Target Says Apple Watch Series 2 Orders Will be Delayed, Offers $50 Gift Card to Affected Customers

target_logoFollowing in the footsteps of Best Buy, Target has emailed customers that pre-ordered the Apple Watch Series 2 today to inform them that orders may not be delivered by the original date promised upon checkout.

Target said it is experiencing delays in receiving Apple Watch Series 2 models from Apple, adding that it will expedite all orders as inventory becomes available to get customers their new Apple Watches as soon as possible.

No updated date was provided for when orders will begin. Target will be emailing a complimentary $50 gift card to affected customers in the next 24 hours to help assuage any inconvenience or frustration the delay may have caused.

Apple Watch Series 2 launched today in the U.S. and select other countries, including pre-order deliveries and limited in-store availability at Apple and authorized resellers. The second-generation models feature improved water resistance up to 50 meters, a built-in GPS, a two-times brighter display, and a faster dual-core S2 chip.

Related Roundup: Apple Watch 11
Tag: Target
Buyer's Guide: Apple Watch (Buy Now)

Popular Stories

streaming black friday 2025

Black Friday Streaming Deals Include Big Savings on Disney+, Hulu, Apple TV, and More

Monday November 24, 2025 8:03 am PST by
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Disney+, Hulu, Paramount+, Peacock, and more. Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
iOS 26

iOS 26.2 Adds These New Features to Your iPhone

Thursday November 20, 2025 10:50 am PST by
iOS 26.2 is currently in beta testing. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics for Apple Music, and more. In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date. Keep reading...
iOS 26 on Three iPhones

iOS 27 Will Reportedly Have Two Key Upgrades

Sunday November 23, 2025 8:48 am PST by
iOS 27 will reportedly have two major elements: quality improvements and new AI features. In his Power On newsletter today, Bloomberg's Mark Gurman said that iOS 27 will be similar to Mac OS X Snow Leopard, in the sense that Apple is focused on improving "quality and underlying performance" over adding new features. Gurman said there is one exception to this rule, though, as he expects...
maxresdefault

The MacRumors Show: iPhone 18 Pro Looks Like a Huge Upgrade

Friday November 21, 2025 9:10 am PST by
On this week's episode of The MacRumors Show, we talk through all of the new features and improvements expected to come to next year's iPhone 18 Pro and iPhone 18 Pro Max models. Subscribe to The MacRumors Show YouTube channel for more videos Apple's next-generation iPhones are less than ten months away and we already have a good idea about what to expect based on corroborated leaks, rumors,...
General Black Friday Deals 25 Red

Apple Black Friday Deals Available Now on AirPods, iPads, Accessories, and More

Friday November 21, 2025 8:48 am PST by
We're only a few days away from Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When...
Apple Shopping Event 2025

Apple Announces 2025 Black Friday Event, Here's What You Can Get

Thursday November 20, 2025 6:28 am PST by
Apple's annual four-day Black Friday through Cyber Monday shopping event is returning on Friday, November 28 through Monday, December 1 in many countries, including the United States, Canada, Australia, New Zealand, France, Germany, Italy, Spain, the United Kingdom, Belgium, the Netherlands, Sweden, Thailand, and others. During the shopping event, customers can get an Apple gift card with...
hikawa phone grip stand apple%402x

Apple Launches Second Limited-Edition iPhone Accessory in a Month

Friday November 21, 2025 3:53 am PST by
Apple has begun selling the Hikawa Phone Grip and Stand, a new limited-edition iPhone accessory designed with accessibility in mind. Designed by LA-based Bailey Hikawa to celebrate the 40th anniversary of accessibility at Apple, the grip uses magnets to securely snap onto any iPhone with MagSafe. Apple says it can be removed with ease, and doubles as a stand with two different viewing...
Apple Foldable Thumb

Foldable iPhone to Debut These Two Breakthrough Features

Wednesday November 19, 2025 7:26 am PST by
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include two standout features that could set it apart from the competition. The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...
amazon black friday

Amazon Kicks Off Black Friday Sale With Major Discounts on Apple Accessories, TVs, and More

Sunday November 23, 2025 7:12 am PST by
Black Friday deals have begun, and Amazon is one of the best places you can find steep discounts on numerous products this week. We've already collected all of the best Apple-related deals you'll find at Amazon (and other retailers) in our Apple Black Friday Deals post, so below you'll find other discounts on devices like Anker accessories, Beats headphones, video games, TVs, and more. Note:...

Top Rated Comments

now i see it Avatar
120 months ago
this September's product launch is looking to be well planned and nicely executed.
Score: 7 Votes (Like | Disagree)
ArtOfWarfare Avatar
120 months ago
I'm confused by both Target's and Best Buy's announcements... does Apple not tell them in advance how many units they'll be receiving and on what days?

If Apple said they'd deliver some quantity and then they don't, it seems like Target and Best Buy should each be pointing their fingers at Apple, and then not giving gift cards to consumers - any customer backlash would be Apple's and Apple's alone to recover from.

The fact they're giving giftcards seems to be them admitting guilt... what are they guilty of? Did they know they'd have no stock?
Score: 4 Votes (Like | Disagree)
jonnysods Avatar
120 months ago
Does Apple have anything to sell? No wonder they didn't want to play the numbers game last weekend.
Score: 3 Votes (Like | Disagree)
Chupa Chupa Avatar
120 months ago
Multiple products launch. Higher demand due to Samsung Note recall.
Yeah, that's it. All the hundreds of millions of Note 7 owners that bought their phone because they wanted a stylus decided to buy an iPhone instead since there were no other Android stylus phones around.

Then they decided to buy a Series 1 AW and a Series 2 as well.
Score: 3 Votes (Like | Disagree)
nagromme Avatar
120 months ago
The entire world economy is suddenly shifting, entirely due to all the gift cards given to impatient iPhone buyers.

(P.S. I hope Apple doesn't prioritize shipments to MY Target: they don't know a THING about Apple products. They don't even know what they carry, or what shelf 6 feet away from them it's on. Hint: way down by foot level. My Target hates selling Apple products and avoids it when they can.)
Score: 2 Votes (Like | Disagree)
kilcher Avatar
120 months ago
Following in the footsteps of Best Buy ('https://www.macrumors.com/2016/09/14/best-buy-apple-watch-series-2-delay/'), Target has emailed customers that pre-ordered the Apple Watch Series 2 today to inform them that orders may not be delivered by the original date promised upon checkout.
Not JUST the date promised during checkout - when I went to bed last night at 10pm my account STILL said the watch would be delivered today. They obviously knew at 10pm last night that my order hadn't shipped. That's what ticks me off more than anything.
Score: 2 Votes (Like | Disagree)