First Impressions Roundup: iPhone SE and 9.7" iPad Pro

Apple today provided members of the press with hands-on time using the iPhone SE and 9.7" iPad Pro, and first impressions of the new products are beginning to surface across the web. Below is a roundup of some of the more interesting observations and opinions about the new smartphone and tablet.

iPhone SE

iPhone-SE-demo
The Verge said the iPhone SE "finally makes a small phone feel powerful," which is unsurprising given it is essentially an iPhone 6s shrunk down into an iPhone 5s form factor. The 4-inch smartphone is powered by a 64-bit A9 chip with M9 motion co-processor, which is up to twice as fast as the iPhone 5s. Other features are outlined in our iPhone SE announcement coverage.

Usually, getting a small phone has meant getting a phone that skimps on power or on the camera (or, most likely, both). That's absolutely not the case with the iPhone SE. It feels every bit as fast and modern as an iPhone 6S, able to move quickly through screens and web pages. Obviously we weren't able to test the camera very extensively, but we can say that it launches quickly and takes photos just as fast.


TechnoBuffalo described the iPhone SE's top five new features as its 4-inch screen size, $399 starting price, 4K video recording, Live Photos support, and full Apple Pay support without needing an Apple Watch.

That’s going to be a nice bump for folks with the iPhone 5s who otherwise weren’t able to use Apple Pay due to the lack of an NFC chip in the smartphone. Also, Touch ID should be much, much faster than the sensor originally included in that device.

Business Insider highlighted how Apple used more scratch resistant materials for the iPhone SE shell, meaning it should not be prone to scratches and scuffs as easily as the iPhone 5s. This includes matte-chamfered edges and a slightly different aluminum backing with a color-matching Apple logo.

The good news: The iPhone SE gives you everything great about the iPhone 6s for $250 cheaper.

The bad news: Despite all those great features, it still feels a lot like the iPhone Apple unveiled 2.5 years ago.

More: Ars Technica, Engadget, TechRadar, and SlashGear

9.7" iPad Pro

iPad-Pro-comparison
AnandTech went hands on with the new 9.7-inch iPad Pro's True Tone Display, which Apple says adjusts the color temperature of the display by measuring ambient light conditions. There is a toggle switch for True Tone in the iPad's settings, as shown in the short demo video below.

It turns out that this is something that you can toggle on and off on the fly, and the result that it produces seems to be designed to make the display more consistently neutral while other Apple mobile devices tend to end up with a colder white balance in most conditions. I didn’t see a toggle for color gamut, so it’s likely that the iPad Pro 9.7” is using either color management to enable a wider gamut on the fly or just displaying a wider color gamut all the time.


CNET tested the 9.7-inch iPad Pro in a brief hands-on video that summarizes the tablet's features and tech specs and provides a quick look at the Apple Pencil and resized Smart Keyboard. The tablet features a Smart Connector that will allow it to be paired with many other keyboards and accessories.


TechnoBuffalo was able to get a look at the new iPad Pro and has a video depicting its four speakers, rear camera, and Apple Pencil compatibility, along with a quick rundown on all of the included features.


SlashGear also received time to test the smaller iPad Pro, and declared "it's enough to make you throw your iPad Air 2 into the trash." The first impressions also spoke highly about the Apple Pencil.

Really, the iPad Pro 9.7 is about taking the iPad Air 2 form factor and supercharging its guts, and hopefully encouraging a wider wallet in return. On that front, it's undoubtedly the best all-round iPad you can buy, but only time will tell if it can turn around tablet sales for Apple.

More: The Verge, Engadget, AppleInsider, CNET

Related Roundup: iPad Pro
Buyer's Guide: iPad Pro (Caution)
Related Forum: iPhone

Popular Stories

iphone 16 display

iPhone 17's Scratch Resistant Anti-Reflective Display Coating Canceled

Monday April 28, 2025 12:48 pm PDT by
Apple may have canceled the super scratch resistant anti-reflective display coating that it planned to use for the iPhone 17 Pro models, according to a source with reliable information that spoke to MacRumors. Last spring, Weibo leaker Instant Digital suggested Apple was working on a new anti-reflective display layer that was more scratch resistant than the Ceramic Shield. We haven't heard...
iPhone 17 Air Pastel Feature

iPhone 17 Reaches Key Milestone Ahead of Mass Production

Monday April 28, 2025 8:44 am PDT by
Apple has completed Engineering Validation Testing (EVT) for at least one iPhone 17 model, according to a paywalled preview of an upcoming DigiTimes report. iPhone 17 Air mockup based on rumored design The EVT stage involves Apple testing iPhone 17 prototypes to ensure the hardware works as expected. There are still DVT (Design Validation Test) and PVT (Production Validation Test) stages to...
Beyond iPhone 13 Better Blue

20th Anniversary iPhone Likely to Be Made in China Due to 'Extraordinarily Complex' Design

Monday April 28, 2025 4:29 am PDT by
Apple will likely manufacture its 20th anniversary iPhone models in China, despite broader efforts to shift production to India, according to Bloomberg's Mark Gurman. In 2027, Apple is planning a "major shake-up" for the iPhone lineup to mark two decades since the original model launched. Gurman's previous reporting indicates the company will introduce a foldable iPhone alongside a "bold"...
apple watch ultra yellow

What's Next for the Apple Watch Ultra 3 and Apple Watch SE 3

Friday April 25, 2025 2:44 pm PDT by
This week marks the 10th anniversary of the Apple Watch, which launched on April 24, 2015. Yesterday, we recapped features rumored for the Apple Watch Series 11, but since 2015, the Apple Watch has also branched out into the Apple Watch Ultra and the Apple Watch SE, so we thought we'd take a look at what's next for those product lines, too. 2025 Apple Watch Ultra 3 Apple didn't update the...
iphone 17 air iphone 16 pro

iPhone 17 Air USB-C Port May Have This Unusual Design Quirk

Wednesday April 30, 2025 3:59 am PDT by
Apple is preparing to launch a dramatically thinner iPhone this September, and if recent leaks are anything to go by, the so-called iPhone 17 Air could boast one of the most radical design shifts in recent years. iPhone 17 Air dummy model alongside iPhone 16 Pro (credit: AppleTrack) At just 5.5mm thick (excluding a slightly raised camera bump), the 6.6-inch iPhone 17 Air is expected to become ...
iPhone 17 Pro Blue Feature Tighter Crop

iPhone 17 Pro Launching Later This Year With These 13 New Features

Wednesday April 23, 2025 8:31 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
iPhone 17 Pro on Desk Feature

All iPhone 17 Models Again Rumored to Feature 12GB of RAM

Tuesday April 29, 2025 3:36 am PDT by
All upcoming iPhone 17 models will come equipped with 12GB of RAM to support Apple Intelligence, according to the Weibo-based leaker Digital Chat Station. The claim from the Chinese leaker, who has sources within Apple's supply chain, comes a few days after industry analyst Ming-Chi Kuo said that the iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max will all be equipped with 12GB of RAM. ...
AirPods Pro 3 Mock Feature

AirPods Pro 3 Just Months Away – Here's What We Know

Tuesday April 29, 2025 1:30 am PDT by
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...

Top Rated Comments

Oblivious.Robot Avatar
119 months ago
Now that is some SErious innovation right there. :D
-
Jokes aside, iPhone SE has a hidden ace up its sleeve: battery life.
Thats what you get when you have a reasonable thin iphone than an anorexic iphone, which doesn't protrude plus I still love the 5's design better than my own 6's.
-
Now if only they could sort out on what exactly is "space grey".




Attachment Image
Score: 25 Votes (Like | Disagree)
Swordylove Avatar
119 months ago
The bad news: Despite all those great features, it still feels a lot like the iPhone Apple unveiled 2.5 years ago.
That is not bad news at all. The iPhone Apple unveiled 2.5 years ago is much better looking and has the perfect size.
Score: 24 Votes (Like | Disagree)
iabacus Avatar
119 months ago
The day the magic died
Score: 21 Votes (Like | Disagree)
kwerle Avatar
119 months ago
This is the phone I've been waiting for. I just don't want a bigger phone.
Score: 21 Votes (Like | Disagree)
Andres Cantu Avatar
119 months ago
The iPhone SE is a way for Apple to test how the market responds to what is essentially a flagship 4" model. If it reacts favorably and sells well, then they would probably start releasing one every year, probably starting with the iPhone 7s. If it reacts unfavorably and does not sell well, then that's why it was a "special edition." Works either way!
Score: 15 Votes (Like | Disagree)
Count Blah Avatar
119 months ago
iPhone SE is a downgrade, not a upgrade
It's a BIG upgrade from the 5s, the last 4" iPhone.

If you are not interested in 4" phones, then this simply isn't intended for you.

Glad you have other choices. But why begrudge others, their choice?
Score: 14 Votes (Like | Disagree)