Apple Watch Series 3 and Apple TV 4K Now Available for Pre-Order

Alongside the iPhone 8 and the iPhone 8 Plus, the Apple Watch Series 3 and the Apple TV 4K are now available for pre-order from Apple's online storefront and through the Apple Store app.

First wave launch countries for the Apple Watch Series 3 include Australia, Austria, Belgium, Canada, China, Denmark, Finland, France, Germany, Hong Kong, Ireland, Italy, Japan, Luxembourg, Netherlands, New Zealand, Norway, Portugal, Puerto Rico, Singapore, Spain, Sweden, Switzerland, Taiwan, the UK, the US and US Virgin Islands.

applewatchseries3
The LTE Apple Watch Series 3 models are only available for purchase in Australia, Canada, China, France, Germany, Japan, Puerto Rico, Switzerland, the UK and the US, as those are the only countries where Apple Watch cellular service is supported at this time.

The new Apple Watch Hermès models are available for pre-order in Australia, Canada, China, France, Germany, Japan, Switzerland, the UK and the US, while Apple Watch Nike+ pre-orders are being accepted in Australia, Austria, Belgium, Canada, China, Czech Republic, Denmark, Finland, France, Germany, Greece, Guam, Hong Kong, Hungary, India, Ireland, Italy, Japan, Kuwait, Luxembourg, Macau, Monaco, Netherlands, New Zealand, Norway, Poland, Portugal, Puerto Rico, Qatar, Russia, Saudi Arabia, Singapore, Spain, Sweden, Switzerland, Taiwan, Thailand, Turkey, UAE, the UK and the US.

Supplies of the Apple Watch Series 3 could potentially be limited, so customers interested in launch-day delivery should order as soon as possible. In addition to a new LTE option, the Apple Watch Series 3 features a faster processor, a new W2 wireless chip, and better battery life.

The earliest pre-orders placed today for the Apple Watch Series 3 LTE and non-LTE models and the Apple Watch Series 3 Hermès models will deliver on Friday, September 22, while Nike+ models will be available starting on October 5.

As for the new Apple TV 4K, which offers 4K HDR connectivity for the first time, Apple has not provided a specific list of countries where it will be available for pre-order so presumably it will be available in all countries where the fourth-generation Apple TV is sold. Apple TV 4K orders placed today will ship out on Friday, September 22.

appletv4k
Apple Watch Series 3 pricing starts at $329 for the non-LTE model and $399 for the LTE model, with prices going up based on case material, size, and band. Apple TV 4K pricing starts at $179 for the 32GB model.

Related Roundups: Apple Watch 11, Apple TV

Popular Stories

AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 2, AirPods Pro 3, and AirPods 4

Thursday November 13, 2025 11:35 am PST by
Apple today released new firmware designed for the AirPods Pro 3, the AirPods 4, and the prior-generation AirPods Pro 2. The AirPods Pro 3 firmware is 8B25, while the AirPods Pro 2 and AirPods 4 firmware is 8B21, all up from the prior 8A358 firmware released in October. There's no word on what's include in the updated firmware, but the AirPods Pro 2, AirPods 4 with ANC, and AirPods Pro 3...
CarPlay Pinned Messages

iOS 26.2 Adds New CarPlay Setting

Thursday November 13, 2025 6:48 am PST by
iOS 26 extended pinned conversations in the Messages app to CarPlay, for quick access to your most frequent chats. However, some drivers may prefer the classic view with a list of individual conversations only, and Apple now lets users choose. Apple released the second beta of iOS 26.2 this week, and it introduces a new CarPlay setting for turning off pinned conversations in the Messages...
iPhone Pocket Short

iPhone Pocket Now Available to Order, But Already Selling Out

Friday November 14, 2025 6:20 am PST by
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. iPhone Pocket is available to order on Apple's online store starting today, in the United States, France, China, Italy, Japan, Singapore, South Korea, and the United Kingdom. However, it is already completely sold out in the United...
tvOS 26 Profiles

tvOS 26.2 Adds a Useful New Feature to Your Apple TV

Friday November 14, 2025 10:02 am PST by
Starting with the upcoming tvOS 26.2 update, currently in beta, additional profiles created on the Apple TV no longer require their own Apple Account. In the Settings app on the Apple TV, under Profiles and Accounts, anyone can create a new profile by simply entering a name and indicating whether the profile is for a kid. The profile will be associated with the primary user's Apple Account,...
Tim Cook WWDC 2018

Report: Tim Cook to Step Down as Apple CEO 'as Soon as Next Year'

Saturday November 15, 2025 2:40 pm PST by
Apple is preparing for Tim Cook to step down as CEO of the company "as soon as next year," according to the Financial Times. The company's board of directors and senior executives "recently intensified preparations for Cook to hand over the reins," the report said. While the report said that Apple is unlikely to name a new CEO before its next earnings report in late January, it went on to ...
walmart new ornametns

Walmart Black Friday Deals Begin Today With Low Prices on Headphones, TVs, and More

Friday November 14, 2025 7:55 am PST by
Walmart's Black Friday sale has officially kicked off today, with an online shopping event that's also seeing some matching deals in retail locations. There are quite a few major discounts in this sale, including savings on headphones, TVs, and more. Note: MacRumors is an affiliate partner with Walmart. When you click a link and make a purchase, we may receive a small payment, which helps us...
apple silicon mac lineup 2024 feature purple m5

Apple's 2026 Mac Plans

Friday November 14, 2025 3:23 pm PST by
Most of Apple's Macs are slated to get M5 chips across 2026, and there's a possibility we'll even see the first M6 chips toward the end of the year. Updates are planned for everything from the MacBook Air to the Mac Studio. MacBook Air (Early 2026) The MacBook Air will be one of the first Macs to get a 2026 refresh, with an update planned for the first few months of the year. The MacBook...
iOS 26

iOS 26.2 Available Next Month With These 8 New Features

Tuesday November 11, 2025 9:48 am PST by
Apple released the first iOS 26.2 beta last week. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics in Apple Music, and more. In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date....
best early black friday deals

Best Black Friday Apple Deals Live Now - Save on AirPods, iPads, and Apple Watches

Saturday November 15, 2025 1:45 pm PST by
We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When ...
homepod mini thumb feature

New HomePod Mini, Apple TV, and AirTag Were Expected This Year — Where Are They?

Wednesday November 12, 2025 11:42 am PST by
While it was rumored that Apple planned to release new versions of the HomePod mini, Apple TV, and AirTag this year, it is no longer clear if that will still happen. Back in January, Bloomberg's Mark Gurman said Apple planned to release new HomePod mini and Apple TV models "toward the end of the year," while he at one point expected a new AirTag to launch "around the middle of 2025." Yet,...

Top Rated Comments

Z6128 Avatar
107 months ago
Ceramic White 42mm Apple Watch Series 3 and Apple TV 4k 64GB ordered through the Apple App at 3:02AM EST. If I can't order my damn phone until 10.27 I figured I might as well treat myself right? 9/22 delivery date on both watch and Apple TV :D
Score: 3 Votes (Like | Disagree)
44267547 Avatar
107 months ago
Series 3 will likely slip quickly. Good luck to those ordering.
Score: 2 Votes (Like | Disagree)
Nugget Avatar
107 months ago
Website still down for me, but iOS Store worked great. In and out, paid via Apple Pay. tv 4K and a SBSS with cellular. Both estimating Sep 22 delivery.
Score: 2 Votes (Like | Disagree)
Nilonym Avatar
107 months ago
MR did you guys just post this at 12:01 AM, or did you confirm the store was actually up?
Score: 2 Votes (Like | Disagree)
jclo Avatar
107 months ago
MR did you guys just post this at 12:01 AM, or did you confirm the store was actually up?
I personally confirmed with the Apple Store app. App generally comes up before the online store.
Score: 2 Votes (Like | Disagree)
mmomega Avatar
107 months ago
Done and Done.
2 - S3 Stainless. 1 - 38mm with Aubergine leather band and 1- 42mm
Completed that order and then went back for the aTV 4K.
Out of the country this time around so pre-order is at 9am instead of my usually 2 in the morning at home. This was a much better pre-order experience.
Score: 2 Votes (Like | Disagree)