A new report today from Swedish news service Rapidus (via Tech.eu) claims that Apple has been quietly increasing its presence in Lund, Sweden with a focus on an "advanced mapping technology" that aims to further improve Apple Maps . The company is reportedly working out of a new R&D center in the city said to have launched last November.

ios9mapsnewfeatures

Now, a report from news agency Rapidus claims Apple has been quietly ramping up its operations in Lund, a city near Malmö in Sweden, where it is apparently working on 'advanced mapping technology'. Reports that Apple had set up a relatively secretive R&D center in Lund first surfaced in November last year, but it's always been unclear what was being worked on over there.

The news today points toward continued improvements for Apple Maps, which is currently seeing a significant amount of investment from Apple. The company has in recent months expanded its fleet of vans surveying streets around the United States and other countries with a variety of sensors. Apple confirmed over the summer that the data collected from the vehicles will be used to improve Apple Maps in the future, likely with street-level imagery similar to Google's Street View.

Top Rated Comments

Mavelous Avatar
114 months ago
Where are we in the whole "Apple Maps Data Needs Fixing" thing? I've used Maps as a SatNav since iOS 7 when I got my first iPhone, and have never had a problem with it.
Great. every time I use my maps app I'm gonna be led to IKEA
Score: 4 Votes (Like | Disagree)
thekeyring Avatar
114 months ago
Where are we in the whole "Apple Maps Data Needs Fixing" thing? I've used Maps as a SatNav since iOS 7 when I got my first iPhone, and have never had a problem with it.
Score: 2 Votes (Like | Disagree)
Jsameds Avatar
114 months ago
A "Streetview from Apple" is what I'm waiting for.

I imagine it will be integrated with FlyOver for a seamless transition between maps and streetview, and that you'll be able to roam freely through the roads as opposed to teleporting from bubble to bubble as is the case with Google's.

It's gonna be so cool! :cool:
Score: 2 Votes (Like | Disagree)
Keane16 Avatar
114 months ago
I am happy to see the continued investment in maps. Still I am curious why Sweden? Seems like a strange place to develop maps, but I guess, whatever.
The question should be why not Sweden. Excellent country, with a strong background in Tech and Science.

In particular Lund has an great research University which I imagine makes it a hotbed for talent? Just a guess though.

https://en.wikipedia.org/wiki/Lund_University#Academics

"According to the book, The Flight of the Creative Class, by the U.S. urban studies, Professor Richard Florida ('https://en.wikipedia.org/wiki/Richard_Florida') of University of Toronto ('https://en.wikipedia.org/wiki/University_of_Toronto'), Sweden is ranked as having the best creativity ('https://en.wikipedia.org/wiki/Creativity') in Europe for business and is predicted to become a talent magnet for the world's most purposeful workers. The book compiled an index to measure the kind of creativity it claims is most useful to business – talent, technology and tolerance"

https://en.wikipedia.org/wiki/Economy_of_Sweden

I'm glad Apple is expanding globally, with this and the R&D Center in Israel. Helps tap into local talent.
Score: 1 Votes (Like | Disagree)
lincolntran Avatar
114 months ago
Great. every time I use my maps app I'm gonna be led to IKEA
Every time I looked for a Target near my house, Google Map takes me to a child care center. Google Map has taken me to wrong places in more times than I care to count. Apple Map has improved a lot since launch and I use it most of the time now.


I'd use Apple Maps if my address or even my street were on the map. 2 years of reporting the bug/error have got me nowhere.
I feel your pain. Other people has better luck with reporting in details like street address, gps location, etc. when sending in the bug.


A "Streetview from Apple" is what I'm waiting for.

I imagine it will be integrated with FlyOver for a seamless transition between maps and streetview, and that you'll be able to roam freely through the roads as opposed to teleporting from bubble to bubble as is the case with Google's.

It's gonna be so cool! :cool:
You know Apple, they try to provide a great experience while Google just throw a bunch of buttons and arrows together and call it a day.
Score: 1 Votes (Like | Disagree)
2457282 Avatar
114 months ago
because Apple acquired a mapping company in sweden...?

http://9to5mac.com/2011/10/29/apple-acquired-mind-blowing-3d-mapping-company-c3-technologies-looking-to-take-ios-maps-to-the-next-level/
Thanks. I was not aware of the purchase, but that explains everything nicely.
Score: 1 Votes (Like | Disagree)

Popular Stories

iOS 18 CarPlay Feature

iOS 18 Adds These 5 New Features to CarPlay

Thursday June 13, 2024 7:44 am PDT by
Apple did not mention CarPlay during its WWDC keynote this week, but iOS 18 includes a handful of new features for the in-car software. Overall, there is not a whole lot new for CarPlay on iOS 18, with changes seemingly limited to the Messages and Settings apps so far. Below, we recap everything new for CarPlay on iOS 18. New for CarPlay on iOS 18 1. Contact Photos in Messages App...
ios 18 button bulge

iOS 18 Adds Pop-Out Bezel Animation When Pressing iPhone Buttons

Tuesday June 11, 2024 10:40 am PDT by
iOS 18 includes a small but interesting change for the buttons on the iPhone, adding more of a visual element when changing volume, activating the Action button, or locking the screen. When you press an iPhone button in iOS 18, the display bezel bulges outward slightly. This feature is available for the volume buttons, Action button and the power button, and it will also likely be used for...
iOS 18 Mock iPhone 16 Feature Gray

Revealed: iOS 18 Works With These iPhone Models

Monday June 10, 2024 3:57 am PDT by
iOS 18 will be compatible with the same iPhone models as iOS 17, according to a post on X today from a private account with a proven track record of sharing build numbers for upcoming iOS updates. iOS 18 will be compatible with the iPhone XR, and hence also the iPhone XS and iPhone XS Max models with the same A12 Bionic chip, but older iPhone models will miss out. Here is the full...
maxresdefault

First Look at Messages via Satellite in iOS 18

Thursday June 13, 2024 11:29 am PDT by
Apple has been gradually expanding its suite of satellite connectivity features for iPhone, and iOS 18 brings a significant new one in the form of Messages via satellite. The feature allows users to send and receive iMessages and SMS texts, including emoji and Tapbacks, while out of range of cellular and Wi-Fi networks. CNET met up with Apple's senior director of platform product marketing,...
iOS 18 Siri Integrated Feature

Massive iPhone Upgrade Coming This Week But These Devices Will Miss Out

Sunday June 9, 2024 1:25 pm PDT by
Apple is planning a major AI overhaul in iOS 18, with a feature set it is referring to as "Apple Intelligence." However, these new features will not work on older iPhones, even if they do appear on the new operating system's device compatibility list. Apple's initial AI roadmap for iOS 18 is said to come in two parts: Basic AI features that will be processed on-device, and more advanced...
Generic iOS 18 Feature Real Mock

Your iPhone 15 Can Show the Time When It's Out of Battery in iOS 18

Wednesday June 12, 2024 2:57 pm PDT by
The iPhone has had a Power Reserve function that holds back a small amount of battery life to allow features like Find My and NFC unlocking to work even when your device has died, and in iOS 18, Apple seems to be improving the feature further for the iPhone 15 models. As demonstrated on Reddit, when the battery on an iPhone running iOS 18 is exhausted, the phone can continue to show the time ...