Apple today has rebranded iTunes Podcasts to be called "Apple Podcasts," and updated its marketing website for podcasters to learn how the new branding can help promote their shows. Apple Podcasts promo materials now include a new "Listen on Apple Podcasts" badge, while most of the pre-existing graphics standards and podcast identity guidelines remain unchanged.

The rebranding also stretches to the company's Twitter account, where iTunes Podcasts has now turned into @ApplePodcasts so users can get up-to-date recommendations on the newest and best podcasts right from their Twitter feed. The functionality and look of the official Podcasts iOS app appears to have remained the same for now.

apple podcasts

The new name falls in line with Apple's recent decision to place the company's name in front of the service or product in question -- like Apple Music and Apple Pencil -- and further distances itself from iTunes. During the Code Media Conference this past February, Eddy Cue admitted that Podcasts are seeing a "huge resurgence," and that Apple will "absolutely" do more with the medium in the future.

Today's rebranding could be the first step in that direction for the company.

Tag: Apple Podcasts

Top Rated Comments

Sirious Avatar
Sirious
113 months ago
I'm waiting for the day iTunes on the Mac is renamed to "Music". I believe that day is coming too.

https://forums.macrumors.com/threads/itunes-rebrand-as-music-imminent.1896776/
Score: 9 Votes (Like | Disagree)
M.PaulCezanne Avatar
M.PaulCezanne
113 months ago
Could this be the first sign of the long awaited and much desired death of iTunes?????

:D
Score: 7 Votes (Like | Disagree)
BB8 Avatar
BB8
113 months ago
Could this be the first sign of the long awaited and much desired death of iTunes?????

:D
One can only hope.
Score: 6 Votes (Like | Disagree)
Mad Mac Maniac Avatar
Mad Mac Maniac
113 months ago
I'm waiting for the day iTunes on the Mac is renamed to "Music". I believe that day is coming too.

https://forums.macrumors.com/threads/itunes-rebrand-as-music-imminent.1896776/
Perhaps. But it would be breaking it up into several parts with only one of them being called "music".
[doublepost=1492096330][/doublepost]
What's next.. the "Apple iPhone"
It kind of already is the Apple iPhone... it would have to become the "Apple Phone"
Score: 6 Votes (Like | Disagree)
69650 Avatar
69650
113 months ago
"Apple Phone Plus" and "Apple Pad Pro" doesn't exactly roll of the tongue.
Score: 3 Votes (Like | Disagree)
macduke Avatar
macduke
113 months ago
This sounds like they're finally breaking up iTunes at WWDC. My prediction for new apps on the Mac: Apple Music, Apple Podcasts, Apple TV (maybe like the TV app on iOS, and has all your "iTunes" movies and shows as well?), and something new for iTunes U. I almost put Apple U, but that seems a little weird. So perhaps a new branding. As for managing iOS devices, they'll probably include a utility for Macs and PCs for the users who still do that—which I imagine is a small but vocal minority.
Score: 3 Votes (Like | Disagree)
Read All Comments

Popular Stories

iOS 26

When Will Apple Release iOS 26.2?

Monday December 1, 2025 4:37 pm PST by
We're getting closer to the launch of the final major iOS update of the year, with Apple set to release iOS 26.2 in December. We've had three betas so far and are expecting a fourth beta or a release candidate this week, so a launch could follow as soon as next week. Past Launch Dates Apple's past iOS x.2 updates from the last few years have all happened right around the middle of the...
Read Full Article • 24 comments
maxresdefault

iPhone Fold: Launch, Pricing, and What to Expect From Apple's Foldable

Monday December 1, 2025 3:00 am PST by
Apple is expected to launch a new foldable iPhone next year, based on multiple rumors and credible sources. The long-awaited device has been rumored for years now, but signs increasingly suggest that 2026 could indeed be the year that Apple releases its first foldable device. Subscribe to the MacRumors YouTube channel for more videos. Below, we've collated an updated set of key details that ...
Read Full Article • 49 comments
Sad Siri Feature

Apple AI Chief John Giannandrea Retiring After Siri Delays

Monday December 1, 2025 2:16 pm PST by
Apple AI chief John Giannandrea is stepping down from his position and retiring in spring 2026, Apple announced today. Giannandrea will serve as an advisor between now and 2026, with former Microsoft AI researcher Amar Subramanya set to take over as vice president of AI. Subramanya will report to Apple engineering chief Craig Federighi, and will lead Apple Foundation Models, ML research, and ...
Read Full Article • 97 comments
Netflix Smaller 4

Netflix Kills Casting From Its Mobile App to Most Modern TVs

Monday December 1, 2025 4:36 am PST by
Netflix has quietly removed the ability to cast content from its mobile apps to most modern TVs and streaming devices, including newer Chromecast models and the Google TV Streamer. The change was first spotted by users on Reddit and confirmed in an updated Netflix support page (via Android Authority), which now states that the streaming service no longer supports casting from mobile devices...
Read Full Article • 107 comments
Cyber Week Deals 2025

Best Cyber Week Apple Deals Include Big Discounts on AirPods, Apple Watch, and More

Sunday November 30, 2025 7:33 am PST by
Cyber Week is here, and you can find popular Apple products like AirPods, iPad, Apple Watch, and more at all-time low prices. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. Specifically,...
Read Full Article • 13 comments
Touchscreen MacBook Feature

Here Are the Four MacBooks Apple Is Expected to Launch Next Year

Monday December 1, 2025 5:00 am PST by
2026 could be a bumper year for Apple's Mac lineup, with the company expected to announce as many as four separate MacBook launches. Rumors suggest Apple will court both ends of the consumer spectrum, with more affordable options for students and feature-rich premium lines for users that seek the highest specifications from a laptop. Below is a breakdown of what we're expecting over the next ...
Read Full Article • 51 comments
ios 18 to ios 26 upgrade

Apple Pushes iPhone Users Still on iOS 18 to Upgrade to iOS 26

Tuesday December 2, 2025 11:09 am PST by
Apple is encouraging iPhone users who are still running iOS 18 to upgrade to iOS 26 by making the iOS 26 software upgrade option more prominent. Since iOS 26 launched in September, it has been displayed as an optional upgrade at the bottom of the Software Update interface in the Settings app. iOS 18 has been the default operating system option, and users running iOS 18 have seen iOS 18...
Read Full Article • 205 comments
studio display purple february

M5 iPad Pro Could Hint at New Studio Display Feature

Sunday November 30, 2025 10:30 am PST by
The updated specs of the M5 iPad Pro may point toward a major new feature for Apple's next-generation Studio Display expected in early 2026. Apple's latest iPad Pro debuted last month and contains one display-related change that stands out: it can now drive external monitors at up to 120Hz with Adaptive Sync. The feature should deliver lower latency, smoother motion, and fewer visual...
Read Full Article • 48 comments
iPhone Pocket Short

iPhone Pocket is Now Completely Sold Out Worldwide

Tuesday November 25, 2025 7:16 am PST by
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. However, it is now completely sold out in all countries where it was released. iPhone Pocket became available to order on Apple's online store starting Friday, November 14, in the United States, France, China, Italy, Japan, Singapore, ...
Read Full Article • 138 comments
iphone 17 cyber

iPhone 17 Demand Is Breaking Apple's Sales Records

Tuesday December 2, 2025 9:44 am PST by
Apple's iPhone 17 lineup is selling well enough that Apple is on track to ship more than 247.4 million total iPhones in 2025, according to a new report from IDC. Total 2025 shipments are forecast to grow 6.1 percent year over year due to iPhone 17 demand and increased sales in China, a major market for Apple. Overall worldwide smartphone shipments across Android and iOS are forecast to...
Read Full Article • 123 comments