AT&T Raises Smartphone Upgrade Pricing From $15 to $20 to Match Verizon's New Fee
Starting last year, AT&T began charging a $15 activation fee for customers who wanted to upgrade to a new smartphone purchased outright or through an AT&T Next plan, and as of yesterday, that fee has been increased from $15 to $20.
As Droid Life noticed yesterday, AT&T updated its wireless activation and upgrade fees document to reflect the new $20 pricing on April 6, matching Verizon's recently implemented fee.
On Monday, Verizon started charging $20 for activating smartphones purchased through an installment plan or at full retail price, $5 less than AT&T was charging at the time. Less than two days later, AT&T raised its prices to $20.
AT&T customers who bring a phone to the AT&T network, purchase a phone using AT&T Next, or purchase a device through Apple's Device Upgrade program will need to pay the one-time activation fee as outlined below. Customers with a two-year contract will need to pay the standard $45 fee, which has not changed.
Wireless activation and upgrade fees,1 are one time fees that may be added to your first or next AT&T bill.
- Activation and upgrade fees for smartphones with AT&T Next - Activation and upgrade fees are $20 per smartphone added or upgraded with AT&T Next.
- Activation fees for installment agreements and bring your own devices - The fee is $20.
- Activation and upgrade fees for two year agreement - Fees are $45. Note: Two year agreements are available only on select devices.
As Ars Technica points out, AT&T doesn't provide any explanation or justification for the fee that it charges on its website, nor does it give an explanation for the price increase. In a leaked document we shared last week, Verizon said its own fee was to cover "increasing support costs associated with customers switching their devices."
Of the four major carriers in the United States, T-Mobile is the only carrier that does not charge an upgrade or activation fee. AT&T and Verizon both charge $20, while Sprint charges a fee of up to $36 per device.
Popular Stories
Apple today updated the 14-inch MacBook Pro base model with its new M5 chip, which is also available in updated iPad Pro and Vision Pro models.
In addition, the base 14-inch MacBook Pro can now be configured with up to 4TB of storage on Apple's online store, whereas the previous model maxed out at 2TB. However, the maximum amount of unified RAM available for this model remains 32GB.
Like...
Apple today announced the next-generation iPad Pro, featuring the custom-designed M5, C1X, and N1 chips.
The M5 chip has up to a 10-core CPU, with four performance cores and six efficiency cores. It features a next-generation GPU with Neural Accelerator in each core, allowing the new iPad Pro to deliver up to 3.5x the AI performance than the previous model, and a third-generation ray-tracing ...
Apple plans to announce new products "this week," according to Bloomberg's Mark Gurman.
Apple's "Mac Your Calendars" teaser last October
In his Power On newsletter today, Gurman said the products set to be updated this week include the iPad Pro, Vision Pro, and "likely" the base 14-inch MacBook Pro, with all three likely to receive a spec bump with Apple's next-generation M5 chip.
Gurman...
We didn't get a second fall event this year, but Apple did unveil updated products with a series of press releases that went out today. The M5 chip made an appearance in new MacBook Pro, Vision Pro, and iPad Pro models.
Subscribe to the MacRumors YouTube channel for more videos.
We've rounded up our coverage and highlighted the main feature changes for each device below.
MacBook Pro
M5...
Apple marketing chief Greg Joswiak today teased the launch of an upcoming product, saying "something powerful is coming" on social media.
Subscribe to the MacRumors YouTube channel for more videos.
A short animation accompanying Joswiak's teaser reveals a brief glimpse of a MacBook Pro along with the words "coming soon." The shape of the MacBook Pro is a V, which is the Roman numeral...
Apple's AirPods Max have now been available for almost five years, so what do we know about the second-generation version?
According to Apple supply chain analyst Ming-Chi Kuo, the new AirPods Max will be lighter than the current ones, but exactly how much is as yet known. The current AirPods Max weigh 0.85 pounds (386.2 grams), excluding the charging case, making it one of the heavier...
Apple today updated the Vision Pro headset with its next-generation M5 chip for faster performance, and a more comfortable Dual Knit Band.
The M5 chip has a 10-core CPU, a 10-core GPU with Neural Accelerators, and a 16-core Neural Engine, and we have confirmed the Vision Pro still has 16GB of RAM.
With the M5 chip, the Vision Pro offers faster performance and longer battery life compared...
Apple on Wednesday updated the 14-inch MacBook Pro, iPad Pro, and Vision Pro with its next-generation M5 chip, but previous rumors have indicated that the company still plans to announce at least a few additional products before the end of the year.
The following Apple products have at one point been rumored to be updated in 2025, although it is unclear if the timeframe for any of them has...
Apple is going to launch a new version of the MacBook Pro as soon as tomorrow, so we thought we'd go over what to expect from Apple's upcoming Mac.
M5 Chip
The MacBook Pro will be one of the first new devices to use the next-generation M5 chip, which will replace the M4 chip.
The M5 is built on TSMC's more advanced 3-nanometer process, and it will bring speed and efficiency improvements. ...
The new 14-inch MacBook Pro with an M5 chip does not include a charger in the box in European countries, including the U.K., Ireland, Germany, Italy, France, Spain, the Netherlands, Norway, and others, according to Apple's online store.
In the U.S. and all other countries outside of Europe, the new MacBook Pro comes with Apple's 70W USB-C Power Adapter, but European customers miss out....
