Following its June quarter earnings results, which beat Wall Street expectations for both revenue and iPhone sales, Apple's stock opened at an all-time high of $159.52 today. Apple also opened with a market cap of nearly $830 billion, moving it closer to becoming a trillion dollar company.
Investors and analysts alike remain optimistic about the so-called iPhone 8 expected later this year. Drexel Hamilton analyst Brian White today said his Wall Street firm continues to believe Apple remains among the most underappreciated stocks in the world, and maintained his lofty $202 price target.
MacRumors obtained the latest research notes from several Apple analysts with updated AAPL price targets and ratings. MacRumors has also published a complete transcript of Apple's post-earnings conference call with CEO Tim Cook and CFO Luca Maestri.
AAPL is currently trading in the $156 to $157 range after falling back a few dollars since the opening bell, but it's still up over 4 percent.
Monday September 15, 2025 12:00 am PDT by Eric Slivka
Update 10:06 a.m.: iOS 26 is rolling out now, though it may take a bit for all users to see it, so keep checking!
Today's the day! Apple is about to release iOS 26, which will deliver the biggest redesign since iOS 7 and bring a range of new features and improvements to iPhones worldwide. It's Apple's biggest software update of the year, and Apple announced at last week's iPhone event that...
Monday September 15, 2025 10:56 am PDT by Juli Clover
In the iOS 26 release notes, Apple is warning iPhone users that installing the new software might have a temporary impact on battery life, which is normal.
A new support document explains that major iOS updates require background setup like indexing data and files for search, downloading new assets, and updating apps.
Further, Apple says that new features could require more resources,...
Sunday September 14, 2025 8:45 am PDT by Joe Rossignol
Apple's annual September event is now in the rearview mirror, with the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, iPhone Air, Apple Watch Series 11, Apple Watch Ultra 3, Apple Watch SE 3, and AirPods Pro 3 set to launch this Friday, September 19.
As always, there is more to come. In his Power On newsletter today, Bloomberg's Mark Gurman said Apple plans to release many products in the...
Monday September 15, 2025 10:50 am PDT by Juli Clover
Apple today released updated firmware for the AirPods Pro 2 and the AirPods 4, introducing support for the new AirPods features that are included in iOS 26, iPadOS 26, and macOS Tahoe.
The firmware has a build number of 8A356, and it replaces the current 7E93 firmware.
With Apple's new software updates, the AirPods Pro 2 and the AirPods 4 support better audio quality for phone calls and...
Friday September 12, 2025 7:58 am PDT by Tim Hardwick
Apple will launch its new iPhone 17 lineup and ultra-thin iPhone Air in stores on Friday, September 19, and the company has already shown off the new devices at its fall event, which ran with the the tagline "Awe dropping."
The iPhone 17 series brings a host of new features and enhancements. Here's a rundown of the biggest upgrades and changes:
iPhone 17
Display Changes
The iPhone...
Monday September 15, 2025 5:45 am PDT by Joe Rossignol
Following three months of beta testing, iOS 26 was released today, September 15. The update is compatible with the iPhone 11 series and newer, and it is available to install via the Settings app, under General → Software Update.
Below, we have highlighted eight new features included in iOS 26. Even more new features and changes are outlined in Apple's release notes for the update.
Some of ...
Sunday September 14, 2025 1:36 pm PDT by Joe Rossignol
T-Mobile President Jon Freier today shared real-world photos of Apple's boxes for the iPhone Air, iPhone 17 Pro, and iPhone 17 models, which launch on Friday.
Image Credit: Jon Freier
Apple has typically included iPhone box renders in its product environmental reports, but it did not do so for the latest models. However, Apple's iPhone Upgrade Program page does offer some images of the boxes, ...
In early 2007, my wife thought I was crazy when I invested one year of my modest annual salary in AAPL. “It’s too big of a risk”, “I can’t believe you invested such a large amount in a computer company”, and more. However, I had recently converted over to Apple (from PCs) about 9 months earlier and I saw what a difference Apple was in the personal computing world. And then there were rumors and the eventual announcement of the iPhone. I realized the true visionary Steve Jobs was and I really liked the direction Apple was headed. I truly believed it would be the best investment I would ever make in my life...and it was.
It’s been a great ride over the last 10 years. I’m still on-board with that original investment and I look forward to seeing where things go from here.
As an investor, thank you Apple. As a consumer, thank you Apple. You make some of the best products and services in the world.
Apple's current success is entirely due to Steve Jobs & Jonny Ive. Tim Cook has done **** all apart from stear the ship in the same direction.
You're making an anecdotal statement without backing it up with Facts. Here are some facts regarding Tim Cook and his overall achievements with in the last year:
The iPhone installed base has grown by 500M users.
The iPad installed base has grown by 175M users. Which is now up 15% in sales.
The Mac installed base has grown by 50M users.
Apple introduced Apple Watch, the company's first wearable product. Approximately 18M Apple Watches, a device positioned as an iPhone accessory, have been sold to date. Sales of Apple Watch were up over 50 percent in the June quarter 2017, and it's the number one selling smartwatch in the world by a very wide margin.
Apple is earning more than $6B per year of revenue through application sales via the App Store.
Apple successfully made the difficult jump from a paid music download model to streaming and is approaching 20M paying Apple Music subscribers.
Apple continues to push forward with Apple TV. The company is approaching 10M units sold since the device was updated in 2015.
Apple continues to develop key services including Apple Pay, Messages, and Maps.
By 2030 Chinese phones will have made huge gains in the market, I'd guess. Better to buy index funds for long-term growth rather than focusing on specific companies.
