Fitbit Announces New $200 Smart Wearable 'Blaze' With Touchscreen Display

During CES this year, wearable manufacturer Fitbit is showing off the newest addition to its lineup of fitness-focused devices with the $199.95 "Fitbit Blaze". The new product is the first Fitbit with a full color LCD display that includes a touchscreen for users to interact with various activity tracking features and notifications.

fitbit blaze 3
Similar to the Apple Watch, the Blaze lets users pop out the case and alternate between different bands and styles for a more customized experience. But, in line with the company's other products, the Blaze has an activity and exercise focus with no other third-party apps available on the device.

The wearable will be able to track daily sleep, exercises, steps, and calories burnt, and also includes FitStar workouts that guide users through regimens with step-by-step instructions. All collected data from the Blaze will be able to be shared onto an iOS, Android and Windows Phone device, as the company's previous products have allowed.

fitbit blaze 2
The activity tracker will automatically begin detecting when its wearer is beginning activities like running or playing sports thanks to Fitbit's "SmartTrack" feature, taking some of the hassle out of gathering exercise data for Fitbit customers. The Blaze doesn't have GPS (although it can pull data from a connected smartphone), but includes a heart rate sensor and music controls.

Fitbit says the device will give its users access to the traditional notification settings seen in most smart wearables nowadays, including calls, texts, and calendar alerts on the brand new touchsreen display. The company also promises five days of battery life in total for the Blaze. The new wearable is available in small, large, and extra-large sizing options and, like the Apple Watch, can't be used when swimming.

Those interested can pre-order the Fitbit Blaze for $199.95 in Black, Blue, and Plum. A handful of accessories are also up for pre-order for anyone wishing to add variety to the Blaze, including a $129.95 Metal Links + Frame stainless steel band, $99.95 Leather Band + Frame, and the $29.95 traditional Classic Band in the three previously mentioned colors.

Top Rated Comments

(View all)
Avatar
63 months ago
I love how people on this forum automatically reply "Looks like ****" "worthless" as Apple sheep would. Trust me - you want other companies to succeed to create competition. If Apple doesn't have competition, they won't be pushed to create amazing products.

tl;dr - You want Fitbit and others to succeed.
Score: 21 Votes (Like | Disagree)
Avatar
63 months ago

Still looks better than Apple's bong

You really think so?



Score: 12 Votes (Like | Disagree)
Avatar
63 months ago
I'm a big fan of Fitbit products....but this is awful looking.
Score: 8 Votes (Like | Disagree)
Avatar
63 months ago

Almost $200 cheaper... you're up Apple.

Did you read the part about how it's focused on fitness and does NOT run any other apps?
Score: 8 Votes (Like | Disagree)
Avatar
63 months ago

That's the ugliest bong I've ever seen!!!

Still looks better than Apple's bong
Score: 8 Votes (Like | Disagree)
Avatar
63 months ago
Apple Watch 1 makes this obsolete, let alone Apple Watch 2 in a few months.
Score: 7 Votes (Like | Disagree)

Top Stories

New Photos Offer Better Look at iPhone 12 Color Options

Tuesday October 20, 2020 2:34 am PDT by
As we wait for the iPhone 12 review embargo to lift later today, more pictures are circulating of the devices in real-world lighting conditions, providing a better look at the different colors available. Leaker DuanRui has shared images on Twitter of the iPhone 12 in white, black, blue, green, and (PRODUCT)RED. The black and white colors are similar to the iPhone 11 colors, but the other...

iPhone 12 Pro in Graphite and iPhone 12 in Blue Shown Off in Unboxing Videos

Monday October 19, 2020 8:20 am PDT by
While the iPhone 12 Pro does not launch until Friday, we now have an early unboxing video of the device courtesy of Twitter account DuanRui, providing a closer look at the shiny new flat-edge design and sleek Graphite color option. Ben Geskin re-uploaded the unboxing video to YouTube, which we've embedded below: Geskin has also uploaded an unboxing video of the iPhone 12 in Blue: ...

Apple Releases iPadOS and iOS 14.1 With Multiple Bug Fixes Ahead of iPhone 12 Launch

Tuesday October 20, 2020 10:06 am PDT by
Apple today released iOS and iPadOS 14.1, the first major updates to the iOS and iPadOS 14 operating system updates that were released in September. iOS and iPadOS 14.1 come a week after Apple released the golden master versions of the updates to developers. The iOS 14.1 update can be downloaded for free and it is available on all eligible devices over-the-air in the Settings app. To access...

Watch: iPhone 12 and iPhone 12 Pro Unboxing Videos and First Impressions

Tuesday October 20, 2020 6:05 am PDT by
Apple's embargo has lifted for iPhone 12 and iPhone 12 Pro reviews. In addition to our detailed review roundups for each device, we've rounded up over a dozen unboxing videos and first impressions below. iPhone 12 in Blue on left and iPhone 12 Pro in Pacific Blue on right via Engadget Key new features of the iPhone 12 and iPhone 12 Pro include a flat-edge design, 5G support, a much faster A14 ...

Gold Version of iPhone 12 Pro Apparently Has a More Fingerprint Resistant Stainless Steel Frame

Tuesday October 20, 2020 11:56 am PDT by
iPhone 12 Pro reviews hit the web today, and one of the more interesting tidbits came from TechCrunch's Matthew Panzarino, who revealed that the Gold version of the device apparently has a more fingerprint resistant coating applied to the stainless steel frame. From his review:Most of the iPhone 12 Pro finishes still use a physical vapor deposition process for edge coating. But the new gold...

Photographer Austin Mann Tests the iPhone 12 Pro's Camera

Wednesday October 21, 2020 4:14 am PDT by
Travel photographer Austin Mann usually performs an in-depth review of new iPhone models to test their camera performance in real-world scenarios. To test Apple's new iPhone 12 Pro, Mann traveled to Glacier National Park, Montana. Mann focused on some of the biggest camera upgrades with the iPhone 12 Pro, including the upgraded Wide lens, Ultra Wide Night mode, and LiDAR autofocus, across a...

iPhone 12 Pro Max Has Smaller 3,687 mAh Battery According to Regulatory Filing

Tuesday October 20, 2020 8:48 pm PDT by
Apple's new iPhone 12 Pro Max is equipped with a 3,687 mAh battery, which is around 7% less capacity than the 3,969 mAh battery in the iPhone 11 Pro Max, according to a regulatory filing published by TENAA, the Chinese equivalent of the FCC. The regulatory filing, spotted by MacRumors, also lists the iPhone 12 Pro Max with 6GB of RAM as seen in benchmark results last week. Apple has filed ...

5G Drains iPhone 12 Battery 20% Faster Than 4G in Benchmark

Wednesday October 21, 2020 3:17 am PDT by
After the first reviews for the iPhone 12 and iPhone 12 Pro emerged yesterday, a new report by Tom's Guide reveals the extent of battery life reductions when using 5G. The report outlines a test wherein the iPhone surfs the web continuously at 150 nits of screen brightness, launching a new site every 30 seconds until the battery drains. Interestingly, the test was run on an iPhone 12 and...

Hands-On With Apple's iPhone 12 and 12 Pro MagSafe Cases

Tuesday October 20, 2020 1:33 pm PDT by
Apple's iPhone 12 and 12 Pro are launching this Friday, and ahead of that release date, Apple is shipping out various accessories like the MagSafe charger and MagSafe cases. Yesterday we took a look at the MagSafe charger, and today our MagSafe case came in the mail, so we thought we'd take another look at the charger to see how it works with the case and just how strong the case magnets are. S ...

Reliable Leaker Suggests AirTags 'Coming Soon' in Two Different Sizes

Tuesday October 20, 2020 1:53 am PDT by
Apple's rumored AirTags Bluetooth tracking devices could launch imminently and will be available in two size options, based on new tweets from cryptic-but-reliable leaker L0vetodream. In typical enigmatic style, the leaker first tweeted this morning that a "big one" and a "small one" are "coming soon," but withheld what they were referring to. However that was followed an hour later with the ...