In celebration of the 2017 Chinese New Year, designated Year of the Rooster, Apple has launched a new section on its website in China, Hong Kong, Taiwan, and Singapore highlighting five young Chinese artists that have created contemporary versions of traditional "Nianhua" folk art. The first day of the Chinese New Year is January 28, 2017.
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The artists include Victo Ngai, Eszter Chen, Zhou Fan, Ye Hongxing, and Jiang Shan. Apple has given some background information on each piece of art created for the Chinese New Year celebrations, which were all created using a range of its products, including the MacBook Pro, iPad Pro, Apple Pencil, and iMac.
Software programs used to make the art include Procreate for iPad, and Adobe Photoshop and Adobe Illustrator for Mac. On its website, Apple has wallpaper download links for each piece of art, as well as the date and location where each artist's work will be showcased at an Apple retail store in China.
Earlier this week, accessory maker Mophie also announced a product of its own that has a theme surrounding the Year of the Rooster. Available on Apple.com, users can purchase a version of Mophie's Powerstation Plus XL mobile battery with all-new artwork designed by Chinese street artist Hua Tunan. The XL universal battery offers 12,000 mAh of charge to both iOS and micro USB devices.
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Apple has offered exclusive wallpapers to users in the past, last March encouraging fans to use its Renew program with a set of pro-environment backgrounds. For the Chinese New Year images, users can choose to download each piece of art in sizes for the Mac, iPhone, and iPad.
Earlier this week, Apple announced a Chinese New Year sale where users had the chance to get a free pair of red Beats Solo3 Wireless On-Ear Headphones when they purchased a select Mac or iPhone. The sale is now over, but began at 8:00 AM local time on January 6 in China, Hong Kong, Singapore, and Taiwan. The company also launched a New Year's gift guide with products themed around the celebrations.
Top Rated Comments
Interesting. I don't recall Apple releasing Christmas, Hanukkah or American New Year wall papers. Is there a reason Tim is sucking up this hard to the Chinese, or is that just the thing to do these days?
Oh please, stop being so sensitive. Apple has done many promotions for other markets for years. Look at Japan's new year surprise box promotion, America's Black Friday sale, etc.It'd be nice if the US site had them too.
The links are in the article for the wallpapers. What difference does it make if it's on the US site?Interesting. I don't recall Apple releasing Christmas, Hanukkah or American New Year wall papers. Is there a reason Tim is sucking up this hard to the Chinese, or is that just the thing to do these days?
... did you just compare this to Black Friday, the universal day for all retailers in the US to clear out old stock while padding their numbers for the busy holiday season, like Apple was doing us some kind of favor giving out gift cards with old tech while other retailers were offering direct discounts worth twice as much?Yeah, ok
Very cool though. I like Jian Shan's Fortune Flows the best.