Instagram CEO Kevin Systrom today announced that the company is "taking the next step" to protect its users from online abuse with the wide launch of a new comment moderation feature in the photography-focused social network app. Referred to as a "keyword moderation tool," the feature will let each user type in words they find to be offensive, effectively hiding any mention of them in the comment section of their posts.

The comments containing the harsh language will still be available for other Instagram users, but the company believes that allowing each user to determine which words to hide from their personal collection of photos will cultivate a "positive and safe" environment. To deal with abusive accounts, Instagram already lets users swipe to delete comments, report inappropriate comments and block accounts.

instagram-comments
Systrom refers to the keyword blocking update as the "first feature" for dealing with online abusers, suggesting Instagram is continuing to keep an eye on the issue and add more protective updates to its mobile app in the future. Once the app is updated, gain access to the comment moderation setting by following the steps below:

  1. Go to your Profile tab.
  2. Tap the Settings gear icon in the top right corner.
  3. Find and tap "Comments."
  4. Toggle "Hide Inappropriate Comments" to automatically hide keywords that are "often reported as inappropriate."
  5. Or, add your own custom keywords in the text box, separating each with a comma.
  6. Tap "Done" to save your changes.

After previously allowing high-profile users, like businesses and various brands, to have access to the new feature, Instagram said that today marks its wide rollout to every user. Those who have yet to download the app can find Instagram for free on the iOS App Store. [Direct Link]

Top Rated Comments

Alonso Quijano Avatar
122 months ago
Four comments in and this thread is already a mess. So much negativity can't be healthy guys :) I don't know about you but I'd rather not see nasty things on my social media :)
Score: 19 Votes (Like | Disagree)
keysofanxiety Avatar
122 months ago
This is just absurd
I politely disagree. It's no more different than avoiding PRSI threads on MR.

If you're barraged with foul language and nasty comments every time you check an application, directly or indirectly, it kinda has a habit of grinding you down, y'know? Consciously choosing to surround yourself in positivity, rather than nihilistic pessimism, doesn't mean you're an easy-to-offend special snowflake.
[doublepost=1473699311][/doublepost]
No we just dont want to be controlled by the commies sensoring us.
That's why it's a choice. An option. It's not mandatory and you can opt in or out as you prefer.
Score: 14 Votes (Like | Disagree)
AgentAnonymous Avatar
122 months ago
Laughable.
The only thing laughable is all of the reactionaries in this thread making mean-spirited jokes and acting like this is a "bad" thing.

Ironically people with that attitude are the same kind of people who usually engage in said harassment. Funny how that works
Score: 13 Votes (Like | Disagree)
MecPro Avatar
122 months ago
I can't believe some people are here saying this is too PC/draconian, etc

If you see some of the racial and sexist abuse that is occurring on social media, you'll fully understand where they are coming from with this feature

Well done Instagram
Score: 10 Votes (Like | Disagree)
lunarworks Avatar
122 months ago
This is just absurd
Laughable.
These poor precious snowflakes :(
Im offended
I hear if you hang up garlic in your basement the SJWs can't get you.

Grow up, guys. Maybe you don't get treated like **** on the internet, but lots of people do.
Score: 8 Votes (Like | Disagree)
lunarworks Avatar
122 months ago
This country is really sick.
Yes, it's amazing the kind of awful things people will say to people they don't even know.
Score: 8 Votes (Like | Disagree)

Popular Stories

iPhone Top Left Hole Punch Face ID Feature Purple

iPhone 18 Pro Launching Later This Year With These 12 New Features

Thursday January 15, 2026 10:56 am PST by
While the iPhone 18 Pro and iPhone 18 Pro Max are not expected to launch for another eight months, there are already plenty of rumors about the devices. Below, we have recapped 12 features rumored for the iPhone 18 Pro models, as of January 2026: The same overall design is expected, with 6.3-inch and 6.9-inch display sizes, and a "plateau" housing three rear cameras Under-screen Face ID...
Apple MacBook Pro M4 hero

These 5 Apple Products Will Reportedly Be Upgraded With OLED Displays

Friday January 16, 2026 7:07 pm PST by
Apple plans to upgrade the iPad mini, MacBook Pro, iPad Air, iMac, and MacBook Air with OLED displays between 2026 and 2028, according to DigiTimes. Bloomberg's Mark Gurman previously reported that the iPad mini and MacBook Pro will receive an OLED display as early as this year, but he does not expect the MacBook Air to adopt the technology until 2028 at the earliest. A new iPad Air is...
iOS 27 Mock Quick

iOS 27 Will Add These 8 New Features to Your iPhone

Sunday January 18, 2026 3:51 pm PST by
iOS 27 is still many months away, but there are already plenty of rumors about new features that will be included in the software update. The first beta of iOS 27 will be released during WWDC 2026 in June, and the update should be released to all users with a compatible iPhone in September. Bloomberg's Mark Gurman said that iOS 27 will be similar to Mac OS X Snow Leopard, in the sense...
Apple Wallet ID Illinois

Apple Plans to Expand iPhone Driver's Licenses to These 7 U.S. States

Friday January 16, 2026 12:12 pm PST by
In select U.S. states, residents can add their driver's license or state ID to the Apple Wallet app on the iPhone and Apple Watch, and then use it to display proof of identity or age at select airports and businesses, and in select apps. The feature is currently available in 13 U.S. states and Puerto Rico, and it is expected to launch in at least seven more in the future. To set up the...
14 inch MacBook Pro Keyboard

MacBook Pro Buyers Now Facing Up to a Two-Month Wait Ahead of New Models

Sunday January 18, 2026 6:50 pm PST by
MacBook Pro availability is tightening on Apple's online store, with select configurations facing up to a two-month delivery timeframe in the United States. A few 14-inch and 16-inch MacBook Pro configurations with an M4 Pro chip are not facing any shipping delay, but estimated delivery dates for many configurations with an M4 Max chip range from February 6 to February 24 or even later. At...