Apple today announced an upcoming one-day sale in celebration of Chinese New Year, where the company will provide free Beats Solo3 Wireless On-Ear Headphones in red to all customers who purchase a select Mac or iPhone in various countries around the world.
The sale will kick off on January 6 at 8:00 a.m. local time and will be available in China, Hong Kong, Singapore, and Taiwan. A Chinese New Year announcement is available in Malaysia, but the country is not included in the free headphone offer.
To get the free Beats headphones, customers in eligible countries will need to purchase an iMac, MacBook, MacBook Pro, MacBook Air, or Mac Pro, but the late 2016 MacBook Pro with a Touch Bar is excluded from the sale. Eligible iPhones include the iPhone 7, iPhone 7 Plus, iPhone 6s, and iPhone 6s Plus.
Monday January 26, 2026 1:55 pm PST by Joe Rossignol
Apple today introduced its first two physical products of 2026: a second-generation AirTag and the Black Unity Connection Braided Solo Loop for the Apple Watch.
Read our coverage of each announcement to learn more:Apple Unveils New AirTag With Longer Range, Louder Speaker, and More
Apple Introduces New Black Unity Apple Watch BandBoth the new AirTag and the Black Unity Connection Braided...
Thursday January 29, 2026 10:07 am PST by Joe Rossignol
Apple today confirmed to Reuters that it has acquired Q.ai, an Israeli startup that is working on artificial intelligence technology for audio.
Apple paid close to $2 billion for Q.ai, according to sources cited by the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone and audio brand Beats in 2014.
Q.ai has...
Monday January 26, 2026 3:56 pm PST by Juli Clover
Alongside iOS 26.2.1, Apple today released an updated version of iOS 12 for devices that are still running that operating system update, eight years after the software was first released.
iOS 12.5.8 is available for the iPhone 5s and the iPhone 6, meaning Apple is continuing to support these devices for 13 and 12 years after launch, respectively. The iPhone 5s came out in September 2013,...
Tuesday January 27, 2026 2:39 pm PST by Joe Rossignol
Update: Apple Creator Studio is now available.
Apple Creator Studio launches this Wednesday, January 28. The all-in-one subscription provides access to the Final Cut Pro, Logic Pro, Pixelmator Pro, Motion, Compressor, and MainStage apps, with U.S. pricing set at $12.99 per month or $129 per year.
A subscription to Apple Creator Studio also unlocks "intelligent features" and "premium...
Thursday January 29, 2026 2:40 pm PST by Joe Rossignol
On an earnings call with equity analysts today, Apple CEO Tim Cook responded to fast-rising RAM and SSD storage chip prices in the supply chain.
Cook said that rising memory chip prices had a "minimal impact" on Apple's gross margin in the fourth quarter of the 2025 calendar year, but he does expect a "bit more of an impact" on the company's gross margin in the current quarter.
Cook added ...
Seems weird to me that they only do this for these select Asian countries. What about America their home turf? Nothing special at all? - We did just celebrate Christmas and our own new year.
I'm not from asia, not that it matters. Allready have beats bluetooth headphones. Never gonna buy it again. Laggy bluetooth, bad quality, glued ear puffs that goes apart after 1.5 year of gentle usage, and sound isnt all that good. Only thing above normal on those headphones are price. And, currently no macs are tempting either since they are all massively overpriced and outdated,... so time for apple to make some better products than start making discounts if they want to grow their market share. Even my iphone 7 upgrade from 6s was a pointless investment, IMO
Seems weird to me that they only do this for these select Asian countries. What about America their home turf? Nothing special at all? - We did just celebrate Christmas and our own new year.
It's clearly a strategic move to bolster iPhone presence in Asia, where Apple has faced tougher competition.
Apple already strongly dominates profits and has a healthy chunk of marketshare in North America.
