Apple Watch Series 2 Now Available for Pre-Order Through Apple's Online Store

Alongside the iPhone 7 and the iPhone 7 Plus, the second-generation Apple Watch, Apple Watch Series 2, is now available for pre-order from Apple's online storefront and through the Apple Store app.

Supplies of the Apple Watch Series 2 could be limited, so customers interested in launch-day delivery should order as soon as possible.

Apple Watch Series 2 features a second-generation chip that's up to 50 percent faster with 2x better graphics performance. It also has a second-generation display that's much brighter for more vivid colors outdoors, and it has built-in GPS for better fitness and location tracking.

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Alongside the standard aluminum and stainless steel models, Apple Watch Series 2 is also available in a new pearl-white ceramic material that's four times stronger than stainless steel. Apple has also created new Hermès models and there's a new Apple Watch Nike Plus that's been developed in collaboration with Nike, featuring an aluminum body and a custom perforated Nike band.

Apple Watch pricing begins at $369 for the entry-level aluminum Sport model, $549 for the stainless steel Apple Watch, and $1,249 for the ceramic Apple Watch Edition. All three models can be ordered from the online store beginning now. Apple is also accepting pre-orders for Hermès and Nike models, but those won't ship out until late September and late October, respectively.

Upgraded Apple Watch Series 1 models, which feature the new S2 processor, are also available for pre-order at this time. Series 1 models start at $269.

The Apple Watch Series 2 will officially launch on September 16, which is the same date that some customers will begin receiving their devices at their homes.