Customers who signed up for a "No Commercials" Hulu streaming plan via an iOS device or Apple TV have been paying $13.99, a $2 premium over the cost of the subscription plan if purchased via the web.
Starting this week, Hulu has dropped the $13.99 subscription price to $11.99, so customers who subscribe via an Apple device using iTunes billing will now pay the same price as other Hulu customers.
Hulu informed subscribers about the change through emails that went out yesterday. Beyond the emails, Hulu offered no explanation for the sudden price drop, which was originally in place because of the cut Apple takes from all App Store purchases, including subscriptions.
Prior to 2016, Apple took a 30 percent cut of all transactions, but in late 2016, Apple cut that in half for video subscription apps. Apple now takes a 15 percent cut of subscription fees for subscriptions for apps like Netflix and Hulu that are purchased via the App Store.
Hulu's App Store description continues to list $13.99 as the price for the No Commercials plan, but when you sign up in app, it's providing the new $11.99 price tag.
Hulu's Limited Commercial plan continues to be priced at $7.99 on Apple devices. $7.99 is the standard price on the Hulu website as well, but at the current time, Hulu is offering a promotion that drops the price to $5.99. That promotion is not available in the Hulu apps for Apple TV and iOS.
Starting this week, Hulu has dropped the $13.99 subscription price to $11.99, so customers who subscribe via an Apple device using iTunes billing will now pay the same price as other Hulu customers.
Hulu informed subscribers about the change through emails that went out yesterday. Beyond the emails, Hulu offered no explanation for the sudden price drop, which was originally in place because of the cut Apple takes from all App Store purchases, including subscriptions.
Prior to 2016, Apple took a 30 percent cut of all transactions, but in late 2016, Apple cut that in half for video subscription apps. Apple now takes a 15 percent cut of subscription fees for subscriptions for apps like Netflix and Hulu that are purchased via the App Store.
Hulu Christmas present. Price cut as Netflix is increasing my price. pic.twitter.com/qdOcv0GXFd
— Walt Piecyk (@WaltBTIG) December 20, 2017
Hulu's App Store description continues to list $13.99 as the price for the No Commercials plan, but when you sign up in app, it's providing the new $11.99 price tag.
Hulu's Limited Commercial plan continues to be priced at $7.99 on Apple devices. $7.99 is the standard price on the Hulu website as well, but at the current time, Hulu is offering a promotion that drops the price to $5.99. That promotion is not available in the Hulu apps for Apple TV and iOS.
Tag: Hulu
27 comments
Apple today released iOS and iPadOS 13.3.1, minor updates to the iOS 13 operating system. iOS and iPadOS 13.3.1 come over a month after the release of iOS/iPadOS 13.3, which brought Communication...
Yesterday marked the tenth anniversary of the iPad, and alongside that milestone, Input has published an interview with Imran Chaudhri and Bethany Bongiorno, two of the key Apple employees behind its...
Filmic today released its DoubleTake camera app, which allows iPhone users to shoot with multiple cameras at the same time. An early version of the app was demoed during Apple's iPhone 11 Pro...
Apple's production plans for the so-called "iPhone SE 2" or "iPhone 9" next month could face disruption due to the coronavirus outbreak that has caused more than 100 deaths in...
MGM held preliminary talks with Apple, Netflix, and other large media companies to gauge their interest in a possible acquisition, reports CNBC.
The report confirms another report from The Wall...
The United States Federal Communications Commission today cleared the way for OnGo [PDF], a wireless product spearheaded by the Citizens Broadcast Radio Service Alliance (CBRS) that aims to use the...
Apple has all kinds of fanciful patents for imaginative devices that will likely never come to fruition, such as an iMac-like desktop computer made entirely glass, which was shared last week in a...
Fiat Chrysler Automobiles (FCA) today announced the upcoming launch of its next-generation infotainment system, Uconnect 5. The new version of Uconnect has been rebuilt from the ground up on an...
