apple-christmas-hatApple today forecasted between $76 billion and $78 billion in revenue for the first quarter of the 2017 fiscal year, reflecting a three-month period between September and December, signaling the company's return to growth in the upcoming holiday shopping season.

Apple's lower-end guidance of $76 billion would be enough to eclipse the $75.9 billion in revenue it reported in the year-ago period, putting an end to the company's downturn after its first annual revenue decline since 2001 and three consecutive quarters of negative growth.

Apple's decline through the first nine months of 2016 was in line with the iPhone's first-ever drop in sales, while iPad and Mac sales also shrunk during the year. However, the strength of the iPhone 7 and iPhone 7 Plus, alongside Apple's growing services category, should help reverse that trend over the next three months. In the quarter just ended, Apple's revenue from services like the App Store, Apple Music, and iCloud grew 24% to an all-time record of $6.3 billion.

Top Rated Comments

Traverse Avatar
118 months ago
Love the picture! :P

I can't stand investors and analysts. A company can't grow into perpetuity. They want year over year revenue and market growth forever. That isn't sustainable. I think $9 Billion is pretty incredible.
Score: 4 Votes (Like | Disagree)
ghost187 Avatar
118 months ago
Tim Cook: Couldn't have done it without you Sammy!
Score: 3 Votes (Like | Disagree)
Keane16 Avatar
118 months ago
It just makes sense if a company has a means to grow then why not pursue it instead of simply coasting like Apple is doing.
This has been a theme for Apple for a long, long time. Somebody posted a link to the original iPod reveal thread ('https://forums.macrumors.com/threads/apples-new-thing-ipod.500/') the other day when the 15th Anniversary came around. There were so many comments echoing this sentiment - Apple should do this, Apple should do that. And here we are in 2016 and people still parrot it.

Apple has had the means or the cash to get into other businesses. No one at Apple is willing to take any risk so they keep doing the same thing over and over.
Off the top of my head in the last 4/5 years they've added:

* Smartwatches
* Headphones
* Music streaming
* Maps
* iCloud being the backbone of their devices
* Health with Health app and associated ResearchKit and CareKit
* Home automation with HomeKit & Home app
* Payments with Apple Pay
* AI whilst maintaining privacy
* Underlying changes - with Swift as the language and then upcoming Apple File System

Besides that's what's been shown. Tim Cook has mentioned the importance of AR/VR, there are rumours of car research, TV deals etc. it amazes me you think they're doing the same thing over and over. I'd take another look.

It's also one of the fun parts of following Apple, whilst most of the other tech companies preview in public, Apple usually just releases their consumer version out to the public (often with lots of rumours and internet hype). So, many people like yourself wrongly think they're "coasting" as we don't see anything official until the reveal.
Score: 3 Votes (Like | Disagree)
Three141 Avatar
118 months ago
I wonder if we will ever get to the point where Apple earning let's say 60 billion in revenue will not be seen as a negative.

That thought aside, sounds like they are expecting some good sales from the revised laptops and maybe even a planned surprise upgrade to one or all of their desktops?
Score: 2 Votes (Like | Disagree)
Carlanga Avatar
118 months ago
No contract pricing on phones it equals less sales for full price even in payment plans. Lately there has been a lot of offers for a free upgrade of devices which leds me to believe it might be the reason for the better sales of the iPhone 7.

I read somewhere else that smartwatch es are tanking as a market. Apple must be worried since I haven't heard about new bands like previous year.
Score: 1 Votes (Like | Disagree)
macduke Avatar
118 months ago
I am not ready to see a santa hat. Where has the last year gone?
Score: 1 Votes (Like | Disagree)

Popular Stories

Apple Logo Spotlight

Report: Apple to Launch These New Products in 2026

Sunday November 2, 2025 5:34 am PST by
Apple is planning to launch at least 15 new products in 2026, according to Bloomberg's Mark Gurman. Gurman outlined what to expect from Apple in 2026 in the latest edition of his "Power On" newsletter. He said the company is heading "into one of its most pivotal years in recent memory," with the rollout of major new Apple Intelligence features, intense regulatory pressure on the App Store,...
iOS 26

Apple Releases iOS 26.1 With Liquid Glass Toggle, Slide to Stop Alarm, New Apple Intelligence Languages and More

Monday November 3, 2025 1:11 pm PST by
Apple today released iOS 26.1, the first major update to the iOS 26 operating system that came out in September, iOS 26.1 comes over a month after iOS 26 launched. ‌iOS 26‌.1 is compatible with the ‌iPhone‌ 11 series and later, as well as the second-generation ‌iPhone‌ SE. The new software can be downloaded on eligible iPhones over-the-air by going to Settings > General >...
iOS 26

iOS 26.1 Available Now With These 8 New Features

Monday November 3, 2025 5:54 am PST by
Following more than a month of beta testing, Apple released iOS 26.1 on Monday, November 3. The update includes a handful of new features and changes, including the ability to adjust the look of Liquid Glass and more. Below, we outline iOS 26.1's key new features. Liquid Glass Toggle iOS 26.1 lets you choose your preferred look for Liquid Glass. In the Settings app, under Display...
Apple Intelligence General Feature 2

New Version of Siri to 'Lean' on Google Gemini

Sunday November 2, 2025 6:06 am PST by
In his "Power On" newsletter, Bloomberg's Mark Gurman today provided an update on the status of Apple Intelligence and the plans for it in 2026. Apple is still planning to roll out its revamped version of Siri around March of next year. The release should be accompanied by the release of a new smart home display product with speaker-base and wall-mount options. A new Apple TV and HomePod...
Early Black Friday Deals 2

The Best Early Black Friday Apple Deals

Sunday November 2, 2025 10:04 am PST by
We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When ...
HomePod mini and Apple TV

New Apple TV and HomePod Mini Likely Launching Soon

Sunday November 2, 2025 5:49 am PST by
A new Apple TV and HomePod mini could launch as soon as this month, Bloomberg's Mark Gurman today suggested. In today's "Power On" newsletter, Gurman said that Apple retail stores are planning an overnight refresh on the evening of November 11, where changes will be made after closing, such as refreshing displays and placing new products for the following day. The timing of the overnight...
apple one  cpqesecbv342 upscaled feature

Apple One Gets New Colorful Logo Following Apple TV Rebrand [Updated]

Monday November 3, 2025 3:22 pm PST by
Apple updated the logo and name for its Apple TV streaming service today, and it looks like Apple One might be next. On the revamped Apple TV website, there's a new, more colorful Apple One logo available. The logo features an Apple icon that's split into six slices, and each slice includes the color that Apple uses for one of the services included in Apple One Premium. Apple One is...