Ailing consumer electronics brand Polaroid has leant its name to a new motion photo sharing platform called Polaroid Swing which saw its release on the App Store yesterday.

Similar to Live Photos in iOS, the app lets users capture a one-second moment with their device's camera, which can then be shared over social media or in the new platform's Instagram-like social feed.

Polaroid Swing
While its premise is nothing new, the quality of the motion captures is a step above that offered by typical GIF-creation apps, and records moments in 60 frames per second for smooth, crisp playback.

What's also unique to Polaroid Swing is the way users interact with the shots. Tilting the device left rewinds the moment, while angling it right advances the capture relative to the speed of the user's motion.

Floating the mouse cursor over a capture when viewed on a desktop, or sliding a finger over the shot on an iOS device, produces the same effect. Users can also embed Polaroid Swing moments as another way of sharing their experiences.


The app is the result of a partnership between the Polaroid brand and a Silicon Valley tech startup chaired by Twitter co-founder Biz Stone.

The developer team is comprised of former Apple engineers as well as the creator of Instagram's original filters and logo, Cole Rise.


"Polaroid Swing has the potential to change the way we think about images, just like Twitter's 140 characters changed how we think about words," said Biz Stone in a press release. "People will start seeing the world in one second moments. It's a genre-defining medium."

Polaroid Swing is a free download for iPhone and iPad available on the App Store. [Direct Link]

Top Rated Comments

Telos101 Avatar
112 months ago
It would have been better if they just concentrated on the app instead of trying to do another social platform. Too many already.

Otherwise, quality looks decent.
Score: 2 Votes (Like | Disagree)
vooke Avatar
112 months ago
Another social media app. One too many have had modest to fantastic successes so, why not Polaroid?

Looking at the deal, it is quite likely that they incurred a few bucks so even if it fails, they won't feel it
Score: 1 Votes (Like | Disagree)
Romey-Rome Avatar
112 months ago
Interesting concept based on the samples in the article, but I'm not sure twitter has changed how we feel about words.
Sure it has. It made everyone feel more offended by words.
[doublepost=1468450308][/doublepost]Am I blind, or is there no camera in this app?
Score: 1 Votes (Like | Disagree)
Kaibelf Avatar
112 months ago
Interesting concept based on the samples in the article, but I'm not sure twitter has changed how we feel about words.
Score: 1 Votes (Like | Disagree)
reemas Avatar
112 months ago
What a solid RUMOR!
Secret is out!
Score: 1 Votes (Like | Disagree)

Popular Stories

2007 iPhone

Apple Discontinuing This 18-Year-Old iPhone Feature

Saturday February 8, 2025 3:51 pm PST by
The end of an 18-year era is on the horizon for the iPhone. Apple reportedly plans to announce a new iPhone SE as soon as next week, and the device is expected to feature a full-screen design with Face ID, instead of a Touch ID home button. That means Apple will no longer sell any new iPhone models with a home button, for the first time since the original iPhone launched. The home button...
oppo find n5 fingers

World's Thinnest Foldable Phone Launches Next Week

Monday February 10, 2025 3:05 am PST by
Oppo has confirmed a February 20 global launch for its Find N5, which the company claims is the world's thinnest device in the foldable phone category. The phone is expected to be re-branded as the OnePlus Open 2 in the US. The Chinese vendor has been teasing the device in the last few weeks, touting its waterproofing and nearly invisible display crease, and highlighting its thinness by compa...
m2 macbook air blue

M4 MacBook Air Release Continues to Appear Imminent

Monday February 10, 2025 10:56 am PST by
There continue to be signs of a new MacBook Air with an M4 chip, indicating that we could see the machine launch in the not too distant future. A private account on X today shared the identifiers that the MacBook Air will use, and those identifiers correspond to the M4 chip. According to the source, both the 13-inch MacBook Air and the 15-inch MacBook Air will be equipped with Apple's...
iCloud General Feature Redux

iPhone Users Who Pay for iCloud Storage Receive an All-New Perk

Thursday February 6, 2025 11:21 am PST by
If you pay for iCloud storage on your iPhone, Apple has a new perk for you, at no additional cost. iCloud+ is the official name for Apple's paid iCloud storage plans, which range from 50GB for $0.99 per month to 12TB for $59.99 per month in the United States. iCloud+ plans already come with multiple perks for free, such as Hide My Email and HomeKit Secure Video, and now there is another one...
sequoia

Apple Releases macOS Sequoia 15.3.1

Monday February 10, 2025 10:11 am PST by
Apple today released macOS Sequoia 15.3.1, a minor update to the macOS Sequoia operating system that came out last September. macOS 15.3.1 comes a few weeks after the launch of macOS Sequoia 15.3. Mac users can download the ‌‌‌macOS Sequoia‌‌‌ update through the Software Update section of System Settings. Apple has also released macOS 13.7.4 and macOS 14.7.4 for those who are...
imac video apple feature

Apple to Announce New Products Next Week

Saturday February 8, 2025 10:55 am PST by
Apple has yet to release any new devices in 2025, but at least two new products are expected to be announced next week, according to rumors. Below, we outline the new Apple products that are likely to be unveiled next week. iPhone SE 4 Apple plans to announce the long-rumored iPhone SE 4 as soon as next week, according to Bloomberg's Mark Gurman. The new iPhone SE is rumored to...
apple silicon mac lineup 2024 feature purple

Apple Increases Mac Trade-In Values for a Limited Time

Sunday February 9, 2025 3:53 pm PST by
Apple today increased its estimated trade-in values for select Mac models in the United States, with the full changes outlined below. Apple says the extra trade-in credit for select Macs is available with the purchase of an eligible new Apple device through April 2. The trade-in values increased by between $10 and $50. Model New Value Old Value MacBook Pro Up to $925 ...
iOS 18

iOS 18.4 Will Include These New Features for Your iPhone

Wednesday February 5, 2025 7:15 am PST by
iOS 18.3 was released last month, so the first iOS 18.4 beta should be coming soon. iOS 18.4 is expected to be a more substantial update for the iPhone, with several new features and changes related to Apple Intelligence and beyond. Apple's website suggests that iOS 18.4 will be released in April, following beta testing. Below, we outline what to expect from the update so far. Apple...