New Apple TV Ad 'Father Time' Released Starring Kobe Bryant
Apple has released a new television ad for the fourth-generation Apple TV called "Father Time," starring NBA superstar Kobe Bryant and actor Michael B. Jordan. It is the tenth ad for the new Apple TV since it launched in late October.
The one-minute spot centers upon Bryant and Jordan using the Apple TV and Siri Remote to open the NBA app, play a movie, and fast forward to a specific time in the movie. The ad uses the same trailer backdrop as the earlier
"The Kiss" spot.
The underlying "Father Time" theme of the ad lightly pokes fun at how Bryant's all-star career with the Los Angeles Lakers, whom he will play the last game of his 20-year career for on Wednesday, is coming to an end due to his age.
The ad closes with the tagline "future of television" and colorful bars as seen throughout the rest of Apple's advertising campaign for the new Apple TV, including billboards in major cities like Los Angeles, New York, San Francisco, and Hollywood.
Popular Stories
Apple today provided developers with the first betas of upcoming watchOS 26.6, tvOS 26.6, and visionOS 26.6 betas for testing purposes. The software two weeks after Apple launched the 26.5 versions of each platform.
The software updates are available through the Settings app on each device, and because these are developer betas, a free developer account is required.
There's no word on...
Apple has announced that "Larger Text" support is coming to tvOS, allowing users to increase the on-screen text size to make it easier to read.
"Larger Text" lets you adjust the size of text in supported apps, with the option already available on other devices like the iPhone, iPad, and Vision Pro.
This was one of the new accessibility features that Apple previewed earlier this week, with ...
New models of the Apple TV 4K and HomePod mini are "nearly ready to go," according to the latest word from Bloomberg's Mark Gurman.
Subscribe to the MacRumors YouTube channel for more videos.
Both devices have been ready "for months," but Apple is holding off on launching them until the more personalized version of Siri is available, he said.
"I am told the hardware for the next Apple TV...
