Snapchat today announced "Lens Studio," an all-new application for Mac and Windows computers that lets creatives and developers create their own augmented reality effects. Although anyone can use Lens Studio, the company noted that it was built with tools aimed at those who "dabble" in 2D animation effects, as well as professional artists.

snapchat lens studio official
With the Mac app users can create a fully realized Snapchat AR effect, similar to the popular dancing hot dog from last summer. The app offers templates and guidelines to get started, and both 2D and 3D objects can be created. Snapchat also provides scripting API within Lens Studio so that developers can code their own fully interactive experiences.

All Snapchat users on Lens Studio can make World Lenses for Snapchat that use the rear-facing camera on a smartphone. The company also partnered with seven AR development agencies, who will be able to build both World Lenses as well as face effects on the front-facing camera.


Once a World Lens effect is complete, the app gives out a special Snapcode that can be shared anywhere and allows Snapchat users to scan and unlock the custom Lens. From there, they can interact with it, take photos and videos, and post the content to their Story or send it to a friend.

With the launch of Lens Studio, we’re excited to make Lenses more accessible to creators, and experiences within Snapchat more personal and diverse. We’ve seen how much more fun Geofilters have become since first inviting the community to create their own three years ago — and can’t wait to see what you build with Lens Studio!

Lens Studio is a free download on both Mac and Windows, which you can download from Snapchat's website right here.

Top Rated Comments

ArtOfWarfare Avatar
97 months ago
Can I monetize this somehow? Kind of sounds like fun, but I think I'd need to have some chance at getting paid for me to actually do it.
Score: 1 Votes (Like | Disagree)
adamjackson Avatar
97 months ago
I'm just going to go ahead and allow this news to validate my deep seated feelings toward content creation on mobile. When you're a creative agency that must design things for kids who consume 100% of their content on tiny phones, time is money and collaboration is important so being able to work on a real computer and then use that to market to people who think computers are "so 2005" just goes to show we're not completely Post-PC yet
Score: 1 Votes (Like | Disagree)

Popular Stories

Apple CarPlay Ultra instrument cluster themes 01

Apple's 'CarPlay Ultra' Experience Now Available

Thursday May 15, 2025 5:07 am PDT by
Apple today announced that its next-generation CarPlay experience, now dubbed "CarPlay Ultra" begins rolling out today, starting with Aston Martin vehicles. Subscribe to the MacRumors YouTube channel for more videos. CarPlay Ultra is now available with new Aston Martin vehicle orders in the U.S. and Canada. It will also be available for existing models that feature the brand's next-generation ...
Apple CarPlay Ultra instrument cluster themes 01

Apple's CarPlay Ultra Is Here – Does Your iPhone Support It?

Thursday May 15, 2025 5:17 am PDT by
Apple's recently announced CarPlay Ultra promises a deeply integrated in-car experience, but not all iPhone users will be able to take advantage of the new feature. According to Apple's press release, CarPlay Ultra requires an iPhone 12 or later running iOS 18.5 or later. This means if you're using an iPhone 11, iPhone XR, or any older model, you'll need to upgrade your device to access...
CarPlay Ultra Climate Controls

Apple Says These Vehicle Brands Plan to Offer All-New CarPlay Ultra

Thursday May 15, 2025 8:13 am PDT by
Apple today announced the launch of CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. CarPlay Ultra features deep integration with a vehicle's instrument cluster and systems, built-in Radio and Climate apps, customizable widgets, and more. The interface is tailored to each vehicle model and automaker's identity, and drivers can also adjust...
iPhone 12 Made in India

Trump Tells Tim Cook to Stop Building iPhones in India

Thursday May 15, 2025 2:21 am PDT by
President Donald Trump has asked Apple CEO Tim Cook to halt the company's manufacturing expansion in India, in a potential disruption of Apple's plan to shift iPhone production away from China. "I had a little problem with Tim Cook yesterday," Trump said during his state visit to Qatar, according to Bloomberg. "He is building all over India." "They [India] have offered us a deal where...
apple music

Apple Music Gets New Transfer Tool to Make Switching From Spotify Easier

Wednesday May 14, 2025 5:17 pm PDT by
Apple this week introduced a new feature designed to allow prospective Apple Music users to import their saved music and playlists from third-party music services to Apple Music. The feature is either in an expanded testing phase or it has started rolling out, and it is available in Australia and New Zealand according to an Apple Support document. Signs of the transfer option first surfaced...
maxresdefault

Here's the First Real-World Look at Apple's CarPlay Ultra

Thursday May 15, 2025 5:52 am PDT by
The first videos of Apple's CarPlay Ultra experience are now available, providing a never-before-seen look at the long-anticipated iPhone-linked infotainment software. British automaker Aston Martin today shared the first video of Apple's CarPlay Ultra experience in-action, followed by a detailed walk-through of the CarPlay Ultra system on Top Gear's YouTube channel, which provides the...
iOS 18

Apple Releases iOS 18.5 With New Wallpaper, Screen Time Changes, Carrier Satellite Support for iPhone 13 and More

Monday May 12, 2025 10:06 am PDT by
Apple today released iOS 18.5 and iPadOS 18.5, the fifth updates to the iOS 18 and iPadOS 18 operating systems that came out last September. iOS 18.5 and iPadOS 18.5 come a little over a month after Apple released iOS 18.4 and iPadOS 18.4. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. The iOS 18.5 update has a...
fortnite apple logo 2

Epic Resubmits Fortnite to U.S. App Store After Not Hearing From Apple for 120+ Hours

Wednesday May 14, 2025 1:01 pm PDT by
On Friday, Epic Games submitted Fortnite to the U.S. App Store, and since then, we've been waiting to see if Apple would approve the game and allow it back on the iPhone and the iPad. There's been no word from Apple so far, but Epic Games opted to pull its first App Store review request, and has now resubmitted Fortnite. Fortnite leaker Shiina shared the news, with the information reposted by...