Skippable Ads Coming to Instagram Stories

Wednesday January 11, 2017 6:55 AM PST by Joe Rossignol
Instagram today announced that more than 150 million people now use its Snapchat-like Stories feature on a daily basis, and now the company is looking to monetize that user base with the introduction of full-screen ads.

instagram-stories-ads
Just like Snapchat, Instagram will sometimes add a 5-second photo or 15-second video ad in between stories when a user watches more than one in a row. The video ads in particular are set to autoplay with audio. The good news: each ad can be skipped by swiping on it, according to TechCrunch.

Instagram said it will begin testing the ads over the coming weeks with over 30 global brands, such as Airbnb, Capital One, Buick, Nike, Netflix, and Qantas. In the future, the company said the ads may be tappable, enabling users to proceed to an advertiser's website to purchase a product or learn more information.

Instagram Stories enables users to share personalized photos and videos with their followers that disappear after 24 hours.

Tag: Instagram
19 comments


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asleep
28 months ago
Wrong model to keep me as a user,

Nothing worse than popup, intrusive ads.
Rating: 8 Votes
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LordQ
28 months ago
What did you expect from a Facebook company? Internet cancer, that's what that company is.
Rating: 6 Votes
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OneBagTravel
28 months ago

Instagram is too popular at this point to deter any users away

I don't browse Stories but if they implement this into the standard picture upload and browsing feature,I could see myself dropping it.
Rating: 5 Votes
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Fall Under Cerulean Kites
28 months ago
First step, skippable ads.
Next step, unskippable ads.
But guess what? We all get precisely what we’re paying for.
Rating: 4 Votes
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TMRJIJ
28 months ago
The world of ADs is coming sooner than you think.
If they offer a 'Remove ADs' in-app purchase option, I'm straight up deleting this app.
Rating: 3 Votes
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Xavier
28 months ago
Instagram is becoming a place for ads. I am loosing interest quickly.
Rating: 3 Votes
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2457282
28 months ago
Facebook is making Instagram into Facebook. And Snap is not too far behind. I gave up on Facebook a couple of years ago and just never got into Snap. I use instagram a little, but not sure for how long. The over-sharing culture that pretends that our lives are fantastic and perfect, is just a little beyond me. My life is not perfect and I cannot post every five minutes. I just like to post here where it is specific to a technology that I can geek out on.
Rating: 2 Votes
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69Mustang
28 months ago

The world of ADs is coming sooner than you think.
If they offer a 'Remove ADs' in-app purchase option, I'm straight up deleting this app.

The sad thing is the companies don't care if you leave. They've learned that the vast, vast, vast majority of people are more than willing to accept ads if it means no financial outlay. It's the same with IAP. People are more than willing to be nickle and dimed to infinity. Spend $5-10 outright? Ha! "It's only worth 2.99"
/charges $2.99
"3 bucks for that? They should give us a trial"
/changes game to freemium
--> spends $65 on IAP over the next 3 months :rolleyes:

We are our own worst enemy
Rating: 2 Votes
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Glassed Silver
28 months ago
Full-screen AND audio AND auto-play.

But there's App Store guidelines for much pettier things...

Glassed Silver:ios
Rating: 2 Votes
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Pakaku
28 months ago
I'd love to see some numbers on users abandoning the app.
Rating: 2 Votes
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