Apple has partnered with e-commerce giant Flipkart to sell the iPhone 7 and 7 Plus in India, where the phones are expected to launch on October 7 (via Mashable).

The online retail partnership means Flipkart will source iPhones directly from Apple instead of from third-party suppliers, which it has relied on in the past. The deal will ensure Flipkart earns a higher margin on every sale, but likely fewer discounts for customers.

flipkart_logo_detail
Apple has also struck a deal with Indian e-commerce company Infibeam to directly sell its iPhones, but the partnership with Flipkart includes plans to sell iPads and Macs as well.

Apple does not yet have a license to sell products directly to consumers in India, which has led to buyers going through third-party retail stores to get hold of the company's flagship phones. Traditionally, Flipkart has also used third parties to sell Apple products through its online marketplace, often with heavy discounts in order to compete with offerings from rival e-commerce giants like Amazon India and Paytm.

Despite the potential loss of some customers looking for discounted smartphones, the new partnership guarantees Flipkart a robust supply chain and better marketing support from Apple. It should also help Apple retain more control over pricing, thereby avoiding a price war in India similar to the one that took place in 2015.

Last year, Amazon India, Paytm, Flipkart, and Snapdeal offered heavily discounted iPhones to buyers, with the iPhone 6s base model, which is officially priced at Rs 63,000 ($945), being sold for as low as Rs 45,000 ($675) shortly after release.

The iPhone 7 will retail at Rs 60,000 ($900), with the base iPhone 7 Plus model costing Rs 72,000 ($1,080).

Tag: India
Related Forum: iPhone

Top Rated Comments

kstotlani Avatar
66 months ago
Gonna be a tough sell in India to begin with due to higher costs and higher pricing in general for Apple products in India, but with the lowered costs of all competitor devices added to the equation as well....... who knows.

While not really selling versus a "true competitor" in terms of high/low quality smartphones ($1,000 phone versus a cheap sub $100 phone possibly), and consumers are definitely NOT getting similar quality, reliability, features, benefits, etc., to many people in different parts of the world these things are not needed; only requirements being a "simple mobile communicator, able to make phone calls, and find something online/play music occasionally when need be" for a reasonable amount of time, in a small enough form factor that is able to be taken with them everywhere...... in other words, what used to pass as Apple.

Don't get me wrong, "I love me some Apple." I just don't know how well Apple is going to fair in India in this current financial climate.

Best of luck, however, Apple; if anyone can pull this off successfully it is YOU!


USVet
[doublepost=1474622997][/doublepost]

Well to be fair mate, no one is "making you buy" an iPhone so you do not "have to pay" Apple anything; the reality is that the decision to buy Apple kit is YOUR decision alone. As such, the price should be included in that decision before you buy. If you have an issue with price then there are many, many alternatives to purchase that are not priced as highly as Apple.

I don't want to be that guy, but just saying. And prices are HIGH everywhere friend. I got myself and the wife new 7's and each was over a grand ($1,100+ and $1,000+) and that is in the US. Price is relative and correlated with a lot of variables and factors, but at the end of the day, Apple kit is accepted as being priced HIGHER than most competing products in the same product segment in almost EVERY country in the world. Personally I think the prices they charge are ridiculously high and even more so in countries like you mentioned where prices are higher. That being said, I also know well in advance how much it will cost me personally to buy and own Apple kit when it comes out so there are no surprises to me regarding the costs. In addition, priced high or not, I happily make Apple product purchases all the time based on my own perception of the perceived value I receive relative to the true product cost that is acceptable in my mind with regard to the product I am receiving in exchange for my financial outlay. I have no problems buying my Apple products, and certainly will not do so then later complain later about how much it cost me to get the items I wanted to buy knowing that when I chose that specific Apple product I did so instead of purchasing many, other less-priced products.

Several countries "may have to pay more" for Apple kit, due to "national monetary matters, local currency valuation, inflation/deflation of the dollar, etc." sure, but NONE of that is Apples doing or fault. THAT is the fault of your own government and every other country with varying financial, economic, and market conditions, NOT Apple executives just randomly sitting around saying, "hey you know what, I know how we can make more money; for the iPhone 7 launch, lets just charge customers in Australia double what we charge everyone else in the world this time around, like we did in England with the 6S launch and see how that increases our profit this quarter" lol.

[Off morning rant now]

Time will tell if this helps/hurts India/Apple. Obviously it seems if the savings are removed, it will not be good for India or Apple; many consumers will not be able to locally afford, or be unwilling to spend such a large amount financially, for a portable consumer electronic mobile phone. This will limit Apples "brand power to the masses" appeal while keeping the iPhone limited to the "Jone's" neighborhood, as well as decrease their ability to grow in the local region. So I think it's a bad overall situation for both India/Apple that the price reduction has been removed. It will be interesting to see why it has been removed, at whose doing, and if any plans exist for a quasi reduction in cost again the future.


USVet
Wow you took my comment very seriously. I buy the iPhone knowing that it is expensive but I make sure it lasts me 3 years at least. My 5 lasted more than 3 years and before that I had a 3GS. I also understand that there are import duties in India and other countries which raise the cost of the device and also the currency exchange. I was just pointing out that in a developing nation these costs are quite outrageous (yet you see lot of folks with iPhones). Let me entertain you with a common joke in India.

"If you fall down with your iPhone 6s/7 is in your pocket and you hear a crack, you just pray that let it be my leg".
Score: 5 Votes (Like | Disagree)
kstotlani Avatar
66 months ago
So Indians now get no benefit from the price wars. Hopefully Amazon retailers will still provide more discount.

Where are the Australians and Europeans complaining about prices in their countries. Look at what we have to pay for iPhones. :)
Score: 4 Votes (Like | Disagree)
sp3k0psv3t Avatar
66 months ago
Wow you took my comment very seriously. I buy the iPhone knowing that it is expensive but I make sure it lasts me 3 years at least. My 5 lasted more than 3 years and before that I had a 3GS. I also understand that there are import duties in India and other countries which raise the cost of the device and also the currency exchange. I was just pointing out that in a developing nation these costs are quite outrageous (yet you see lot of folks with iPhones). Let me entertain you with a common joke in India.

"If you fall down with your iPhone 6s/7 is in your pocket and you hear a crack, you just pray that let it be my leg".
Funny thing is, I didn't realize how seriously my reply was until after it posted lol. It kind of took on a life of its own half through the post. Guess my brain woke up today ready to work ;)

Also, it's not just India where you see iPhones very popular in undeveloped areas. Even in the poorest parts of the US, in relative terms to other parts of the US and not compared to other undeveloped parts of the world, where there is little economic vitality, low income housing, relatively poor wages, high unemployment, crime, and over population, with limited civic functions and deteriorating social services (fire, police, education, etc.), and barely enough food to feed the population, there are TONS of people with iPhones. Almost shockingly considering the high cost of the devices.

One of my felllow colleagues is a professor in the IT security department from India and we have a laugh all the time over his stories and antics from his "homeland" so that joke was spot on and very humorous in a mildly amusing true kind of way lol.

For what it's worth, I don't about you, but when I buy my new iPhones I always buy the biggest phone with the most memory under the pretense of future planned profit from a later selling date. However, to this day, I have never once ever sold an old iPhone lol. In my mind I buy them to last but always give in and buy a new one just the next year under the guise of "needing the new feature set to increase efficiency in my workflow" when all along I think I just like new shiny things lol.

But in the end, no matter who you are, or where you are from, a broken iPhone hurts; more some than others, and more so financially than for others, but it still hurts lol.

Thanks for the laugh friend.


USVet
Score: 2 Votes (Like | Disagree)
kamalds Avatar
66 months ago
A thousand dollar smartphone is pretty breathtaking here in the USA. A thousand dollar smartphone in India is truly a gadget for the very very rich.
Really? Almost all Americans buy it on contract where they pay $20-$60 dollar a month.
Score: 2 Votes (Like | Disagree)

Related Stories

studio buds family

Beats Studio Buds Debuting Today With Active Noise Cancellation, Stemless Design, and More for $150

Monday June 14, 2021 8:00 am PDT by
We've seen a lot of teasers about the Beats Studio Buds over the past month since they first showed up in Apple's beta software updates, and today they're finally official. The Beats Studio Buds are available to order today in red, white, and black ahead of a June 24 ship date, and they're priced at $149.99. The Studio Buds are the first Beats-branded earbuds to truly compete with AirPods...
youtube apple tv

YouTube Discontinuing 3rd-Generation Apple TV App, AirPlay Still Available

Wednesday February 3, 2021 3:09 pm PST by
YouTube is planning to stop supporting its YouTube app on the third-generation Apple TV models, where YouTube has long been available as a channel option. A 9to5Mac reader received a message about the upcoming app discontinuation, which is set to take place in March.Starting early March, the YouTube app will no longer be available on Apple TV (3rd generation). You can still watch YouTube on...
iPhone 13 Dummy Thumbnail 2

Kuo: iPhone 13 to Feature LEO Satellite Communications to Make Calls and Texts Without Cellular Coverage

Sunday August 29, 2021 7:39 am PDT by
The iPhone 13 will feature low earth orbit (LEO) satellite communication connectivity to allow users to make calls and send messages in areas without 4G or 5G coverage, according to the reliable analyst Ming-Chi Kuo. In a note to investors, seen by MacRumors, Kuo explained that the iPhone 13 lineup will feature hardware that is able to connect to LEO satellites. If enabled with the relevant...
YouTube Picture in Picture Feature

YouTube Premium Subscribers Can Now Use iOS Picture-in-Picture: Here's How

Wednesday August 25, 2021 3:55 am PDT by
Google has rolled out picture-in-picture support as an "experimental" feature for YouTube premium subscribers, allowing them to watch video in a small window when the app is closed. If you're a premium YouTube subscriber looking to try out picture-in-picture, follow these steps: Launch a web browser and sign into your YouTube account at YouTube.com. Navigate to www.youtube.com/new. Scroll...
os x mountain lion macs 16x9 2

Apple Makes OS X Lion and Mountain Lion Free to Download

Wednesday June 30, 2021 12:19 pm PDT by
Apple recently dropped the $19.99 fee for OS X Lion and Mountain Lion, making the older Mac updates free to download, reports Macworld. Apple has kept OS X 10.7 Lion and OS X 10.8 Mountain Lion available for customers who have machines limited to the older software, but until recently, Apple was charging $19.99 to get download codes for the updates. As of last week, these updates no...
tim cook spring loaded event

Gurman: Apple Planning Multiple Events for the Fall, M1X MacBook Pros to be Available by November

Sunday August 15, 2021 12:07 pm PDT by
Apple is planning to hold multiple events this fall, which will collectively include the launch of new iPhones, Apple Watches, updated AirPods, revamped iPad mini, and the redesigned MacBook Pros, according to respected Bloomberg journalist Mark Gurman. In his latest weekly Power On newsletter, Gurman says that much like last year, Apple will hold multiple events this coming fall, with the...
apple screen time screen icons

Persistent Kids Finding Loopholes in Apple's Screen Time Limits

Tuesday October 15, 2019 9:44 am PDT by
Apple is currently engaged in a cat-and-mouse game with persistent kids looking to circumvent Screen Time restrictions, but the company has been receiving some criticism for not moving quickly enough to lock down some of the loopholes, reports The Washington Post. A few of the loopholes and ways for parents to shut them down are documented on the site Protect Young Eyes, while these and...
anker lightning cable mfi

Unwrap a New Apple Device? Stock Up on Extra Certified Lightning Cables for as Little as $6

Monday December 25, 2017 5:45 am PST by
If you unwrapped an Apple product today it likely came with one of the company's first-party Lightning cables, but having an extra on hand is always a good idea, so you can place it in other rooms in your house, in your car, or in a bag when you travel. For that reason, now's a good time to shop for third-party Lightning cables that are cheaper than Apple's own accessory, but still Made For...
personal hotspot 1

Apple Acknowledges Personal Hotspot Issues Affecting Some iOS 13 and iPadOS 13 Users

Saturday March 21, 2020 10:04 am PDT by
In an internal document distributed to Apple Authorized Service Providers this week, obtained by MacRumors, Apple has acknowledged that some iOS 13 or iPadOS 13 users may experience issues with Personal Hotspot. Apple has told Authorized Service Providers to expect customers who are unable to connect to a Personal Hotspot or experience frequent disconnection from one. Customers may also...
macos monterey safari beta 3

macOS Monterey Beta 3: Apple Redesigns Safari Tab Interface Following Complaints

Wednesday July 14, 2021 11:39 am PDT by
In the third developer beta of macOS Monterey, which came out this morning, Apple has overhauled the design of Safari, making the tab bar more similar to the current tab bar in macOS Big Sur. The prior Safari design did away with the dedicated URL and search interface, instead allowing any individual tab to be used for navigation input. Tabs were also all arranged at the top of the display...