After its first sports-related streams went live early last year, focusing on soccer and hockey, Facebook this week has made inroads into two new categories that will bring fans of eSports and baseball both live and on-demand content (via The Wall Street Journal).

Facebook already had deals with five eSports teams who published live and on-demand videos to the platform, but this week the company made a bigger deal with ESL, originally known as the Electronic Sports League, an organizer of eSports competitions. For those unfamiliar, eSports coverage follows players throughout a variety of competitive-focused video games, most popularly including titles like StarCraft II, Counter-Strike, League of Legends, and Overwatch, among others.

ESL facebook
In a blog post announcing the deal, ESL confirmed that fans will be able to watch all IEM and ESL One events in up to six different languages, and a few national championship and online leagues, on ESL Facebook pages. The partnership is also bringing an exclusive new weekly show to Facebook that will allow viewers to comment and interact with the video stream while "highlighting up and coming players."

In total there will be 30 hours of weekly ESEA Rank S streams, a weekly half hour show hosted by Mark “Boq” Wilson, and more coming down the line. The broadcasts will start in June with the Counter-Strike-focused Rank S matches, and eventually grow to include videos of player interviews, competition commentary, and more all streamed on Facebook.

Currently, the most popular destinations for ESL-backed matches are Twitch and YouTube. Notably, the deal with Facebook is said to not interfere with ESL posting and streaming on other platforms simultaneously. Still, Facebook is said to be looking to build an "ecosystem" of game streams that convince gamers to tune into the social network over its live streaming rivals.

Facebook Inc. is paying professional videogame teams and others in the esports industry to post videos on the social network, part of a shift in strategy to deliver more-premium programming to the company’s nearly two billion monthly users.

Under the deals signed with Facebook, esports partners must produce a minimum number of hours of video for the social network, and in most cases the partners are allowed to simultaneously publish to rival platforms such as Amazon.com Inc.’s Twitch. Financial terms weren’t disclosed.

In addition, Facebook and Major League Baseball have announced a deal of their own that will bring 20 live-streamed Friday night MLB games to Facebook during the 2017 season, located on MLB's Facebook page. The games will be free for any United States-based Facebook user, and the first game will broadcast tonight, May 19, with the Colorado Rockies and Cincinnati Reds facing off.

Facebook has long been pushing into video content, from setting the groundwork by testing autoplay videos with sound in its mobile app, to most recently gearing up to debut original TV shows directly within the social network. Over time, Facebook's move to more "premium" video content is said to gradually gain precedence over live and recorded video from users.

People scrolling through Facebook’s news feed are more likely to watch polished videos with audio turned on, making them potentially lucrative vehicles for ads, analysts say. Such content increasingly will appear in news feeds over off-the-cuff live videos from users, as Facebook wants to be seen as a hub for long-form video.

Streaming and on-demand video is becoming an area of interest for other social networks besides Facebook, with Snapchat recently being rumored to launch a collection of 3-5 minute TV shows within its mobile app. Twitter has been the home of sports, news, and entertainment video streams for a while now, and most recently revealed plans to launch a full, always-on network of news shows in partnership with Bloomberg.

Top Rated Comments

ArtOfWarfare Avatar
109 months ago
Eh. I'll probably stick with Twitch.
Score: 2 Votes (Like | Disagree)

Popular Stories

Tim Cook Rainbow

Apple Event in October? Here's What to Expect

Monday September 29, 2025 9:31 am PDT by
Apple's annual iPhone event is in the rearview mirror, but rumors suggest the company plans to release a handful of additional products before the year ends. Will there be another Apple event this October? We discuss the possibility below. Apple in October Apple's most recent October events were in 2021 and 2023. In 2022 and 2024, Apple did not host an October event. Instead, it...
Home Hub Command Center with Dome Base Feature

Apple Working on All-New Operating System

Thursday September 25, 2025 1:11 pm PDT by
Apple is developing an all-new operating system codenamed "Charismatic," according to Bloomberg's Mark Gurman. Apple smart home hub concept based on rumors This is likely Apple's long-rumored "homeOS" operating system. In a report last month, Gurman said both Apple's rumored smart home hub in 2026 and tabletop robot in 2027 will run the new operating system. He said the software platform ...
Apple MacBook Pro M4 hero

New MacBook Pro Nears Mass Production, But Four Bigger Upgrades Expected Next Year

Sunday September 28, 2025 2:08 pm PDT by
Apple's next MacBook Pro models will enter mass production soon, according to the latest information shared by Bloomberg's Mark Gurman. In his Power On newsletter today, Gurman said he continues to believe the new MacBook Pro models will be released at some point between late 2025 and the first quarter of 2026, meaning they should be available to order by March at the latest. Apple often...
iOS 26

Apple Continues to Prepare iOS 26.0.1 With Multiple Bug Fixes Expected

Sunday September 28, 2025 1:30 pm PDT by
Apple is preparing to release iOS 26.0.1, according to a private account on X with a proven track record of sharing information about future iOS versions. The account initially said iOS 26.0.1 would have a build number of 23A350, but they now expect the update to have a build number of 23A355. This suggests that the software update will include more bug fixes or changes than initially...
iOS 26

Apple Releases iOS 26.0.1 With Fixes for Wi-Fi, Cellular, and Camera Issues on iPhone 17 Models

Monday September 29, 2025 10:12 am PDT by
Apple today released iOS 26.0.1 and iPadOS 26.0.1, the first updates to the iOS 26 and iPadOS 26 operating systems that came out earlier this week. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. According to Apple's release notes for the update, iOS 26.0.1 addresses a bug that could cause aberrations in...
maxresdefault

New iPad Pro With M5 Chip Leaked in Unboxing Video

Tuesday September 30, 2025 8:39 am PDT by
An apparent unboxing video for an unannounced iPad Pro with the M5 chip was uploaded to YouTube today by Russian channel Wylsacom. The same YouTube account leaked the 14-inch MacBook Pro with the M4 chip before it was announced by Apple last year, so this is likely a legitimate leak. Based on the box shown in the video, this appears to be a 13-inch iPad Pro with an M5 chip, 256GB of...
LG UltraFine 6K Display TB5

LG UltraFine 6K (32U990A) TB5 Display: Pre-Orders Open September 30

Monday September 29, 2025 6:21 am PDT by
Pre-orders for LG's new UltraFine evo 6K display (model 32U990A) with Thunderbolt 5 support will begin on September 30, according to a major U.S. retailer listing. LG first revealed the 32-inch display at CES 2025 in January, teasing its status as the first monitor to support Thunderbolt 5. At the time, LG only provided high-level specs, but left pricing, availability, and full technical...
Foldable iPhone 2023 Feature Iridescent 1

Samsung Confirms Plan to Make Foldable Displays for Major American Company

Monday September 29, 2025 6:54 am PDT by
Samsung Display president Lee Cheong has confirmed plans to make foldable smartphone displays for a major American company, which is widely believed to be Apple. As reported in Chosun Biz, Cheong last week told journalists in Seoul that the company is accelerating preparations for mass production of OLED displays designed for foldable smartphones to be supplied to a "North American client."...
ipad mini 7 feature blue

iPad Mini 8 Rumors: Everything We Know So Far

Monday September 29, 2025 8:55 am PDT by
Apple's eighth-generation iPad mini is likely to arrive next year, so here's what to expect. The current iPad mini came out in 2024, with the main upgrade over the previous version being the A17 Pro chip and Apple Intelligence support. The previous generation introduced a complete redesign and the A15 Bionic chip. In August, Apple mistakenly shared code that revealed key information about ...
iOS 26 Battery Glass Feature

iPhone 16 Pro Max 80% Charge Limit: One Year Later, Was It Worth It?

Wednesday September 24, 2025 3:58 pm PDT by
With the iPhone 15 series, I did an experiment and kept my iPhone's Charge Limit set at 80 percent for an entire year. It provided an interesting look at the impact of charge limits on battery longevity, so I decided to repeat it for the iPhone 16 line. Since September 2024, my iPhone 16 Pro Max has been limited to an 80 percent charge, with no cheating. As of today, my battery's maximum...