Apple Shares New 'Discover' Apple Music Ads Featuring Flo Morrissey, Flying Lotus, Shamir and Leon Bridges

Apple has released four new Apple Music videos in its "Discovery" series, which is designed to highlight lesser known artists and help users discover new music. The videos feature singer Flo Morrissey, musician Leon Bridges, singer and guitarist Shamir, and DJ and rapper Flying Lotus.

Flo Morrissey's first single, "Pages of Gold," was released in December of 2014, and was followed by her first album, Tomorrow Will Be Beautiful. The video focuses just on her singing and is accompanied by the description: "Introducing artists you didn't know you couldn't live without. Discover and connect with new music and the people who make it - artists like Flo Morrissey."


Flying Lotus has been releasing albums since 2006, with his latest album, You're Dead, launching in late 2014. His Apple Music video features his electronic music with the description: "Experiment with music just like the artists do. Discover and connect with new music and the people who make it - artists like Flying Lotus."


Leon Bridges is an American gospel and soul singer whose first album, Coming Home, was released in June of 2015. His video features his song Smooth Sailin', along with the following description: "Music curation that has as much soul as the artists themselves. Discover and connect with new music and the people who make it - artists like Leon Bridges." Bridges is one of several artists who will be performing at Apple's upcoming Apple Music festival.


The final video features Shamir, a singer who released his first RP, Northtown in June of 2014 and his first album, Ratchet, in May of 2015. Shamir's video features his song "Demon," with the following description: "The track you can't get out of your head is ready to get in your head. Discover and connect with new music and the people who make it - artists like Shamir."


All of the videos feature the same black and white style with no spoken content, in order to focus primarily on the artists' work. The videos being released today are the fourth, fifth, sixth, and seventh videos in the "Discovery" series, which has also featured James Bay and Kygo.

Top Rated Comments

Goldfrapp Avatar
70 months ago
Ooo, haven't had Apple Music-related news in a while. Thanks for reminding me to cancel my subscription soon.
Score: 12 Votes (Like | Disagree)
verpeiler Avatar
70 months ago

Not heard of any of them. Why not get a big name to support your music? Or is Bono busy?

ROFL. And the next guys says: Why only big names? Where are the newcomers and indie artist.

This is so pathetic.
Score: 7 Votes (Like | Disagree)
Zirel Avatar
70 months ago

Sorry, who are they?

That's the point.

Get MUSIC and start listening.
Score: 6 Votes (Like | Disagree)
coolfactor Avatar
70 months ago

My 3 months trial not over yet, but still I'm buying the music that I love in the iTunes store
sorry but I don't like to listen to something that not mine & not in my libraryיקמ איק 3
When my 3 months trial are over, I'm stoping with music
& remember that?
<iframe width="420" height="315" src="

" frameborder="0" allowfullscreen></iframe>

That was then, this is now. I agreed with Steve Jobs 100% at that time, and I purchased hundreds of dollars worth of songs. I still have that library of songs, but I listen to it maybe once every 6 months. I prefer streaming channels now because I want to listen to new songs, songs that I would not otherwise have discovered. The world has changed and subscriptions are a far better fit with today's world. That's my 2¢.

But oh boy, listening to the powerful Steve Jobs really takes me back... miss that guy.
Score: 6 Votes (Like | Disagree)
sampaul Avatar
70 months ago
Apple, you tried your best with Apple Music, but I am gonna stick with Spotify.
Score: 6 Votes (Like | Disagree)
Blakjack Avatar
70 months ago

Not heard of any of them. Why not get a big name to support your music? Or is Bono busy?

Because Apple Music is about discovering new music.
Score: 4 Votes (Like | Disagree)

Top Stories

iphone 5s black slate

Images of Unreleased iPhone 5s in Black and Slate Shared Online

Sunday January 17, 2021 9:47 am PST by
Twitter user @DongleBookPro has today shared images of a prototype iPhone 5s in an unreleased Black and Slate color. The iPhone 5s was launched in September 2013. The device featured Touch ID, a 64-bit processor, and a True Tone LED flash for the first time. Other new features included a five-element lens with an f/2.2 aperture, a 15 percent larger camera sensor, Burst Mode, and Slo-Mo...
iP12 charge airpods feature 2

Hidden iPhone 12 Hardware Feature Could Still be Unlocked

Thursday January 14, 2021 2:51 am PST by
All iPhone 12 and iPhone 12 Pro models purportedly have a hidden reverse wireless charging feature, according to an FCC filing. The feature has not yet been activated, but could yet be unlocked for an upcoming Apple accessory. The FCC filing suggests that iPhone 12 models contain the hardware for Wireless Power Transfer (WPT) to accessories: In addition to being able to be charged by a...
Top Stories 43 Feature

Top Stories: MacBook Pro, iMac, Mac Pro, and iPhone Rumors, Best of CES 2021

Saturday January 16, 2021 6:00 am PST by
This week was sure a busy one in the Apple world, with a flurry of announcements out of CES early in the week followed by a rash of Mac- and iPhone-related rumors later in the week. The new rumors this week included details on updated MacBook Pro, iMac, and Mac Pro models, as well as a few other tidbits, so make sure to read on below to get caught up! Kuo: New MacBook Pro Models to...
foldable iPhone concept feature

Apple Testing In-Display Fingerprint Sensor for iPhone 13, Foldable iPhone Also in the Works

Friday January 15, 2021 1:46 pm PST by
Apple has started "early work" on an iPhone that has a foldable display, according to a new report from Bloomberg's Mark Gurman. Though testing of a foldable iPhone has begun, Apple has not committed to releasing a device that has a foldable display. Development has not yet expanded beyond a display and Apple does not have full foldable iPhone prototypes in its labs. Like foldable...
16inchmacbookpromain

Kuo: New MacBook Pro Models to Feature Flat-Edged Design, MagSafe, No Touch Bar and More Ports

Thursday January 14, 2021 9:32 pm PST by
Apple is working on two new MacBook Pro models that will feature significant design changes, well-respected Apple analyst Ming-Chi Kuo said today in a note to investors that was obtained by MacRumors. According to Kuo, Apple is developing two models in 14 and 16-inch size options. The new MacBook Pro machines will feature a flat-edged design, which Kuo describes as "similar to the iPhone 12" ...
macbook pro flexgate

Apple Extends 13-Inch MacBook Pro Backlight Repair Program

Sunday January 17, 2021 10:31 am PST by
Apple this week extended its worldwide 13-inch MacBook Pro Display Backlight Service Program, authorizing coverage for eligible notebooks for up to five years after the original purchase date or up to three years after the start date of the program, whichever is longer. The previous cutoff was four years after the original purchase date. Apple launched the program on May 21, 2019 after...
iphone x camera close

iOS 14.4 Will Introduce Warning on iPhones With Non-Genuine Cameras

Thursday January 14, 2021 8:07 am PST by
In the second beta of iOS 14.4 seeded to developers and public testers this week, MacRumors contributor Steve Moser has discovered code indicating that Apple will be introducing a new warning on iPhones that have had their camera repaired or replaced with aftermarket components rather than genuine Apple components. "Unable to verify this iPhone has a genuine Apple camera," the message will...
Apple TV Ray Light 2 Triad

Apple Extends Free Apple TV+ Trials Until July

Friday January 15, 2021 10:50 am PST by
Apple is once again planning to extend its free Apple TV+ trial subscriptions, this time until July. When Apple TV+ launched in November 2019, Apple offered free Apple TV+ subscriptions to those who purchased a new Apple device in or after September 2019. Those free subscriptions were set to expire in November 2020, but in October 2020, Apple announced that it was extending free trials...
mac pro mini feature

Apple Working on Two New Mac Pro Desktops, One of Which Will Be Reminiscent of Power Mac G4 Cube

Friday January 15, 2021 10:23 am PST by
Apple is developing two versions of the Mac Pro to succeed the Mac Pro that was first released in December 2019, according to a new report from Bloomberg. The first updated Mac Pro is a direct successor to the current Mac Pro and it will use the same design. It may also be equipped with Intel processors rather than Apple silicon chips, and it could be one of the sole machines in the Mac...
macbook pro magsafe

MagSafe is Coming Back to the Mac: A Look Back at Apple's Original Magnetic Charging Technology

Friday January 15, 2021 12:16 pm PST by
Surprise late night rumors last night provided us with our first in-depth look at what we can expect from the new MacBook Pro models that are coming in 2021, and there are some significant changes in the works. Along with additional ports, a new flat-edged design, and the removal of the Touch Bar, Apple's updated MacBook Pro machines will readopt MagSafe. MagSafe in the 2021 MacBook Pro...