Previously, users of Maps could get a ride cost estimate and start the process of hailing a ride, but would eventually be kicked into the Uber app proper for confirmation and payment.
Now however, users can book and pay for an Uber directly within Google Maps, without having to have the official Uber app installed on their device, thanks to a redesigned "ride services" section.
Google announced the update on Thursday in a blog post, explaining that Maps users need only to sign in to their existing Uber account (or create one) in order to book an Uber ride, track the driver on the map, and connect with the driver, all from within the Maps app.
Users are also able to take a look at information about their destination while en route, with menus, hours, and other details available in-app. Though listed in the ride services section, Lyft currently doesn't appear to support the same booking process as yet. The Maps update is currently being rolled out globally and should appear on user's phones any time now.
Google Maps is a free download for iPhone and iPad available on the App Store. [Direct Link]