Black Friday 2017: The Best Deals on iPhones, iPads, Apple Watch, Macs, and More

Thanksgiving is well underway in the United States, and Black Friday deals online and at brick and mortar stores are starting to go live across the country. Major retail stores like Target, Best Buy, and Walmart will be opening their doors this evening, while many online-only deals are already live.


Below, we've rounded up some of the best deals we've come across on Apple products like iPhone, iPad, Apple Watch, Macs, and accessories, and many, many more deals can be found in our dedicated Black Friday roundup.

iPhone

Walmart is offering a $300 Walmart Gift Card with the purchase of an iPhone X, iPhone 8, iPhone 8 Plus, iPhone 7, or iPhone 7 Plus on an AT&T Next or Verizon Device Payment plan. This deal is limited to stores, with activation appointments available starting at 6:00 p.m. Actual activations will begin at 8:00 p.m.

walmartblackfridaydeal
Sam's Club is offering a $100 Sam's Club gift card with the purchase of "any Apple iPhone," which may include the iPhone X, but it isn't clear if the retailer will have any in stock. This deal does apply to the iPhone 8 and the iPhone 8 Plus.

Target is offering a $250 Target gift card with the purchase of an iPhone 8 or an iPhone 8 Plus on an installment plan from Verizon, Sprint, or AT&T.

If you prefer a straight cash discount, Best Buy is offering up to $200 off the iPhone 8 and 8 Plus on an installment plan from Verizon, Sprint, or AT&T.

iPad Pro

There are several deals to be had on the latest 2017 10.5 and 12.9-inch iPad Pro models, with multiple retailers offering discounts.

Best Buy is discounting the 10.5-inch iPad Pro by up to $150, while Target will be offering a $120 discount, dropping the price on the entry-level 64GB 10.5-inch iPad Pro model to $530, down from the regular price of $650.

2017ipadpro
B&H Photo is also offering several iPad Pro models at $50 to $100 off.

- 10.5-inch iPad Pro: 64GB, Wi-Fi - $599.00, down from $649.00
- 10.5-inch iPad Pro: 256GB, Wi-Fi - $699.00, down from $799.00
- 12.9-inch iPad Pro : 64GB, Wi-Fi - $739.00, down from $799.00
- 12.9-inch iPad Pro: 256GB, Wi-Fi - $849.00, down from $949.00

5th-Generation iPad (2017)

Both Target and Best Buy are offering the 2017 32GB iPad for $249.99, which is a discount of $80 off of the regular price of $329.99. Walmart is offering the same deal.

97ipad
For some cellular 2017 iPad models, Best Buy is offering a $200 discount. At $200 off, the 32GB 2017 iPad with cellular is available for $259, down from the regular price of $459. A two-year Verizon service contract is required to get the deal.

Apple Watch

There are essentially no deals on the new Apple Watch Series 3 models, with the exception of Kohl's. Kohl's is offering $90 in Kohl's cash with the purchase of select Apple Watch Series 3 models.

apple watch series 3 trio
Target is discounting Apple Watch Series 1 models by $70, dropping entry-level pricing down to $179.99. That's the best Series 1 deal, and Macy's is matching it by discounting Series 1 models by $70 as well, while Best Buy is offering a $50 discount if the previous deals are unavailable for some reason.

MacBook Pro

When taking into account B&H Photo's free shipping and no taxes on orders outside of New York, the company is offering the best deals on most MacBook Pro models. Adorama, which doesn't charge taxes outside of New York and New Jersey, is also offering the same discounts. MacMall and Best Buy's prices are similar on most Macs, but they can't beat no taxes for the most part.

macbookpromodelssideview
Best Buy does actually have the best discounts on 15-inch MacBook Pro models and some higher-end 13-inch models, offering $50 off over Adorama and B&H, but in states where sales tax is a factor, B&H or Adorama deals are still likely to be better overall. In some cases, Amazon also has comparable deals.

Best Buy is discounting all 15-inch MacBook Pro models by $250, while 13-inch models are between $150 and $200 off.

13-inch MacBook Pro models

- 2.3 GHz, 8GB RAM, 128GB SSD in Silver (Amazon) (Adorama) (B&H Photo) - $1,149, down from $1,299
- 2.3GHz, 8GB RAM, 128GB SSD in Space Gray (Adorama) (B&H Photo) - $1,149, down from $1,299
- 2.3GHz, 8GB RAM, 256GB SSD in Silver (Amazon) (Adorama) (B&H Photo) - $1,349, down from $1,499
- 2.3GHz, 8GB RAM, 256GB SSD in Space Gray (Adorama) (B&H Photo) - $1,349, down from $1,499
- 3.1GHz, 8GB RAM, 256GB SSD in Silver (Amazon) (Adorama) (B&H Photo) - $1,649, down from $1,799
- 3.1GHz, 8GB RAM, 256GB SSD in Space Gray (Adorama) - $1,629, down from $1,799
- 3.1GHz, 8GB RAM, 512GB SSD in Silver (Amazon) (Adorama) (B&H Photo) - $1,849, down from $1,999
- 3.1GHz, 8GB RAM, 512GB SSD in Space Gray - (Amazon) (Adorama) (B&H Photo) - $1,849, down from $1,999
- 3.1GHz, 16GB RAM, 512GB SSD in Space Gray (Adorama) - $2,049, down from $2,199
- 3.5GHz, 16GB RAM, 512GB SSD in Space Gray (Adorama) - $2,249, down from $2,499

15-inch MacBook Pro models

- 2.8GHz, 16GB RAM, 256GB SSD in Silver (Amazon) (Adorama) (B&H Photo) - $2,199, down from $2,399
- 2.8GHz, 16GB RAM, 256GB SSD in Space Gray (Amazon) (Adorama) (B&H Photo) - $2,199, down from $2,399
- 2.9GHz, 16GB RAM, 512GB SSD in Silver (Amazon) (Adorama) (B&H Photo) - $2,599, down from $2,799
- 2.9GHz, 16GB RAM, 512GB SSD in Space Gray (Amazon) (Adorama) (B&H Photo) - $2,599, down from $2,799
- 3.1GHz, 16GB RAM, 1TB SSD in Space Gray (Adorama) - $3,199, down from $3,399

MacMall is offering discounts on a wide range of MacBook Pro models with non-standard configurations, allowing customers to purchase machines with upgraded components like RAM and graphics cards.

- 13-inch MacBook Pro with Touch Bar (Mid 2017): 3.3GHz, 16GB RAM, 256GB SSD - $1,909, down from $2,099
- 13-inch MacBook Pro with Touch Bar (Mid 2017): 3.1GHz, 16GB RAM, 512GB SSD - $2,029, down from $2,199
- 13-inch MacBook Pro with Touch Bar (Mid 2017): 3.5GHz, 16GB RAM, 512GB SSD - $2,299, down from $2,499
- 13-inch MacBook Pro with Touch Bar (Mid 2017): 3.1GHz, 16GB RAM, 1TB SSD - $2,379, down from $2,599
- 13-inch MacBook Pro with Touch Bar (Mid 2017): 3.3GHz, 16GB RAM, 1TB SSD - $2,449, down from $2,699
- 15-inch MacBook Pro with Touch Bar (Mid 2017): 3.1GHz, 16GB RAM, 512GB SSD - $2,699, down from $2,999

B&H Photo and Adorama also have deals on several older MacBook Pro models.

- 13-inch MacBook Pro (Late 2016): 2.0GHz, 8GB RAM, 256GB SSD - $1,149, down from $1,499
- 15-inch MacBook Pro with Touch Bar (Late 2016): 2.6GHz, 16GB RAM, 256GB SSD - $1,599, down from $2,399
- 15-inch MacBook Pro with Touch Bar (Late 2016): 2.9GHz, 16GB RAM, 256GB SSD - $1,899, down from $2,899
- 15-inch MacBook Pro with Touch Bar (Late 2016): 2.7GHz, 16GB RAM, 512GB SSD - $2,099, down from $2,799

MacBook

Adorama and B&H are offering the best deals on the current 2017 12-inch MacBook Pro models, with discounts of $150.

retinamacbook
- 1.2GHz, 8GB RAM, 256GB SSD in Gold (Adorama) (B&H Photo) - $1,149, down from $1,299
- 1.2GHz, 8GB RAM, 256GB SSD in Rose Gold (Adorama) (B&H Photo) - $1,149, down from $1,299
- 1.2GHz, 8GB RAM, 256GB SSD in Silver (Adorama) (B&H Photo) - $1,149, down from $1,299
- 1.2GHz, 8GB RAM, 256GB SSD in Space Gray (Adorama) (B&H Photo) - $1,149, down from $1,299
- 1.3GHz, 8GB RAM, 512GB SSD in Gold (Adorama) (B&H Photo) - $1,449, down from $1,599
- 1.3GHz, 8GB RAM, 512GB SSD in Rose Gold (Adorama) (B&H Photo) - $1,449, down from $1,599
- 1.3GHz, 8GB RAM, 512GB SSD in Silver (Adorama) (B&H Photo) - $1,449, down from $1,599
- 1.3GHz, 8GB RAM, 512GB SSD in Space Gray (Adorama) (B&H Photo) - $1,449, down from $1,599

MacMall has a decent discount on an older high-end 2016 MacBook model if you don't need the latest version, offering it for $1,379, down from its regular price of $1600.

- 12-inch MacBook (Early 2016): 1.2GHz, 8GB RAM, 512GB flash storage - $1,379.00, down from $1,599.00

MacBook Air

Best Buy has the best deals on the MacBook Air at $200 off each model. These are the 2017 MacBook Air models that received refreshed processors back in June.

macbook air
- 1.8GHz, 8GB RAM, 128GB SSD - $799.99, down from $999.99
- 1.8GHz, 8GB RAM, 256GB SSD - $999.99, down from $1,099.99

iMac

Best Buy, Adorama, B&H Photo, and MacMall all have deals on various iMac models, some of which are discounted by $200 or more.

imacs 2017

21.5-inch

- 2.3GHz, 8GB RAM, 1TB HD (Best Buy) - $899.99, down from $1,099.99
- 3.0GHz, 8GB RAM, 1TB HD (Adorama) (B&H Photo) - $1,179, down from $1,299
- 3.4GHz, 8GB RAM, 1TB Fusion (Best Buy) - $1,599.99, down from $1,799.99

27-inch

- 3.4GHz, 8GB RAM, 1TB Fusion (Adorama) (B&H Photo) - $1,649, down from $1,799
- 3.5GHz, 8GB RAM, 1TB Fusion (Adorama) (B&H Photo) - $1,849, down from $1,999
- 3.8GHz, 8GB RAM, 2TB Fusion (Amazon) (B&H Photo) - $2,099, down from $2,299
- 4.2GHz, 8GB RAM, 1TB SSD (Adorama) - $2,849, down from $3,099

Amazon and eBay Deals

Both Amazon and eBay are offering a huge number of rotating deals that will change on a regular basis throughout Thanksgiving and Black Friday.

Deals go so quickly and are so numerous that it's impossible to list them, but make sure to check out both sites to see what's on sale. eBay and Amazon are both offering discounts on iPhones, iPads, and tons of Apple accessories.

Best Accessory Deals

- $100 iTunes Gift Cards - $85 from Amazon with Promo Code ITUNES15
- BeatsX wireless headphones - $99, down from $149
- DJI Spark drone - $399, down from $499
- Beats Studio 2 Wireless Headphones - $160, down from $380
- Powerbeats wireless headphones - $160, down from $200, Plus $20 Target gift card
- Apple-branded iPhone cases - 15 percent off regular price
- Apple Watch bands - Up to $30 off
- Philips Hue bulbs - 20% off
- Philips Hue Lightstrip - $40 off
- Apple Pencil and Smart Keyboard - $10 off
- August HomeKit Smart Lock - $80 off
- $100 iTunes Gift Card Multipack - $84.47, down from $100
- Sonos speakers - Up to $100 off
- BlackPods AirPods - $40 off any BlackPods order, including mail-in
- UE Boom 2 speaker - $80, down from $200

Make sure to check out our Black Friday roundup for specific times on when retail stores will open and for more information on the deals listed above. Our roundup also features hundreds of additional deals on Apple products and Apple-related accessories, so it's worth taking a look if you want to get a good deal on a new Mac, iPhone, or iPad.

Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

Related Forum: Community Discussion

Popular Stories

iphone 17 models

No iPhone 18 Launch This Year, Reports Suggest

Thursday January 1, 2026 8:43 am PST by
Apple is not expected to release a standard iPhone 18 model this year, according to a growing number of reports that suggest the company is planning a significant change to its long-standing annual iPhone launch cycle. Despite the immense success of the iPhone 17 in 2025, the iPhone 18 is not expected to arrive until the spring of 2027, leaving the iPhone 17 in the lineup as the latest...
duolingo ad live activity

Duolingo Used iPhone's Dynamic Island to Display Ads, Violating Apple Design Guidelines

Friday January 2, 2026 1:36 pm PST by
Language learning app Duolingo has apparently been using the iPhone's Live Activity feature to display ads on the Lock Screen and the Dynamic Island, which violates Apple's design guidelines. According to multiple reports on Reddit, the Duolingo app has been displaying an ad for a "Super offer," which is Duolingo's paid subscription option. Apple's guidelines for Live Activity state that...
Clicks Communicator Feature

'Clicks Communicator' Unveiled — Will You Carry This With Your iPhone?

Friday January 2, 2026 6:35 am PST by
The company behind the BlackBerry-like Clicks Keyboard accessory for the iPhone today unveiled a new Android 16 smartphone called the Clicks Communicator. The purpose-built device is designed to be used as a second phone alongside your iPhone, with the intended focus being communication over content consumption. It runs a custom Android launcher that offers a curated selection of messaging...
Low Cost MacBook Feature A18 Pro

Low-Price 12.9-Inch MacBook With A18 Pro Chip Reportedly Launching Early This Year

Friday January 2, 2026 9:08 am PST by
Apple plans to introduce a 12.9-inch MacBook in spring 2026, according to TrendForce. In a press release this week, the Taiwanese research firm said this MacBook will be aimed at the entry-level to mid-range market, with "competitive pricing." TrendForce did not share any further details about this MacBook, but the information that it shared lines up with several rumors about a more...
Low Cost A18 Pro MacBook Feature Pink

Apple's 2026 Low-Cost A18 Pro MacBook: What We Know So Far

Friday January 2, 2026 4:33 pm PST by
Apple is planning to release a low-cost MacBook in 2026, which will apparently compete with more affordable Chromebooks and Windows PCs. Apple's most affordable Mac right now is the $999 MacBook Air, and the upcoming low-cost MacBook is expected to be cheaper. Here's what we know about the low-cost MacBook so far. Size Rumors suggest the low-cost MacBook will have a display that's around 13 ...
Apple Fitness Plus hero

Apple Announces New Fitness+ Workout Programs, Strava Challenge, and More

Friday January 2, 2026 6:43 am PST by
Apple today announced a number of updates to Apple Fitness+ and activity with the Apple Watch. The key announcements include: New Year limited-edition award: Users can win the award by closing all three Activity Rings for seven days in a row in January. "Quit Quitting" Strava challenge: Available in Strava throughout January, users who log 12 workouts anytime in the month will win an ...
govee floor lamp

CES 2026: Govee Announces New Matter-Connected Ceiling and Floor Lights

Sunday January 4, 2026 5:00 am PST by
Govee today introduced three new HomeKit-compatible lighting products, including the Govee Floor Lamp 3, the Govee Ceiling Light Ultra, and the Govee Sky Ceiling Light. The Govee Floor Lamp 3 is the successor to the Floor Lamp 2, and it offers Matter integration with the option to connect to HomeKit. The Floor Lamp 3 offers an upgraded LuminBlend+ lighting system that can reproduce 281...

Top Rated Comments

UL2RA Avatar
106 months ago
[...]which is equivalent to iPhone 6S/7/8 Plus.
No. No it is not.
Score: 23 Votes (Like | Disagree)
srharris22 Avatar
106 months ago
Remember iPhone X on Bestbuy is $100 more than anywhere else. So that’s only $100 savings and you’re welcome. Enjoy that extra saving for yourself or someone for the holiday.
That’s not true, they did that initially and returned to original price due to so much bad press.
Best Buy now sells it at regular price, I even just did the math on their website to confirm
Score: 2 Votes (Like | Disagree)
mi7chy Avatar
106 months ago
Going to pick up one of these for $49 for use as a guest play device on WIFI which is equivalent to iPhone 6S/7/8 Plus.

https://www.walmart.com/ip/AT-T-PREPAID-Huawei-Ascend-XT2-16GB-Prepaid-Smartphone-Silver/854006794

Score: 2 Votes (Like | Disagree)
JackieTreehorn Avatar
106 months ago
This should be the moment where I bought the Homepod.....
Score: 2 Votes (Like | Disagree)
Bacillus Avatar
106 months ago
Nothing even mildly tempting there. Apple stopped producing decent Macs in 2015.
Back then there was no USB-C nonsense and no need to purchase a docking station.
Back then we had the superb (pre USB-C) 27" 5k iMac.
Back then we had the superb (pre Touch Bar, pre USB-C) 15" Retina MacBook Pro.
The MacBook Air could have done with a Retina Display instead they released an inflexible machine and slapped the name MacBook on it.
We have not had a Decent Mac Mini since 2012.
The current Mac Lineup is nothing but fashion accessories.
Bups
Last night I dreamt Joni got fired and all MacBooks returned to normal keyboards...
Score: 1 Votes (Like | Disagree)
Tech198 Avatar
106 months ago
kewl Sonos $100 off
Score: 1 Votes (Like | Disagree)