Amazon Reportedly Preparing to Launch New Music Streaming Service

Amazon is planning on launching a new standalone music streaming service that would compete against Apple Music and Spotify, reports Reuters. The new service will be priced similarly to rival services and will feature a "competitive catalog."

The service will be offered at $9.99 per month, in line with major rivals, and it will offer a competitive catalog of songs, the sources said. Amazon is finalizing licenses with labels for the service, which likely will be launched in late summer or early fall, the sources said.

Amazon currently offers Prime Music to Amazon Prime members as a perk, but the service only boasts a catalog of 1 million songs. Comparatively, both Apple Music and Spotify boast catalogs of over 30 million songs.

The online retailer is looking to launch a new streaming service because it "believes a comprehensive music service is important" in its effort to be a "one-stop shop for content and goods." Amazon Prime, in addition to free shipping options, currently offers subscribers access to the Prime Video streaming service, Prime Music, unlimited photo storage and the Kindle Owner's Lending Library, which includes 800,000 free ebooks.

Reuters suggests Amazon's music strategy will be two-pronged, with basic streaming for Prime users and a more robust alternative for an extra fee. Amazon recently debuted Amazon Prime Video as a standalone service, allowing users to subscribe for $8.99 a month without paying for the full $99 Amazon Prime bundle. The standalone Prime Video service is identical to the service offered with Amazon Prime.

Amazon Music with Prime Music, the company's current music app, is free on the App Store and allows users to play their digital music purchased from Amazon.com. The app also allows Prime members to listen to its catalog of a million songs ad-free as well as curated playlists and radio stations.