Apple's Beats brand in April unveiled the Powerbeats Pro, a redesigned wire-free version of its popular fitness-oriented Powerbeats earbuds.
Apple Drops Prices on USB-C Adapters
To make it easier for customers who purchased a new MacBook Pro to make the transition to USB-C, Apple has dropped the prices on all of its USB-C adapters by $6 to $20.
The simple USB-C to USB Adapter, formerly priced at $19, is now $9, while the more expensive USB-C Digital AV Multiport Adapter, formerly $69, is now available for $49. Even Apple's newly released Thunderbolt 3 to Thunderbolt 2 Adapter has seen a price drop from $49 to $29.
A full list of prices on the adapters in the United States is below:
- USB-C to USB Adapter - Was $19, now $9
- Thunderbolt 3 to Thunderbolt 2 Adapter - Was $49, now $29
- USB-C Digital AV Multiport Adapter - Was $69, now $49
- USB-C VGA Multiport Adapter - Was $69, now $49
- USB-C to Lightning Cable (1m) - Was $25, now $19
- USB-C to Lightning Cable (2m) - Was $35, now $29
Apple is also dropping the prices on all third-party USB-C peripherals available from Apple,com and Apple retail stores. USB-C accessories will be discounted by about 25 percent, with some accessories, such as SanDisk's USB-C SD card reader, seeing a steeper $20 discount, dropping the price from $49 to $29.
Apple's price cut on USB-C adapters and accessories may assuage customers who have been dissatisfied with the high price of the MacBook Pro coupled with the need to buy a wide range of adapters to use the new notebook with older peripherals. Apple's lower prices also make its adapters more competitive with the wide range of third-party adapters available on the market. Apple explained the pricing cut in a statement that was given to The Verge:
Update: According to MacRumors reader Philip, Apple will refund the price difference for customers who have already purchased adapters for their MacBook Pros. Customers who still have orders pending will also automatically see a price drop.
The simple USB-C to USB Adapter, formerly priced at $19, is now $9, while the more expensive USB-C Digital AV Multiport Adapter, formerly $69, is now available for $49. Even Apple's newly released Thunderbolt 3 to Thunderbolt 2 Adapter has seen a price drop from $49 to $29.
A full list of prices on the adapters in the United States is below:
- USB-C to USB Adapter - Was $19, now $9
- Thunderbolt 3 to Thunderbolt 2 Adapter - Was $49, now $29
- USB-C Digital AV Multiport Adapter - Was $69, now $49
- USB-C VGA Multiport Adapter - Was $69, now $49
- USB-C to Lightning Cable (1m) - Was $25, now $19
- USB-C to Lightning Cable (2m) - Was $35, now $29
Apple is also dropping the prices on all third-party USB-C peripherals available from Apple,com and Apple retail stores. USB-C accessories will be discounted by about 25 percent, with some accessories, such as SanDisk's USB-C SD card reader, seeing a steeper $20 discount, dropping the price from $49 to $29.
Apple's price cut on USB-C adapters and accessories may assuage customers who have been dissatisfied with the high price of the MacBook Pro coupled with the need to buy a wide range of adapters to use the new notebook with older peripherals. Apple's lower prices also make its adapters more competitive with the wide range of third-party adapters available on the market. Apple explained the pricing cut in a statement that was given to The Verge:
"We recognize that many users, especially pros, rely on legacy connectors to get work done today and they face a transition. We want to help them move to the latest technology and peripherals, as well as accelerate the growth of this new ecosystem. Through the end of the year, we are reducing prices on all USB-C and Thunderbolt 3 peripherals we sell, as well as the prices on Apple's USB-C adapters and cables."Apple did not mention a solution for customers who have already purchased adapters to use alongside their new MacBook Pros, but recent purchases can still be returned to the Apple Store and repurchased at the new lower price.
Update: According to MacRumors reader Philip, Apple will refund the price difference for customers who have already purchased adapters for their MacBook Pros. Customers who still have orders pending will also automatically see a price drop.
[ 692 comments ]
Top Rated Comments
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37 months ago
Apple should really include some of these in the box. It would definitely make the transition less jarring.
37 months ago
Does anyone else feel like it's complete bull crap that that Apple embraces USB-C on macs, but still forces lightning port on the phones when the standard for all new phones is in fact, USB-C.
37 months ago
HAH!! New Macbook Pro selling well... MY @$$!!!! I bet this is some sort of tactic to help people rationalize buying a Macbook because its "not that much more" for a few adapters.
37 months ago
A price drop on the new MacBook Pro itself would have been a great way to help people move to the latest technology and peripherals, as well as accelerate the growth of this new ecosystem.
37 months ago
And shipping has slipped to 1-3 months on some critical dongles...
It just works! In the Spring! Merry Christmas!
It just works! In the Spring! Merry Christmas!
37 months ago
Sorry, but if your not using wireless by now, i have no sympathy for you. DO you also wash your dishes by hand instead of using a device called a dishwasher?? LOL :p
Ummm... many, many professionals prefer to get 100gb/s when docked...
We need to do more than stream Netflix.
37 months ago
Lipstick on a pig. Reducing prices on dongles won't change the fact that their computers are trash.
[ Read All Comments ]
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