Apple Watch Series 2 Now Available for Pre-Order Through Apple's Online Store

Alongside the iPhone 7 and the iPhone 7 Plus, the second-generation Apple Watch, Apple Watch Series 2, is now available for pre-order from Apple's online storefront and through the Apple Store app.

Supplies of the Apple Watch Series 2 could be limited, so customers interested in launch-day delivery should order as soon as possible.

Apple Watch Series 2 features a second-generation chip that's up to 50 percent faster with 2x better graphics performance. It also has a second-generation display that's much brighter for more vivid colors outdoors, and it has built-in GPS for better fitness and location tracking.


Alongside the standard aluminum and stainless steel models, Apple Watch Series 2 is also available in a new pearl-white ceramic material that's four times stronger than stainless steel. Apple has also created new Hermès models and there's a new Apple Watch Nike Plus that's been developed in collaboration with Nike, featuring an aluminum body and a custom perforated Nike band.

Apple Watch pricing begins at $369 for the entry-level aluminum Sport model, $549 for the stainless steel Apple Watch, and $1,249 for the ceramic Apple Watch Edition. All three models can be ordered from the online store beginning now. Apple is also accepting pre-orders for Hermès and Nike models, but those won't ship out until late September and late October, respectively.

Upgraded Apple Watch Series 1 models, which feature the new S2 processor, are also available for pre-order at this time. Series 1 models start at $269.

The Apple Watch Series 2 will officially launch on September 16, which is the same date that some customers will begin receiving their devices at their homes.

Related Roundup: Apple Watch 10
Buyer's Guide: Apple Watch (Caution)

Popular Stories

iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Coming Soon With These 14 New Features

Friday July 4, 2025 1:05 pm PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are just over two months away, and there are plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models. Latest Rumors These rumors surfaced in June and July:Apple logo repositioned: Apple's logo may have a lower position on the back of the iPhone 17 Pro models, compared to previous...
iphone 16 pro models 1

Here's How the iPhone 17 Pro Max Will Compare to the iPhone 17 Pro

Saturday July 5, 2025 1:00 pm PDT by
Apple should unveil the iPhone 17 series in September, and there might be one bigger difference between the Pro and Pro Max models this year. As always, the Pro Max model will be larger than the Pro model:iPhone 17 Pro: 6.3-inch display iPhone 17 Pro Max: 6.9-inch displayGiven the Pro Max is physically larger than the Pro, it has more internal space, allowing for a larger battery and...
iPhone Car Key Kia

Here's Which Vehicles Offer iPhone Car Keys

Sunday July 6, 2025 3:03 pm PDT by
In 2020, Apple added a digital car key feature to its Wallet app, allowing users to lock, unlock, and start a compatible vehicle with an iPhone or Apple Watch. The feature is currently offered by select automakers, including Audi, BMW, Hyundai, Kia, Genesis, Mercedes-Benz, Volvo, and a handful of others, and it is set to expand further. Apple has a web page with a list of vehicle models that ...
imac video apple feature

Apple Launching These 15+ Products Later This Year

Sunday July 6, 2025 8:05 am PDT by
The calendar has turned to July, meaning that 2025 is now more than half over. And while the summer months are often quiet for Apple, the company still has more than a dozen products coming later this year, according to rumors. Below, we have outlined at least 15 new Apple products that are expected to launch later this year, along with key rumored features for each. iPhone 17 Series iPho...
iOS 26 Feature

Everything New in iOS 26 Beta 3

Monday July 7, 2025 1:20 pm PDT by
Apple is continuing to refine and update iOS 26, and beta three features smaller changes than we saw in beta 2, plus further tweaks to the Liquid Glass design. Apple is gearing up for the next phase of beta testing, and the company has promised that a public beta is set to come out in July. Transparency In some apps like Apple Music, Podcasts, and the App Store, Apple has toned down the...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro to Reverse iPhone X Design Decision

Monday July 7, 2025 9:46 am PDT by
Since the iPhone X in 2017, all of Apple's highest-end iPhone models have featured either stainless steel or titanium frames, but it has now been rumored that this design decision will be coming to an end with the iPhone 17 Pro models later this year. In a post on Chinese social media platform Weibo today, the account Instant Digital said that the iPhone 17 Pro models will have an aluminum...
iphone 17 pro render majin bu

New iPhone 17 Pro Renders Highlight Apple Logo and MagSafe Design Changes

Sunday July 6, 2025 8:43 pm PDT by
New renders today provide the best look yet relocated Apple logo and redesigned MagSafe magnet array of the iPhone 17 Pro and iPhone 17 Pro Max. Image via Majin Bu. Several of the design changes coming to the iPhone 17 Pro model have been rumored for some time, such as the elongated camera bump that spans the full width of the device, with the LiDAR Scanner and flash moving to the right side. ...
Prime Day 25 Feature Warm Triad

The Best Early Prime Day Deals on Apple Products

Saturday July 5, 2025 7:22 am PDT by
Amazon is soon to be back with its annual summertime Prime Day event, lasting for four days from July 8-11, the longest Prime Day yet. As it does every year, Prime Day offers shoppers a huge selection of deals across Amazon's storefront, and there are already many deals you can get on sale ahead of the event. Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a ...
airpods pro 2

AirPods Pro 3 to Help Maintain Apple's Place in Earbud Market Amid Increasing Low-Cost Competition

Thursday July 3, 2025 7:25 am PDT by
Apple's position as the dominant force in the global true wireless stereo (TWS) earbud market is expected to continue through 2025, according to Counterpoint Research. The forecast outlines a 3% year-over-year increase in global TWS unit shipments for 2025, signaling a transition from rapid growth to a more mature phase for the category. While Apple is set to remain the leading brand by...

Top Rated Comments

chicagofan00 Avatar
115 months ago
Ordered the Nike+, 42mm Space Gray with Black/Volt band.
Score: 3 Votes (Like | Disagree)
Jason83 Avatar
115 months ago
Still down. Gotta love your auto-posts.
Score: 2 Votes (Like | Disagree)
jclo Avatar
115 months ago
Still down. Gotta love your auto-posts.
We don't do auto posts for this kind of thing, just FYI. Store was up for some people at the time that I posted.
Score: 2 Votes (Like | Disagree)
akaneo2 Avatar
115 months ago
Order in at 2:11AM (Central), stupid wrong billing address slowed me down :( It seems it was up around 2:09.

Lets hope they have more watch supply this year than last. It does say Delivers: Sep 16th on both iPhone and watch on my confirmation.
Score: 2 Votes (Like | Disagree)
AppleWarMachine Avatar
115 months ago
ordered: Nike - Black/Grey - Late October
Score: 2 Votes (Like | Disagree)
KPOM Avatar
115 months ago
got my Apple Watch Edition reserved - but will arrive on October 4th only. Couldn't get in store Pickup in Berlin.
For the iPhone Plus with 256GB situation is hopeless - specially with Vodafone (the worst mobile operator with regards to iPhone support - don't ask why I am bound to them)
Hopefully it is worth it. I was tempted, but went with an updated Apple Watch Hermes. 9/30 for me! :)
Score: 1 Votes (Like | Disagree)