Nike Shares Funny Apple Watch Nike+ Video Series Starring Kevin Hart

Nike today shared a series of humorous new Apple Watch Nike+ videos which star comedian Kevin Hart as "The Man Who Kept Running." Hart is positioned as a Nike+ Apple Watch owner who was so taken with the device that he couldn't stop running.

In the first video, Kevin Hart is shown unboxing the new Apple Watch Nike+ in October, followed by a message that says he disappeared the next day. "Months later, a film crew found him in the desert 700 miles from home," reads the text in the video.


Hart, now sporting long hair and a beard, is pictured running through the desert and he explains why he can't stop.

I've been living out here for months. But my spirit has been out here forever. See, running used to be hard for me, but things changed when I woke up and heard this little voice in my head. It was the same question every day. "Are we running today?" Every day. You know what I started to do? I started answering that question. Yes! Yes! So now I run. I run.

Subsequent videos show Hart talking to rocks, planning his trip, sharing his New Year's Resolutions, battling the weather, and competing with his friends using the Apple Watch's motivational features.


All seven Nike+ Apple Watch Videos can be viewed on Nike's YouTube Channel. Apple has done its own series of videos highlighting the Apple Watch, featuring it in short 15 second clips that show off its fitness capabilities.

The Apple Watch Nike+ is a Nike-branded version of the Apple Watch Series 2 with an aluminum casing and a special perforated band. It includes exclusive Nike watch faces and it works with the Nike+ Run Club app, designed to motivate users to run each day.

Related Roundup: Apple Watch 11
Buyer's Guide: Apple Watch (Buy Now)

Popular Stories

iphone 17 models

No iPhone 18 Launch This Year, Reports Suggest

Thursday January 1, 2026 8:43 am PST by
Apple is not expected to release a standard iPhone 18 model this year, according to a growing number of reports that suggest the company is planning a significant change to its long-standing annual iPhone launch cycle. Despite the immense success of the iPhone 17 in 2025, the iPhone 18 is not expected to arrive until the spring of 2027, leaving the iPhone 17 in the lineup as the latest...
duolingo ad live activity

Duolingo Used iPhone's Dynamic Island to Display Ads, Violating Apple Design Guidelines

Friday January 2, 2026 1:36 pm PST by
Language learning app Duolingo has apparently been using the iPhone's Live Activity feature to display ads on the Lock Screen and the Dynamic Island, which violates Apple's design guidelines. According to multiple reports on Reddit, the Duolingo app has been displaying an ad for a "Super offer," which is Duolingo's paid subscription option. Apple's guidelines for Live Activity state that...
Low Cost A18 Pro MacBook Feature Pink

Apple's 2026 Low-Cost A18 Pro MacBook: What We Know So Far

Friday January 2, 2026 4:33 pm PST by
Apple is planning to release a low-cost MacBook in 2026, which will apparently compete with more affordable Chromebooks and Windows PCs. Apple's most affordable Mac right now is the $999 MacBook Air, and the upcoming low-cost MacBook is expected to be cheaper. Here's what we know about the low-cost MacBook so far. Size Rumors suggest the low-cost MacBook will have a display that's around 13 ...
govee floor lamp

CES 2026: Govee Announces New Matter-Connected Ceiling and Floor Lights

Sunday January 4, 2026 5:00 am PST by
Govee today introduced three new HomeKit-compatible lighting products, including the Govee Floor Lamp 3, the Govee Ceiling Light Ultra, and the Govee Sky Ceiling Light. The Govee Floor Lamp 3 is the successor to the Floor Lamp 2, and it offers Matter integration with the option to connect to HomeKit. The Floor Lamp 3 offers an upgraded LuminBlend+ lighting system that can reproduce 281...
airpods pro 3 glitter

AirPods New Year's Deals Include Up to $99 Off AirPods Max, AirPods Pro 3, and AirPods 4

Sunday January 4, 2026 8:04 am PST by
Now that the calendar has flipped over into January, steep discounts on popular Apple products have become more rare after the holidays. However, if you didn't get a new pair of AirPods recently and are looking for a model on sale, Amazon does have a few solid second-best prices this week. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a...
samsung crease less foldable display ces 2026%402x

Foldable iPhone's Crease-Free Display Tech Spotted at CES 2026

Tuesday January 6, 2026 3:04 am PST by
CES 2026 has just provided a first glimpse of the folding display technology that Apple is expected to use in its upcoming foldable iPhone. At the event, Samsung Display briefly showcased its new crease-less foldable OLED panel beside a Galaxy Z Fold 7, and according to SamMobile, which saw the test booth before it was abruptly removed, the new panel "has no crease at all" in comparison. The ...
Belkin 25W Battery magnetic

CES 2026: Belkin Announces Magnetic Ring Power Bank, Modular Dock, and More

Sunday January 4, 2026 3:02 pm PST by
Belkin today announced a range of new charging and connectivity accessories at CES 2026, expanding its portfolio of products aimed at Apple device users. UltraCharge Pro Power Bank 10K with Magnetic Ring The lineup includes new Qi2 and Qi2.2 wireless chargers, magnetic power banks, a high-capacity laptop battery, and USB-C productivity accessories, with an emphasis on higher charging...
AirPods Pro 3 Year of the Horse Feature

Apple Launches Year of the Horse AirPods Pro 3 for Lunar New Year

Monday January 5, 2026 11:28 am PST by
Apple has designed a limited edition version of the AirPods Pro 3 to celebrate Lunar New Year, and customers in select countries can purchase them starting today. The Year of the Horse Special Edition AirPods Pro 3 feature a unique horse emoji character that's otherwise unavailable. Customers in China, Hong Kong, Taiwan, Malaysia, and Singapore are able to buy the AirPods, and they'll be...

Top Rated Comments

Corrado Avatar
118 months ago
I like that the ad shows the mental illness most people who enjoy running have.
Score: 27 Votes (Like | Disagree)
Brookzy Avatar
118 months ago
How did he charge it?! :D
Score: 13 Votes (Like | Disagree)
DogHouseDub Avatar
118 months ago
found 700 miles from home. Got lost when watch couldn't give him directions home because he didn't have his phone with him. Then it died a few hours later and he was left to wander the desert.
Score: 11 Votes (Like | Disagree)
japanime Avatar
118 months ago
Honestly, the Apple Watch (or other "wearables") can be game-changers in terms of fitness (and other things).
Definitely!

I've been using Nike+ since it was launched 10 years ago. I was in my early 40s and out of shape, and Nike+ motivated me to get moving again. Since then, I've logged 25,000 Nike+ miles and am in the best shape — both physically and mentally — of my adult life.

If you're on the fence about Nike+ or buying an Apple Watch for its fitness features, just do it!
Score: 8 Votes (Like | Disagree)
FlyBry Avatar
118 months ago
Ironic thing is... Running is not a good exercise for your body.
Really? Says what knowledgable Doctor?
I run with a group that has two orthopedic surgeons as members. And no, we don't ask for free advice while on a run.
Score: 8 Votes (Like | Disagree)
jayducharme Avatar
118 months ago
These are some of the best commercials Apple has released lately. They make the watch look really good, even though they're showing just one thing it can do.
Score: 6 Votes (Like | Disagree)