Apple Shares New Ads Promoting Apple Watch Series 2 as a Holiday Gift [Update]
Apple today uploaded two new Apple Watch Series 2 ads to its YouTube channel in the United Kingdom, promoting the fitness capabilities of the device and recommending it as a Christmas gift.
Both ads come in at 15 seconds in length and are holiday themed. "Go Play," the first ad, features an Apple Watch Sport model being unboxed and then used during a night time game of football. The ad is accompanied by text that says "Apple Watch offers the perfect assist for a healthier life. This Christmas, give the Gift of Go."
The second ad, "Go Run," features a present containing a Nike+ Apple Watch model being opened up and then used for a run on crowded city streets. It's also recommended as a Christmas gift in the text below the video: "Apple Watch makes it easier to go the distance. This Christmas, give the Gift of Go."
These are UK-themed ads that will likely be shown on television in the United Kingdom. Apple may release similar ads for the United States, but has not yet done so.
Update: Apple has now shared the same two videos on its U.S. YouTube channel, along with two additional videos: "Go Out" and "Go Dance," both of which are done in the same style and feature the Apple Watch.
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