Apple Expanding R&D Center in Sweden to Work on 'Advanced Mapping Technology'

Where are we in the whole "Apple Maps Data Needs Fixing" thing? I've used Maps as a SatNav since iOS 7 when I got my first iPhone, and have never had a problem with it.

Great. every time I use my maps app I'm gonna be led to IKEA

Where are we in the whole "Apple Maps Data Needs Fixing" thing? I've used Maps as a SatNav since iOS 7 when I got my first iPhone, and have never had a problem with it.

A "Streetview from Apple" is what I'm waiting for.

I imagine it will be integrated with FlyOver for a seamless transition between maps and streetview, and that you'll be able to roam freely through the roads as opposed to teleporting from bubble to bubble as is the case with Google's.

It's gonna be so cool! :cool:

I am happy to see the continued investment in maps. Still I am curious why Sweden? Seems like a strange place to develop maps, but I guess, whatever.

The question should be why not Sweden. Excellent country, with a strong background in Tech and Science.

In particular Lund has an great research University which I imagine makes it a hotbed for talent? Just a guess though.

https://en.wikipedia.org/wiki/Lund_University#Academics

"According to the book, The Flight of the Creative Class, by the U.S. urban studies, Professor Richard Florida ('https://en.wikipedia.org/wiki/Richard_Florida') of University of Toronto ('https://en.wikipedia.org/wiki/University_of_Toronto'), Sweden is ranked as having the best creativity ('https://en.wikipedia.org/wiki/Creativity') in Europe for business and is predicted to become a talent magnet for the world's most purposeful workers. The book compiled an index to measure the kind of creativity it claims is most useful to business – talent, technology and tolerance"

https://en.wikipedia.org/wiki/Economy_of_Sweden

I'm glad Apple is expanding globally, with this and the R&D Center in Israel. Helps tap into local talent.

Great. every time I use my maps app I'm gonna be led to IKEA

Every time I looked for a Target near my house, Google Map takes me to a child care center. Google Map has taken me to wrong places in more times than I care to count. Apple Map has improved a lot since launch and I use it most of the time now.

I'd use Apple Maps if my address or even my street were on the map. 2 years of reporting the bug/error have got me nowhere.

I feel your pain. Other people has better luck with reporting in details like street address, gps location, etc. when sending in the bug.

A "Streetview from Apple" is what I'm waiting for.

I imagine it will be integrated with FlyOver for a seamless transition between maps and streetview, and that you'll be able to roam freely through the roads as opposed to teleporting from bubble to bubble as is the case with Google's.

It's gonna be so cool! :cool:

You know Apple, they try to provide a great experience while Google just throw a bunch of buttons and arrows together and call it a day.

because Apple acquired a mapping company in sweden...?

http://9to5mac.com/2011/10/29/apple-acquired-mind-blowing-3d-mapping-company-c3-technologies-looking-to-take-ios-maps-to-the-next-level/

Thanks. I was not aware of the purchase, but that explains everything nicely.

One on the best tech nations that worked hard for what its has. Sweden didn't ask to have to have technology transferred to them at no cost.

because Apple acquired a mapping company in sweden...?

http://9to5mac.com/2011/10/29/apple-acquired-mind-blowing-3d-mapping-company-c3-technologies-looking-to-take-ios-maps-to-the-next-level/

I am happy to see the continued investment in maps. Still I am curious why Sweden? Seems like a strange place to develop maps, but I guess, whatever.

Waiting for that usual "Apple will always be behind Google, should give up" comment.