A new report today from Swedish news service Rapidus (via Tech.eu) claims that Apple has been quietly increasing its presence in Lund, Sweden with a focus on an "advanced mapping technology" that aims to further improve Apple Maps . The company is reportedly working out of a new R&D center in the city said to have launched last November.
Now, a report from news agency Rapidus claims Apple has been quietly ramping up its operations in Lund, a city near Malmö in Sweden, where it is apparently working on 'advanced mapping technology'. Reports that Apple had set up a relatively secretive R&D center in Lund first surfaced in November last year, but it's always been unclear what was being worked on over there.
The news today points toward continued improvements for Apple Maps, which is currently seeing a significant amount of investment from Apple. The company has in recent months expanded its fleet of vans surveying streets around the United States and other countries with a variety of sensors. Apple confirmed over the summer that the data collected from the vehicles will be used to improve Apple Maps in the future, likely with street-level imagery similar to Google's Street View.