Customers who signed up for a "No Commercials" Hulu streaming plan via an iOS device or Apple TV have been paying $13.99, a $2 premium over the cost of the subscription plan if purchased via the web.

Starting this week, Hulu has dropped the $13.99 subscription price to $11.99, so customers who subscribe via an Apple device using iTunes billing will now pay the same price as other Hulu customers.

huluplanpricedrop
Hulu informed subscribers about the change through emails that went out yesterday. Beyond the emails, Hulu offered no explanation for the sudden price drop, which was originally in place because of the cut Apple takes from all App Store purchases, including subscriptions.

Prior to 2016, Apple took a 30 percent cut of all transactions, but in late 2016, Apple cut that in half for video subscription apps. Apple now takes a 15 percent cut of subscription fees for subscriptions for apps like Netflix and Hulu that are purchased via the App Store.


Hulu's App Store description continues to list $13.99 as the price for the No Commercials plan, but when you sign up in app, it's providing the new $11.99 price tag.

Hulu's Limited Commercial plan continues to be priced at $7.99 on Apple devices. $7.99 is the standard price on the Hulu website as well, but at the current time, Hulu is offering a promotion that drops the price to $5.99. That promotion is not available in the Hulu apps for Apple TV and iOS.

Tag: Hulu

Top Rated Comments

Howl's Castle Avatar
47 months ago
Hulu has just been getting better and better than Netflix over this last year tbh
Score: 4 Votes (Like | Disagree)
cerote Avatar
47 months ago
Meanwhile I got email from Netflix they are raising my price.
Score: 4 Votes (Like | Disagree)
HobeSoundDarryl Avatar
47 months ago
First Disney, with whom Apple has been in bed since 2005, buys 20th Century Fox and thus a controlling stake in Hulu and now Hulu drops the Apple tax from their iTunes subscription. Coincidence?
Yes, Disney is only trying to buy. The deal won't complete for perhaps a year or more. Disney is not in charge of 20th Century Fox yet.
Score: 4 Votes (Like | Disagree)
mwd25 Avatar
47 months ago
Hulu is a mess. Frequent stuttering, ads for paying subscribers, usage tracking frequently loses track. It’s a painful experience for a cord cutter.
Absolutely. Its a painful experience for anyone as far as Im concerned. Just recently canceled. And commercials is actually the main reason. Im paying you a subscription, then I have to pay extra to not have commercials????? Thats a flat out load of garbage. I have Netflix, Amazon Prime and had Hulu. Im going to watch Star Trek TNG. All three services offer it. So, why in the hell would I watch on Hulu, when the other two have zero commercials. I give multiple streaming services money and have content commercial free, so what is my basic subscription for with Hulu? Everytime I put it on and had to sit through the same 3 commercials for every show I put on, I felt like I was getting punched in the face. Its right up there with baggage fees and data limits for broadband.........a made up fee that costs the provider NOTHING.
Score: 2 Votes (Like | Disagree)
topgunn Avatar
47 months ago
First Disney, with whom Apple has been in bed since 2005, buys 20th Century Fox and thus a controlling stake in Hulu and now Hulu drops the Apple tax from their iTunes subscription. Coincidence?
Score: 2 Votes (Like | Disagree)
sevvere Avatar
47 months ago
No download capability ... no thanks.
Score: 1 Votes (Like | Disagree)

Top Stories

AirPods Pro Beta Firmware

AirPods Pro Beta Firmware Now Available

Wednesday July 21, 2021 6:50 am PDT by
Upcoming AirPods Pro firmware updates are now available to Apple Developer Program members as beta versions. AirPods Pro firmware beta one features FaceTime Spatial Audio and Ambient Noise Reduction. Custom Transparency mode, including Conversation Boost, was initially expected to be included in the beta but appears to have been delayed for a later version. Apple made the announcement...
maxresdefault

Apple Music to Livestream Premiere of Kanye West's New Album 'Donda' on Thursday

Wednesday July 21, 2021 1:49 am PDT by
Apple Music on Thursday will host a global livestream for the premiere of Kanye West's tenth studio album, titled "Donda." The sold-out event will take place at the Mercedes-Benz Stadium in Atlanta, Georgia, and Apple Music's livestream will start at 8:00 p.m. Eastern Time. The livestream was revealed in a Beats Studio Buds ad that aired during the NBA Finals. The ad features U.S. track...
General Apps Messages

All Three Major U.S. Carriers and Google Adopt Rich Communication Services, But No Sign of Apple Interest

Tuesday July 20, 2021 1:15 pm PDT by
For the last several years, Google has been pushing a new communications protocol called Rich Communication Services, or RCS. RCS is designed to replace SMS, the current text message standard, and it offers support for higher resolution photos and videos, audio messages, bigger file sizes, better encryption, improved group chat, and more. Verizon today announced that it is planning to adopt...
ios wifi settings

Apple Confirms iOS 14.7 Fixes WiFi Bug and Many Other Vulnerabilities

Wednesday July 21, 2021 11:38 am PDT by
Following the release of iPadOS 14.7 this morning, Apple has shared details on the security updates that are included in iOS 14.7, iPadOS 14.7, macOS Big Sur 11.5, watchOS 7.6, and tvOS 14.7, all of which came out this week. Notably, Apple's documentation confirms that the iOS 14.7 and iPadOS 14.7 updates address a WiFi-related vulnerability that could impact iOS devices when joining a...
macOS Malware Feature

Common Windows Malware Can Now Infect Macs

Wednesday July 21, 2021 8:13 am PDT by
A common form of malware on Windows systems has been modified into a new strain called "XLoader" that can also target macOS (via Bleeping Computer). Derived from the Formbook info-stealer for Windows, XLoader is a form of cross-platform malware advertised as a botnet with no dependencies. It is used to steal login credentials, capture screenshots, log keystrokes, and execute malicious files. ...
macOS Big Sur Feature Orange

Apple Releases macOS Big Sur 11.5 With Podcast App Updates and Bug Fixes

Wednesday July 21, 2021 10:15 am PDT by
Apple today released macOS Big Sur 11.5, the fifth major update to the macOS Big Sur operating system that launched in November 2020. macOS Big Sur 11.5 comes two months after the release of macOS Big Sur 11.4. The new ‌‌‌‌‌macOS Big Sur‌‌‌‌ 11.5 update can be downloaded for free on all eligible Macs using the Software Update section of System Preferences. macOS Big Sur...
idos 2 app ios

Apple to Pull 'iDOS 2' DOS Emulator From App Store

Thursday July 22, 2021 3:22 pm PDT by
iDOS 2, an app designed to allow users to play classic DOS games, will soon be pulled from the App Store, the app's creator said today. According to iDOS developer Chaoji Li, he tried to submit an iDOS update with bug fixes to the App Store, but was told that the update was rejected because it violated the 2.5.2 App Store guideline that says apps cannot install or launch executable code.Durin...
airpods 3 gizmochina Feature

AirPods 3 Rumored to Launch Alongside iPhone 13 at Expected September Event

Friday July 23, 2021 12:54 am PDT by
The third-generation AirPods will likely launch at the same event revealing Apple's upcoming iPhone 13 lineup, according to a report from DigiTimes, which makes the claim citing sources familiar with the matter. The report as a whole echoes previous reporting that production of the third-generation AirPods will kickstart in August, meaning a launch shortly after can be easily expected. DigiTi...
iPad mini pro feature

Next-Generation iPad Mini Will Reportedly Feature a Mini-LED Display

Thursday July 22, 2021 9:03 am PDT by
Apple is widely rumored to be planning a new iPad mini with a significant redesign, including a larger 8.5-inch to 9-inch display with slimmer bezels, a Touch ID power button instead of a home button, a USB-C port instead of a Lightning connector, and more. According to a paywalled preview of a DigiTimes report today, the sixth-generation iPad mini will also feature a mini-LED display:BLU...
airpods 3 gizmochina Feature teal

AirPods 3 Mass Production Said to Kick Off in August

Tuesday July 20, 2021 8:40 pm PDT by
Mass production of the third-generation AirPods will kick off in August, according to a new report from Nikkei Asia. They will reportedly join a number of other products such as the iPhone 13 lineup and redesigned MacBook Pro models as launches coming before the end of the year. Renderings of rumored third-generation AirPods design Rumored launch dates for the third-generation AirPods have...