Apple Shares New 'Discover' Apple Music Ads Featuring Flo Morrissey, Flying Lotus, Shamir and Leon Bridges

Apple has released four new Apple Music videos in its "Discovery" series, which is designed to highlight lesser known artists and help users discover new music. The videos feature singer Flo Morrissey, musician Leon Bridges, singer and guitarist Shamir, and DJ and rapper Flying Lotus.

Flo Morrissey's first single, "Pages of Gold," was released in December of 2014, and was followed by her first album, Tomorrow Will Be Beautiful. The video focuses just on her singing and is accompanied by the description: "Introducing artists you didn't know you couldn't live without. Discover and connect with new music and the people who make it - artists like Flo Morrissey."


Flying Lotus has been releasing albums since 2006, with his latest album, You're Dead, launching in late 2014. His Apple Music video features his electronic music with the description: "Experiment with music just like the artists do. Discover and connect with new music and the people who make it - artists like Flying Lotus."


Leon Bridges is an American gospel and soul singer whose first album, Coming Home, was released in June of 2015. His video features his song Smooth Sailin', along with the following description: "Music curation that has as much soul as the artists themselves. Discover and connect with new music and the people who make it - artists like Leon Bridges." Bridges is one of several artists who will be performing at Apple's upcoming Apple Music festival.


The final video features Shamir, a singer who released his first RP, Northtown in June of 2014 and his first album, Ratchet, in May of 2015. Shamir's video features his song "Demon," with the following description: "The track you can't get out of your head is ready to get in your head. Discover and connect with new music and the people who make it - artists like Shamir."


All of the videos feature the same black and white style with no spoken content, in order to focus primarily on the artists' work. The videos being released today are the fourth, fifth, sixth, and seventh videos in the "Discovery" series, which has also featured James Bay and Kygo.

Top Rated Comments

(View all)
Avatar
64 months ago
Ooo, haven't had Apple Music-related news in a while. Thanks for reminding me to cancel my subscription soon.
Score: 12 Votes (Like | Disagree)
Avatar
64 months ago

Not heard of any of them. Why not get a big name to support your music? Or is Bono busy?

ROFL. And the next guys says: Why only big names? Where are the newcomers and indie artist.

This is so pathetic.
Score: 7 Votes (Like | Disagree)
Avatar
64 months ago

Sorry, who are they?

That's the point.

Get MUSIC and start listening.
Score: 6 Votes (Like | Disagree)
Avatar
64 months ago

My 3 months trial not over yet, but still I'm buying the music that I love in the iTunes store
sorry but I don't like to listen to something that not mine & not in my libraryיקמ איק 3
When my 3 months trial are over, I'm stoping with music
& remember that?
<iframe width="420" height="315" src="

" frameborder="0" allowfullscreen></iframe>

That was then, this is now. I agreed with Steve Jobs 100% at that time, and I purchased hundreds of dollars worth of songs. I still have that library of songs, but I listen to it maybe once every 6 months. I prefer streaming channels now because I want to listen to new songs, songs that I would not otherwise have discovered. The world has changed and subscriptions are a far better fit with today's world. That's my 2¢.

But oh boy, listening to the powerful Steve Jobs really takes me back... miss that guy.
Score: 6 Votes (Like | Disagree)
Avatar
64 months ago
Apple, you tried your best with Apple Music, but I am gonna stick with Spotify.
Score: 6 Votes (Like | Disagree)
Avatar
64 months ago

Not heard of any of them. Why not get a big name to support your music? Or is Bono busy?

Because Apple Music is about discovering new music.
Score: 4 Votes (Like | Disagree)

Top Stories

Apple Announces New 27-Inch iMac With 10th-Gen Processors, Up to 128GB RAM, 1080p Webcam, True Tone, and More

Tuesday August 4, 2020 8:07 am PDT by
Apple today announced a new 27-inch iMac with faster 10th-generation Intel Core processor options, next-generation AMD graphics, up to 128GB of RAM, a higher-resolution 1080p front-facing FaceTime camera, a True Tone display with a nano-texture glass option, a T2 chip, higher fidelity speakers, studio-quality microphones, and more. A breakdown of the new 27-inch iMac's features and specs:10th...

Apple May Launch This Year's 'iPhone 12' Lineup in Two Stages, With 6.1-inch Models Debuting First

Monday August 3, 2020 3:14 am PDT by
Apple last week confirmed that its "‌iPhone‌ 12" launch will be delayed this year due to the ongoing global health crisis and restrictions on travel. Apple last year started selling iPhones in late September, but this year, Apple projects supply will be "available a few weeks later," suggesting a release sometime in October. We're expecting a total of four OLED iPhones in 5.4, 6.1, and...

Apple-Acquired Dark Sky Officially Shuts Down Android App

Saturday August 1, 2020 3:43 pm PDT by
Apple in March purchased weather app Dark Sky, and at that time, Dark Sky's developers said that the app's Android version would be discontinued on July 1, 2020. However, instead of shuttering the app on that date, the app's developers announced that the discontinuation would be delayed for another month. Now that it's August, Android users are no longer able to access the app, and...

Everything New in iOS 14 Beta 4: Apple TV Widget, Search Improvements, Exposure Notification API and More

Tuesday August 4, 2020 11:14 am PDT by
Apple today released the fourth developer betas of iOS and iPadOS 14 for testing purposes, tweaking and refining some of the features and design changes included in the update. Changes get smaller and less notable as the beta testing period goes on, but there are still some noteworthy new features in the fourth beta, which we've highlighted below. - Apple TV widget - There's a new Apple TV...

Apple Explains Why You Might See 'Not Charging' When a Mac is Plugged In

Monday August 3, 2020 1:42 pm PDT by
If you have a Mac and have seen a "Not Charging" warning when plugging it in to power, Apple last week released a support document that explains why. Macs running macOS 10.15.5 or later have a Battery Health Management feature to preserve the life of the battery, and occasionally, the Battery Health Management option will cause the Mac to pause its charging for calibration purposes.Depending ...

Unreleased iPod Touch with Mac Pro Glossy Black Finish Shared Online

Sunday August 2, 2020 11:32 am PDT by
Twitter user @DongleBookPro has today posted images of what seems to be a first-generation iPod Touch prototype with a 2013 Mac Pro-style glossy black finish. The Twitter user claims that the iPod Touch prototype pictured has "the same coating as the 2013 Mac Pro." Had the finish been selected for the final product, it also would have been similar to the metallic glossy black finish that...

Phil Schiller Moving on to Become 'Apple Fellow,' Greg Joswiak Taking Over as Marketing SVP

Tuesday August 4, 2020 10:07 am PDT by
Apple's Phil Schiller is moving on to become an "Apple Fellow," Apple announced today, while Greg Joswiak will take over as Apple's senior vice president of Worldwide Marketing. Schiller will continue to lead the App Store and Apple Events, but will no longer be in charge of marketing. Apple CEO Tim Cook said he is "thrilled" that Joswiak will be leading the marketing team, and that his...

Microsoft to Stop Supporting Office 2016 for Mac in October

Monday August 3, 2020 12:21 pm PDT by
Microsoft's Office 2016 for Mac is set to reach its end of support date on October 13, 2020, and after that date, connecting to Office 365 services using the Office 2016 for Mac software will no longer be supported. Microsoft shared the detail in a support document from July highlighting which versions of Office will be supported for connecting to Office 365 services in the future.Connecting ...

8 Third-Party Home Screen Widgets That You Can Try Out Now on iOS 14

Wednesday August 5, 2020 12:56 pm PDT by
One of the biggest new features of iOS 14 is Home Screen widgets, which provide information from apps at a glance. The widgets can be pinned to the Home Screen in various spots and sizes, allowing for many different layouts. When the iOS 14 beta was first released in June, widgets were limited to Apple's own apps like Calendar and Weather, but several third-party developers have begun to test ...

Apple Shares Requirements for Default Third-Party Browser and Email Apps With Developers

Monday August 3, 2020 4:28 pm PDT by
Apple in iOS 14 plans to allow users to set a third-party app as the default email or browser app on an iPhone or iPad, replacing the current Apple-made default apps Safari and Mail. Apple hasn't provided many details on the new feature to users, but as noted by MacStories' Federico Vittici, Apple has shared documentation with developers who want their apps to have the option to be set as a...