Instagram has introduced a new "Events" channel in the Explore section of its app that highlights user photos and video clips captured during specific events from around the world.
Currently only available in the U.S., the new channel implements an algorithm to curate media from events like sports games and concerts, based on a user's preferences and habits, according to a post on the company's site.
Snapchat users may be experiencing déjà vu all over again at this point, given that the new Instagram feature is extremely similar to the rival app's Discover channel "Live Stories", where reels of photos and videos are shared publicly by users at a particular event.
The addition of the new feature by Instagram certainly follows a trend. Earlier this month, the Facebook-owned photo and video sharing platform announced "Instagram Stories", which functions identically to Snapchat's Stories in that it lets users post customized images and videos on their profile, where they live for 24 hours before disappearing completely.
Surprisingly, Instagram has been upfront about its recent tendency to imitate Snapchat features. While demoing its new Stories feature for TechCrunch, Instagram CEO Kevin Systro admitted that Snapchat "deserve all the credit".