Fitbit Acquires European Luxury Smartwatch Maker Vector Watch

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Fitbit has made another acquisition in the wearables market, this time buying out European luxury smartwatch maker Vector Watch for an undisclosed price.

Vector Watch only launched in March of last year offering a range of 12 smartwatch models in various fashion-conscious styles. Key features in its line-up include basic activity tracking, phone notifications, and 30-day battery life, with some third-party apps built into the interface. The London-based company announced the buyout in a statement on its website.

vector-watch

Today, we are happy to announce that the Vector Watch team and our software platform are joining Fitbit, the leader in the connected health and fitness market! We believe this is an important milestone as a moment when we will start building other new and amazing products, features and experiences, incorporating our unique technology and knowhow with Fitbit's experience and global community.

Vector said its integration with Fitbit would have no impact on existing customers, whose smartwatches would continue to function as usual, while technical support and warranties would be unaffected. However, new product features (software and hardware) would not be added.

The buyout comes just one month after Fitbit acquired U.S.-based Pebble for a reported $40 million, signaling the company's intention to continue to invest in software development, despite falling shares and a gloomy outlook for the overall wearables market.

Global shipments in the last quarter fell by more than half compared to last year, according to recent figures by IDC. Despite the numbers, Fitbit remains the market leader with 23 percent share, up from 21.4 percent a year ago, on the strength of its new Charge 2 fitness tracker. The Apple Watch is still the world's best-selling smartwatch, but basic wearables account for 85 percent of the market, putting Apple in fourth place overall with 4.9 percent share and 1.1 million devices shipped in the last quarter.

Tag: Fitbit

Top Rated Comments

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48 months ago
I am a big Fitbit fan, but there is definitely some room for improvement in their current product line. With this acquisition and the Pebble one, I hope their trackers improve and give the Apple Watch some serious competition.
Score: 2 Votes (Like | Disagree)
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48 months ago
Not heard of Vector before, minus several geek points to me.
That said, that particular watch is nice looking. Am very interested to see what this marriage comes up with.
Score: 2 Votes (Like | Disagree)
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48 months ago

I had it, returned it. It looks great but the screen was too dim, pixelated and worst, very little ecosystem support, barely any useful apps. So it was overpriced for its little utility.

I got one as a Christmas present and I absolutely love it. The sell for under $200 currently. I wish the Apple Watch did not look like an oversized calculator. The Vector is very elegant and although you cannot really interact with the notifications (just view them) it works really well. Essentially, anything that is displayed on the notification center on your iPhone is also displayed on the watch (e.g, Kuna, Maps, SMS, Calendar, Mail, etc). A big plus is battery life which is truly amazing. My first out of the box charge lasted about 28 days.

Score: 1 Votes (Like | Disagree)

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