Apple Files Trademarks for Beats 2, 3, 4, and 5 Radio Stations
Apple filed trademark applications for the word marks B2, B3, B4, and B5 with the U.S. Patent and Trademark Office in November, including the matching marks Beats Two, Beats Three, Beats Four, and Beats Five, as spotted by French website Consomac [Google Translate]. The applications are currently pending review.
All four trademark applications are assigned to "Beats Electronics, LLC," have the same logo that Apple uses for its Beats 1 radio station, and are listed under broadcasting- and streaming music-related categories, indicating that Apple could be planning an expansion of its Beats radio network in the future.
Goods and Services: broadcasting and transmission of voice, data, images, music, audio, video, multimedia, television, and radio by means of telecommunications networks; broadcast and transmission of streamed music, audio, video, and multimedia content by means of telecommunications networks; matching users for the transfer of music, audio, video, and multimedia by means of telecommunications networks; providing access to websites, databases, electronic bulletin boards, on-line forums, directories, music, and video and audio programs
Apple's licensing terms with record labels reportedly give the company permission to create up to five additional radio stations like Beats 1 without needing to negotiate new terms. Apple could potentially launch additional Beats stations around the world, adding DJs in other countries or launching stations with a specific focus or genre.
MacRumors previously discovered that Apple has registered domains such as beats2.com.cn, beats2.hk, and beats4.com.ru in various countries around the world. Beats 1 is broadcast worldwide, but in the future, Apple may wish to offer stations that cater to different languages and musical preferences around the world.
Beats 1 is broadcast in over 100 countries and has been on air since Apple Music launched on June 30. Apple's 24/7 live global radio station, anchored by renowned DJs Zane Lowe, Ebro Darden and Julie Adenuga, provides a mix of the latest music, guest interviews and more. Beats 1 can be streamed through Apple Music and iTunes.