First Unboxing of New Apple TV Shows off Packaging, Device and Remote

Despite not arriving until the end of October, YouTuber Andru Edwards has gotten ahold of the fourth-generation Apple TV and unboxed it on video. The video, which appears to be the first unboxing of the device, offers a glimpse at the new packaging for Apple's new set-top box.


The new Apple TV's packaging is all-black and features a picture of the top of the device on the top of the box. Once opened, the user is presented with the Apple TV box and the brand new Siri Remote. Underneath those are a Lightning cable to charge the new remote and a power cable.

Edwards, who says he received his Apple TV on the day of Apple's "Hey Siri" event, then provides a closer look at both the set-top box and remote.

The fourth-generation Apple TV will be available at the end of October. It'll be priced at $149.99 for the 32 GB option and $199.99 for the 64 GB option.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Caution)

Top Rated Comments

drusoicy Avatar
91 months ago
This guy isn't even a big name reporter, wonder how he got one.

More impressed than mad to be honest.

EDIT: He hinted at having an iPad Pro. If he's keeping that hidden from us too he's doing the world a disservice! :p
It's relative. Maybe you don't know me (or the average reader,) but all the vendors and tech manufacturers do, as do my 800k podcast subscribers!
Score: 17 Votes (Like | Disagree)
drusoicy Avatar
91 months ago
So, it comes with a charging cable that can't be used with the ATV? That's a standard USB connector, not a USB-C. I was expecting a charging brick that could be plugged into the wall next to your TV chair, but no dice. So where exactly is Apple thinking it will be plugged in to charge? Odd.
I think a lot of people have a Lightning cable somewhere in their living room for charging tablets and phones, and this can just plug into that is their thinking I'd assume?
Score: 10 Votes (Like | Disagree)
MacFather Avatar
91 months ago
Deleted.
Score: 10 Votes (Like | Disagree)
Mac 128 Avatar
91 months ago
So, it comes with a charging cable that can't be used with the ATV? That's a standard USB connector, not a USB-C. I was expecting a charging brick that could be plugged into the wall next to your TV chair, but no dice. So where exactly is Apple thinking it will be plugged in to charge? Odd.
Score: 8 Votes (Like | Disagree)
drusoicy Avatar
91 months ago
This guy... what a joke! Terrible video, but i'm glad he spent 17 seconds pointing to the power port. /yikes/
Sorry you didn't enjoy it.
Score: 5 Votes (Like | Disagree)
drusoicy Avatar
91 months ago
Oooo... Sounds like you might have some friends in good places then ;)

Can you show us Siri in action?
There will definitely be more. This was just a quick and dirty unboxing while I get more stuff shot and edited and all that.
Score: 5 Votes (Like | Disagree)

Popular Stories

airpods pro black background

AirPods Pro 2: Five New Features and Improvements to Expect

Sunday August 14, 2022 3:28 pm PDT by
Apple's second-generation AirPods Pro are finally nearing launch, with a release expected later this year. If you are considering upgrading to the new AirPods Pro once they are released, keep reading for a list of five new features to expect. In addition to all-new features, the second-generation AirPods Pro will likely adopt some features added to the standard AirPods last year. H2 Chip ...
iPhone 14 Dummies 1 Feature

Everything Rumored for Apple's September Event: iPhone 14, Apple Watch Pro and More

Friday August 12, 2022 2:34 pm PDT by
There's just about a month to go until Apple holds its annual September event focusing on new iPhone and Apple Watch models. We thought we'd take a quick look at everything that's rumored for Apple's September event to give MacRumors readers a rundown on what to expect when the first fall event rolls around. iPhone 14 The iPhone 14 can probably be described more as an "iPhone 13S" because...
10th Generation iPad Render

10th-Generation iPad With Major Design Changes Reportedly in Production Ahead of September Launch

Monday August 15, 2022 8:02 pm PDT by
Apple's rumored 10th-generation iPad is currently in production and will feature "major" design changes, according to a report from Taiwanese website DigiTimes. A mockup of the potential 10th-generation iPad design by Renders By Shailesh The report did not provide any specific details about the 10th-generation iPad's new design, but rumors suggest the device will feature a larger 10.5-inch...
ios 16 lock screen feature2

Apple Seeds Sixth Betas of iOS 16 and iPadOS 16 to Developers [Update: Public Beta Available]

Monday August 15, 2022 10:04 am PDT by
Apple today seeded the sixth betas of upcoming iOS 16 and iPadOS 16 updates to developers for testing purposes, with the updates coming a week after Apple released the fifth developer betas. Registered developers can download the iOS and iPadOS 16 profiles from the Apple Developer Center, and once installed, the betas will be available over the air. iOS 16 introduces a revamped Lock...
apple watch se

Apple Watch SE vs. Apple Watch Series 8: New Features to Expect If You've Waited to Upgrade

Monday August 15, 2022 2:44 am PDT by
The Apple Watch SE was announced in September 2020 and has been a popular Apple Watch model for customers looking for their first smartwatch or an affordable Apple Watch. Apple Watch SE customers may be wondering, however, what's in store for them with the upcoming Apple Watch Series 8 and what new features they can expect. Continue reading to find out. Apple Watch SE vs. Apple Watch Series ...
odyssey ark 1

Samsung Launches $3,500 'Odyssey Ark' 55-Inch Curved Gaming Display

Monday August 15, 2022 7:15 am PDT by
Samsung today announced the launch of the Odyssey Ark, which the company says is the world's first 55-inch 4K curved display with a 165Hz refresh rate for improved gaming performance. Samsung first previewed the monitor at CES, but it is now available to order. Subscribe to the MacRumors YouTube channel for more videos. Priced at $3,500, the Samsung Odyssey Ark features mini-LED technology...
top stories 13aug2022

Top Stories: New Battery Percentage Icon in iOS 16, USB-C AirPods Rumor, and More

Saturday August 13, 2022 6:00 am PDT by
This week brought some shocking news for iOS 16 beta testers, with Apple bringing back the iPhone battery percentage to the status bar after a number of years. Other news and rumors this week included word that Apple has started recording portions of its media event planned for next month to introduce the iPhone 14 and Apple Watch Series 8, claims about iPhone 14 Pro pricing and Apple's...