Apple Watch Series 3 and Apple TV 4K Now Available for Pre-Order

Alongside the iPhone 8 and the iPhone 8 Plus, the Apple Watch Series 3 and the Apple TV 4K are now available for pre-order from Apple's online storefront and through the Apple Store app.

First wave launch countries for the Apple Watch Series 3 include Australia, Austria, Belgium, Canada, China, Denmark, Finland, France, Germany, Hong Kong, Ireland, Italy, Japan, Luxembourg, Netherlands, New Zealand, Norway, Portugal, Puerto Rico, Singapore, Spain, Sweden, Switzerland, Taiwan, the UK, the US and US Virgin Islands.

applewatchseries3
The LTE Apple Watch Series 3 models are only available for purchase in Australia, Canada, China, France, Germany, Japan, Puerto Rico, Switzerland, the UK and the US, as those are the only countries where Apple Watch cellular service is supported at this time.

The new Apple Watch Hermès models are available for pre-order in Australia, Canada, China, France, Germany, Japan, Switzerland, the UK and the US, while Apple Watch Nike+ pre-orders are being accepted in Australia, Austria, Belgium, Canada, China, Czech Republic, Denmark, Finland, France, Germany, Greece, Guam, Hong Kong, Hungary, India, Ireland, Italy, Japan, Kuwait, Luxembourg, Macau, Monaco, Netherlands, New Zealand, Norway, Poland, Portugal, Puerto Rico, Qatar, Russia, Saudi Arabia, Singapore, Spain, Sweden, Switzerland, Taiwan, Thailand, Turkey, UAE, the UK and the US.

Supplies of the Apple Watch Series 3 could potentially be limited, so customers interested in launch-day delivery should order as soon as possible. In addition to a new LTE option, the Apple Watch Series 3 features a faster processor, a new W2 wireless chip, and better battery life.

The earliest pre-orders placed today for the Apple Watch Series 3 LTE and non-LTE models and the Apple Watch Series 3 Hermès models will deliver on Friday, September 22, while Nike+ models will be available starting on October 5.

As for the new Apple TV 4K, which offers 4K HDR connectivity for the first time, Apple has not provided a specific list of countries where it will be available for pre-order so presumably it will be available in all countries where the fourth-generation Apple TV is sold. Apple TV 4K orders placed today will ship out on Friday, September 22.

appletv4k
Apple Watch Series 3 pricing starts at $329 for the non-LTE model and $399 for the LTE model, with prices going up based on case material, size, and band. Apple TV 4K pricing starts at $179 for the 32GB model.

Related Roundups: Apple Watch 11, Apple TV

Popular Stories

iOS 26

Everything New in iOS 26.2 Beta 3

Monday November 17, 2025 3:20 pm PST by
Apple provided developers with the third beta of an upcoming iOS 26.2 update, and there are still new features that are being added with each beta that we get. We've rounded up all of the changes that Apple made in beta 3. AirDrop Apple added new AirDrop functionality, providing a way for two people to share files temporarily without having to add one another as contacts. iOS 26.2...
applecare apple care banner

Apple Brings New AppleCare+ Options to India

Tuesday November 18, 2025 8:42 am PST by
Apple today announced an expansion of AppleCare+ coverage in India, with new options for monthly and annual plans, and the addition of Theft and Loss for iPhone for the first time. Options for monthly and annual AppleCare+ plans in India provide more choice and flexibility, allowing users to keep coverage for as long as they require. Apple's vice president of Worldwide iPhone Product...
Apple Wallet ID Illinois

iPhone Driver's License Feature Launching in Illinois

Tuesday November 18, 2025 8:47 am PST by
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps. Starting this Wednesday, November 19, the feature will be available to residents of Illinois. The announcement confirmed that the...
iPhone 17 Pro Cosmic Orange

10 Reasons to Wait for Next Year's iPhone 18 Pro

Wednesday November 19, 2025 4:00 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...
iPhone 17 Pro and Air N1 Feature

iPhone 17 vs. iPhone 16 Wi-Fi Speeds: New Study Reveals the Winner

Tuesday November 18, 2025 10:53 am PST by
A new study has revealed that the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air achieve significantly faster average Wi-Fi speeds compared to the iPhone 16 series, thanks to Apple's custom-designed N1 chip. The study was conducted by Ookla, the company behind the popular Speedtest website and app. It said the results are based on global, crowdsourced Speedtest user data...
Magic Keyboard Touch ID Feature

Apple Releases New Firmware for 140W USB-C Power Adapter, Magic Keyboard and Magic Trackpad

Tuesday November 18, 2025 1:05 pm PST by
Apple today released updated firmware for several accessories, including the 140W USB-C Power Adapter, the Magic Trackpad 2, the Magic Trackpad USB-C, the Magic Keyboard with Touch ID, and the Magic Keyboard with Touch ID and Numeric Keypad. There is no word on what's included in the updated firmware at this time, but it could offer performance improvements and security updates. Accessory...
Apple Sports App Preview Feature

Apple Sports App on iPhone Now Available in More European Countries

Monday November 17, 2025 6:27 am PST by
The free Apple Sports app on the iPhone was released in additional European countries today, including Belgium, Croatia, Czechia, the Netherlands, Luxembourg, Poland, Hungary, Denmark, Finland, Norway, Sweden, Switzerland, Slovakia, Slovenia, Serbia, Greece, Estonia, Latvia, Romania, Ukraine, and others. The app was already available in the U.S., the U.K., Canada, Austria, France, Germany,...
macbook black friday

The Best Early Black Friday Mac Deals

Tuesday November 18, 2025 7:32 am PST by
We're getting closer to Black Friday, which lands next week on Friday, November 28. In the lead-up to the shopping holiday, we're tracking a few lowest-ever prices on Apple's most popular Macs, including the M4 MacBook Air and brand new M5 MacBook Pro. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment,...
best early black friday deals

Best Black Friday Apple Deals Live Now - Save on AirPods, iPads, and Apple Watches

Saturday November 15, 2025 1:45 pm PST by
We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When ...
AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 2, AirPods Pro 3, and AirPods 4

Thursday November 13, 2025 11:35 am PST by
Apple today released new firmware designed for the AirPods Pro 3, the AirPods 4, and the prior-generation AirPods Pro 2. The AirPods Pro 3 firmware is 8B25, while the AirPods Pro 2 and AirPods 4 firmware is 8B21, all up from the prior 8A358 firmware released in October. There's no word on what's include in the updated firmware, but the AirPods Pro 2, AirPods 4 with ANC, and AirPods Pro 3...

Top Rated Comments

Z6128 Avatar
107 months ago
Ceramic White 42mm Apple Watch Series 3 and Apple TV 4k 64GB ordered through the Apple App at 3:02AM EST. If I can't order my damn phone until 10.27 I figured I might as well treat myself right? 9/22 delivery date on both watch and Apple TV :D
Score: 3 Votes (Like | Disagree)
44267547 Avatar
107 months ago
Series 3 will likely slip quickly. Good luck to those ordering.
Score: 2 Votes (Like | Disagree)
Nugget Avatar
107 months ago
Website still down for me, but iOS Store worked great. In and out, paid via Apple Pay. tv 4K and a SBSS with cellular. Both estimating Sep 22 delivery.
Score: 2 Votes (Like | Disagree)
Nilonym Avatar
107 months ago
MR did you guys just post this at 12:01 AM, or did you confirm the store was actually up?
Score: 2 Votes (Like | Disagree)
jclo Avatar
107 months ago
MR did you guys just post this at 12:01 AM, or did you confirm the store was actually up?
I personally confirmed with the Apple Store app. App generally comes up before the online store.
Score: 2 Votes (Like | Disagree)
mmomega Avatar
107 months ago
Done and Done.
2 - S3 Stainless. 1 - 38mm with Aubergine leather band and 1- 42mm
Completed that order and then went back for the aTV 4K.
Out of the country this time around so pre-order is at 9am instead of my usually 2 in the morning at home. This was a much better pre-order experience.
Score: 2 Votes (Like | Disagree)