Apple in 2012. So well within the Tim Cook Era. Stop blaming everything on Tim Cook, it's just getting ridiculous. Cook is doing a great job. Is he fault free? No, but neither was Steve. He produced a toxic work environment and was feared. Furthermore, under Steve a lot mistakes happened, too. Just look at the whole mobileMe disaster, the iPhone 4 debacle (not just Antennagate but the proximity censors and bluetooth issues that took 2+ months to solve via an update) and Steve's believe that the iPhone 5 was big enough screen wise and nearly killed apple. Why do you think the iPhone 6 was so late to the game with the bigger screens? Because Steve laid out the roadmap with the iPhone 4s, iPhone 5 and iPhone 5s. Steve was a great visionary, but he also did not get everything right.
Score: 40 Votes (Like | Disagree)
Avatar
32 months ago

(Not blaming) In the Tim Cook era, all the talents are flowing out off Apple. ‘M concerned. The only assurance it seems, is Jony Ive not leaving the company.

So this never happened in the Steve Jobs era? And how much great talent has Apple poached from other companies in the last years?

That Tim Cook hate born out of irrational Steve Jobs nostalgia is getting more bizarre every day.
Score: 28 Votes (Like | Disagree)
Avatar
32 months ago
People jump around companies all the time. People should do what's best for themselves.

Good luck in your new position!
Score: 10 Votes (Like | Disagree)
Avatar
32 months ago

. . . . No, but neither was Steve. He produced a toxic work environment and was feared. . . .

And that is a good description of the difference. People had to perform under Jobs or they were disciplined. Under Cook, it seems that there is no downside for poor performance. Hence we see a lot more of it.

There are a few good engineers at Apple, but a lot of people that just enjoy the ability to bully Apple customers. For example, removing software functionality because it easier than making it work or updating it. Cook appears to have no idea about product strategy (particularly software) and has not shown any innovation, only predictable but late incremental improvements.

Apple products are all over the place with example of not even being able to use Apple products with other Apple products. For example new iMac's with fusion drives won't work with High Sierra. Who releases new OS software that does not work with your flagship product. No one except Cook's organization. I doubt he even knows about it.
Score: 9 Votes (Like | Disagree)
Avatar
32 months ago
I’m sure Apple has done their share of poaching as well. This is all part of the game.
Score: 8 Votes (Like | Disagree)
Avatar
32 months ago
(Not blaming) In the Tim Cook era, all the talents are flowing out off Apple. ‘M concerned. The only assurance it seems, is Jony Ive not leaving the company.
Score: 7 Votes (Like | Disagree)

Top Stories

'This App is No Longer Shared' iOS Bug Preventing Some Apps From Opening

Friday May 22, 2020 3:58 pm PDT by
An app bug is causing some iOS users to be unable to open their apps, with affected iPhone and iPad users seeing the message "This app is no longer shared with you" when attempting to access an app. There are multiple complaints about the issue on the MacRumors forums and on Twitter from users who are running into problems. A MacRumors reader describes the issue:Is anyone else experiencing...

Apple Memorial Day Deals: Shop the Best Apple Accessory Sales From Twelve South, eBay, Anker, Mophie, and More

Friday May 22, 2020 6:39 am PDT by
We're now just a few days away from Memorial Day on Monday, May 25, and numerous retailers have opened up discounts in celebration of the holiday. This includes sales on helpful Apple-related accessories like Anker's portable batteries, Beats headphones at eBay, Incase and Incipio's protective iPad and iPhone cases, Mophie's iPhone battery cases, JBL's Bluetooth speakers, and much more. Note:...

Former iOS Chief Scott Forstall Shares Intriguing Story of His Interview With Steve Jobs at NeXT

Friday May 22, 2020 4:01 am PDT by
Former Apple executive and iOS chief Scott Forstall made a rare public appearance this week at Code.org's virtual Code Break event, and in between classes, Forstall shared the intriguing story of how he was hired by Steve Jobs. Forstall revealed that he had been considering working at Microsoft when he went to interview at NexT, the company started by Jobs after he had left Apple. Forstall...

'Apple Glass' Rumored to Start at $499, Support Prescription Lenses, and More

Tuesday May 19, 2020 6:30 am PDT by
Front Page Tech host and leaker Jon Prosser today shared several alleged details about Apple's rumored augmented reality glasses, including an "Apple Glass" marketing name, $499 starting price, prescription lens option, and more. The marketing name will be "Apple Glass" The glasses will start at $499 with the option for prescription lenses at an extra cost There will be displays in both...

Apple's 'Bounce' AirPods Ad Wins 'Best of Advertising' Award

Friday May 22, 2020 10:09 am PDT by
Apple's creative "Bounce" ad designed to highlight the AirPods took top honors in the 99th annual ADC (Art Director's Club) awards for advertising, earning the "Best of Discipline" award along with two Gold Cube awards in the craft in video and branded content categories. Released in June 2019, the ad features a bored man who pulls his AirPods off of their wireless charging pad and then pops ...

Apple's 'AirPods Studio' Over-Ear Headphones Have Reportedly Kicked Off Production

Friday May 22, 2020 7:03 am PDT by
We've been hearing quite a bit recently about Apple's long-rumored over-ear headphones, said to be called "AirPods Studio," and it looks like a launch may be coming in the relatively near future. Artist mockup based on Beats Studio3 Rumors have generally suggested a summer or fall launch for AirPods Studio, with a report earlier this week claiming that suppliers in Vietnam will begin...

Top Stories: Apple Glass and iPhone 12 Rumors, iOS 13.5 Update, and More!

Saturday May 23, 2020 6:00 am PDT by
It was another big week for rumors this week, with a flurry of reports about Apple's augmented reality glasses, the iPhone 12, and Apple's "AirPods Studio" over-ear headphones. This week also saw the release of iOS 13.5, bringing a number of health-related updates to Apple's mobile devices. Subscribe to the MacRumors YouTube channel for more videos. Other topics of interest this week included ...

Apple Releases iPadOS and iOS 13.5 With Exposure Notification API, Face ID Mask Updates, Group FaceTime Changes and More

Wednesday May 20, 2020 10:00 am PDT by
Apple today released iOS and iPadOS 13.5, major updates that come more than a month after the launch of iOS and iPadOS 13.4.1. iOS 13.5 is a major health-related update that brings many features related to the ongoing public health crisis. The iOS and ‌‌iPadOS‌‌ 13.5 updates are available on all eligible devices over-the-air in the Settings app. To access the updates, go to Settings...

Jon Prosser Claims Apple is Working on 'Steve Jobs Heritage Edition' AR Glasses, Gurman Calls Rumor 'Complete Fiction'

Thursday May 21, 2020 4:50 pm PDT by
Apple is working on a limited-edition version of its augmented reality smart glasses that's designed to look like the round, frameless glasses that Steve Jobs was famous for wearing, according to Jon Prosser. Prosser, who runs YouTube show Front Page Tech and who has been sharing a flood of Apple rumors in recent weeks, mentioned the detail in Cult of Mac's latest Cultcast podcast....

T-Mobile and Sprint Offering Free iPhone SE With Trade-In

Thursday May 21, 2020 1:14 pm PDT by
T-Mobile is launching a Memorial Day promotion that will see the company offering a free iPhone SE to customers who trade in an eligible older smartphone in good condition. From Friday to Monday, customers who trade in an existing smartphone can get a free iPhone SE (sales tax still needs to be paid) or up to $500 off a Samsung Galaxy S20. The free iPhone SE will be provided in the form...