Apple Likely to Expand Apple Watch Supply Chain Following Third Quarter Sales Growth

Apple is likely to expand its supply chain for Apple Watch, following significant unit growth for the wearable over the third fiscal consecutive quarter this year (via DigiTimes).

apple watch series 3 trio

Apple Watch's overall shipments are expected to reach at least 25 million units in 2018 and most of the sales will be contributed by first-time buyers instead of replacement demand from users of previous-generation models, the sources estimated.

During last week's earnings call, Apple CEO Tim Cook said Apple Watch had seen unit growth of over 50 percent for the third consecutive quarter and "continues to be the best selling and most loved smartwatch in the world".

The fiscal quarter ended September 30, so it's not clear how many Apple Watch Series 3 units were included in the recorded growth and Apple doesn't provide a breakdown of numbers. The Apple Watch Series 3 was released on September 22. Cook also revealed that Apple's entire wearables business was up 75 percent year over year in the fourth quarter, and in fiscal 2017, already generated the annual revenue of a Fortune 400 company.

Apple's upstream suppliers include Quanta Computer, Universal Scientific Industrial (USI), Career Technology, Kinsus Interconnect Technology and E&R Engineering, all of which are expected to see increasing orders for the Apple Watch, according to sources.

Foxconn affiliate ShunSin Technology has also recently landed orders for providing SiP (system in package) packaging services to Apple Watch and are said to begin the supply in March 2018. The fact that ShunSin is entering the supply chain means Foxconn may also have interest in obtaining Apple Watch assembly orders, according to market watchers.

Related Roundup: Apple Watch 11
Buyer's Guide: Apple Watch (Buy Now)

Popular Stories

AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 2, AirPods Pro 3, and AirPods 4

Thursday November 13, 2025 11:35 am PST by
Apple today released new firmware designed for the AirPods Pro 3, the AirPods 4, and the prior-generation AirPods Pro 2. The AirPods Pro 3 firmware is 8B25, while the AirPods Pro 2 and AirPods 4 firmware is 8B21, all up from the prior 8A358 firmware released in October. There's no word on what's include in the updated firmware, but the AirPods Pro 2, AirPods 4 with ANC, and AirPods Pro 3...
CarPlay Pinned Messages

iOS 26.2 Adds New CarPlay Setting

Thursday November 13, 2025 6:48 am PST by
iOS 26 extended pinned conversations in the Messages app to CarPlay, for quick access to your most frequent chats. However, some drivers may prefer the classic view with a list of individual conversations only, and Apple now lets users choose. Apple released the second beta of iOS 26.2 this week, and it introduces a new CarPlay setting for turning off pinned conversations in the Messages...
iPhone Pocket Short

iPhone Pocket Now Available to Order, But Already Selling Out

Friday November 14, 2025 6:20 am PST by
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. iPhone Pocket is available to order on Apple's online store starting today, in the United States, France, China, Italy, Japan, Singapore, South Korea, and the United Kingdom. However, it is already completely sold out in the United...
tvOS 26 Profiles

tvOS 26.2 Adds a Useful New Feature to Your Apple TV

Friday November 14, 2025 10:02 am PST by
Starting with the upcoming tvOS 26.2 update, currently in beta, additional profiles created on the Apple TV no longer require their own Apple Account. In the Settings app on the Apple TV, under Profiles and Accounts, anyone can create a new profile by simply entering a name and indicating whether the profile is for a kid. The profile will be associated with the primary user's Apple Account,...
Tim Cook WWDC 2018

Report: Tim Cook to Step Down as Apple CEO 'as Soon as Next Year'

Saturday November 15, 2025 2:40 pm PST by
Apple is preparing for Tim Cook to step down as CEO of the company "as soon as next year," according to the Financial Times. The company's board of directors and senior executives "recently intensified preparations for Cook to hand over the reins," the report said. While the report said that Apple is unlikely to name a new CEO before its next earnings report in late January, it went on to ...
walmart new ornametns

Walmart Black Friday Deals Begin Today With Low Prices on Headphones, TVs, and More

Friday November 14, 2025 7:55 am PST by
Walmart's Black Friday sale has officially kicked off today, with an online shopping event that's also seeing some matching deals in retail locations. There are quite a few major discounts in this sale, including savings on headphones, TVs, and more. Note: MacRumors is an affiliate partner with Walmart. When you click a link and make a purchase, we may receive a small payment, which helps us...
apple silicon mac lineup 2024 feature purple m5

Apple's 2026 Mac Plans

Friday November 14, 2025 3:23 pm PST by
Most of Apple's Macs are slated to get M5 chips across 2026, and there's a possibility we'll even see the first M6 chips toward the end of the year. Updates are planned for everything from the MacBook Air to the Mac Studio. MacBook Air (Early 2026) The MacBook Air will be one of the first Macs to get a 2026 refresh, with an update planned for the first few months of the year. The MacBook...
iOS 26

iOS 26.2 Available Next Month With These 8 New Features

Tuesday November 11, 2025 9:48 am PST by
Apple released the first iOS 26.2 beta last week. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics in Apple Music, and more. In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date....
best early black friday deals

Best Black Friday Apple Deals Live Now - Save on AirPods, iPads, and Apple Watches

Saturday November 15, 2025 1:45 pm PST by
We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When ...
homepod mini thumb feature

New HomePod Mini, Apple TV, and AirTag Were Expected This Year — Where Are They?

Wednesday November 12, 2025 11:42 am PST by
While it was rumored that Apple planned to release new versions of the HomePod mini, Apple TV, and AirTag this year, it is no longer clear if that will still happen. Back in January, Bloomberg's Mark Gurman said Apple planned to release new HomePod mini and Apple TV models "toward the end of the year," while he at one point expected a new AirTag to launch "around the middle of 2025." Yet,...

Top Rated Comments

Keane16 Avatar
105 months ago
Huge fan of my Apple Watch S0. Workout tracking (weights and cardio), directions (walking and cycling), Apple Pay, Notifications, addictive Activity rings, Complications (especially useful for a busy work schedule, can quickly easily see when my next meeting is), Camera Remote etc. etc. Not surprised these things are selling well with great customer satisfaction.

Wish mine was faster, but it's not slow enough that I'll pay for a new one just yet. Looking forward to see how the product evolves, especially as others have mentioned in terms of medical monitoring.
Score: 2 Votes (Like | Disagree)
RedGala Avatar
105 months ago
Makes sense. With cellular and gps its finally a somewhat worthy product. But personally I have played with one and just cant stand trying to navigate on that tiny screen. The phone is all I need.
Over the past few years, it became clear that the watch is nowhere nearly as useful in native apps than with notifications, quick iMessage responses, and useful modular watch faces. Don’t judge the watch by app navigation, because most people don’t even use those controls on a day to day basis.
Score: 2 Votes (Like | Disagree)
iLoveDeveloping Avatar
105 months ago
Got the Apple Watch 0, and returned it after 10 days, couldn't stand how slow and to be honest pointless it was. Apps didn't work, HR was every 10 mins WHEN YOUR NOT MOVING (what the hell is that about? So stupid!) But you know what, the Apple Watch 3 is starting to turn me, its fast has GPS and emergency sos is an amazing feature if needed. Actually think I'll get one for Christmas this year. The more medical capabilities Apple put into this device the more people will want it, if they added a new hardwear feature I would seriously buy a new one every year, version0 was a joke, but they are getting there now with every release, it's really turning into something that could actually change lives and hep people live years longer! I would get a cheaper one like version2 but I actually think seen as I'm not going to buy one every year the version3 is my best best for futurproofing the next 2-3 years without loosing to much functionality.
Score: 2 Votes (Like | Disagree)
TxExCxH Avatar
105 months ago
I love the Apple Watch series 3 for the fitness tracking. I've had it for over a month and lost 11lbs. It's given me the motivation to run everyday.
Score: 1 Votes (Like | Disagree)
djcerla Avatar
105 months ago
It starting to feel like that. Took a few generations of iPods to see the explosion of market share.
Making it Android compatible is likely the next move.

You dont go iPhone just for using the AW, but once you enjoy the AW on Android there may be an halo effect at play similar to what the iPod did for the Mac.
Score: 1 Votes (Like | Disagree)
Applebot1 Avatar
105 months ago
iPod trajectory.
It starting to feel like that. Took a few generations of iPods to see the explosion of market share.
Score: 1 Votes (Like | Disagree)