Alongside its slew of product announcements yesterday, Apple registered several new web domains related to the term "Magic Keyboard", including applemagickeyboard.com, applemagickeyboard.net, and applemagickeyboards.com.
Apple's Smart Keyboard for iPad Pro
While Apple did announce a new keyboard cover for the upcoming iPad Pro at yesterday's event, the product is called Smart Keyboard. It is possible Apple is simply looking to secure domains similar to the Smart Keyboard name, but perhaps a more likely possibility is that it is the name for Apple's upcoming wireless keyboard revealed in regulatory filings last month.
Apple already offers a Magic Mouse and a Magic Trackpad, and last month's FCC filings revealed a "Magic Mouse 2" name for the upgraded accessory, so it seems reasonable Apple could be looking to introduce a "Magic Keyboard." The publicly released portion of the filing for the keyboard did not, however, reveal any new "magical" features as it only showed a bottom view of the accessory for the purpose of illustrating where regulatory labels would be displayed.
Image from Apple's FCC filing for new wireless keyboard
Aside from the newly registered domains, we've been unable to find any other references linking Apple to the "Magic Keyboard" name. Searches of trademark databases for many countries did not reveal any such filings that could be plausibly linked to Apple.
It remains to be seen when Apple will introduce its new keyboard and mouse revealed in the FCC filings, but it could possibly come alongside new 21.5-inch Retina 4K iMacs that are just going into production ahead of a release later this year.
Thursday November 13, 2025 11:35 am PST by Juli Clover
Apple today released new firmware designed for the AirPods Pro 3, the AirPods 4, and the prior-generation AirPods Pro 2. The AirPods Pro 3 firmware is 8B25, while the AirPods Pro 2 and AirPods 4 firmware is 8B21, all up from the prior 8A358 firmware released in October.
There's no word on what's include in the updated firmware, but the AirPods Pro 2, AirPods 4 with ANC, and AirPods Pro 3...
Thursday November 13, 2025 6:48 am PST by Joe Rossignol
iOS 26 extended pinned conversations in the Messages app to CarPlay, for quick access to your most frequent chats. However, some drivers may prefer the classic view with a list of individual conversations only, and Apple now lets users choose.
Apple released the second beta of iOS 26.2 this week, and it introduces a new CarPlay setting for turning off pinned conversations in the Messages...
Friday November 14, 2025 6:20 am PST by Joe Rossignol
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone.
iPhone Pocket is available to order on Apple's online store starting today, in the United States, France, China, Italy, Japan, Singapore, South Korea, and the United Kingdom. However, it is already completely sold out in the United...
Friday November 14, 2025 10:02 am PST by Joe Rossignol
Starting with the upcoming tvOS 26.2 update, currently in beta, additional profiles created on the Apple TV no longer require their own Apple Account.
In the Settings app on the Apple TV, under Profiles and Accounts, anyone can create a new profile by simply entering a name and indicating whether the profile is for a kid. The profile will be associated with the primary user's Apple Account,...
Saturday November 15, 2025 2:40 pm PST by Joe Rossignol
Apple is preparing for Tim Cook to step down as CEO of the company "as soon as next year," according to the Financial Times.
The company's board of directors and senior executives "recently intensified preparations for Cook to hand over the reins," the report said.
While the report said that Apple is unlikely to name a new CEO before its next earnings report in late January, it went on to ...
Walmart's Black Friday sale has officially kicked off today, with an online shopping event that's also seeing some matching deals in retail locations. There are quite a few major discounts in this sale, including savings on headphones, TVs, and more.
Note: MacRumors is an affiliate partner with Walmart. When you click a link and make a purchase, we may receive a small payment, which helps us...
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Most of Apple's Macs are slated to get M5 chips across 2026, and there's a possibility we'll even see the first M6 chips toward the end of the year. Updates are planned for everything from the MacBook Air to the Mac Studio.
MacBook Air (Early 2026)
The MacBook Air will be one of the first Macs to get a 2026 refresh, with an update planned for the first few months of the year. The MacBook...
Tuesday November 11, 2025 9:48 am PST by Joe Rossignol
Apple released the first iOS 26.2 beta last week. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics in Apple Music, and more.
In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date....
Wednesday November 12, 2025 11:42 am PST by Joe Rossignol
While it was rumored that Apple planned to release new versions of the HomePod mini, Apple TV, and AirTag this year, it is no longer clear if that will still happen.
Back in January, Bloomberg's Mark Gurman said Apple planned to release new HomePod mini and Apple TV models "toward the end of the year," while he at one point expected a new AirTag to launch "around the middle of 2025." Yet,...
We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon.
Note: MacRumors is an affiliate partner with some of these vendors. When ...
LOL gotta love the way Apple is innovating today! First, they invent the stylus and call it a pencil! w00t! All while charging $99 for it, this is innovation at it's highest level. Then, they try to top that by stealing the Surface's keyboard! Mind = blown!
So...it's a Microsoft Surface keyboard? :) A magic keyboard with a magic pencil. I love Apple but I feel like they are losing steam without Steve Jobs. Now all I need is a magic carpet to explore a whole new world...
You clearly hate Apple, so why do you hang out on an Apple forum?
I don't hate apple at all - I have been using apple products since 1981. Let's see, in my house I have 6 apple laptops, 3 iphones, 2 ipods, 2 ipads, time capsule and an apple tv. What I hate about Apple is that they are hypocritical to a fault. They once said "if it needs a stylus the device is a failure". And, "physical keyboards will be a thing of the past". So now, since they have a new stylus and new keyboard, both of which Apple and the fanbois made fun of in the past, we are supposed to think this is innovation? Really? I just call things as I see them.
So...it's a Microsoft Slate keyboard? :) A magic keyboard with a magic pencil. I love Apple but I feel like they are losing steam without Steve Jobs. Now all I need is a magic carpet to explore a whole new world...
Surface Pro 3 wants to be desktop and tablet in one. iPad Pro wants only to be a professional touch tablet. Two fundamentally different philosophies. iOS is touch uncompromised. There will be teething problems of course, but you don't change things without following your philosophy fully. Apple said no to Flash and now we can all thank them.
I don't hate apple at all - I have been using apple products since 1981. Let's see, in my house I have 6 apple laptops, 3 iphones, 2 ipods, 2 ipads, time capsule and an apple tv. What I hate about Apple is that they are hypocritical to a fault. They once said "if it needs a stylus the device is a failure". And, "physical keyboards will be a thing of the past". So now, since they have a new stylus and new keyboard, both of which Apple and the fanbois made fun of in the past, we are supposed to think this is innovation? Really? I just call things as I see them.
We live in a world where being adaptable to changing conditions--a GOOD THING--is widely considered a fault in our leaders. "Hypocritical" or "flip-flopping." It's as though logical thought itself has become a sin...
(In any case, "if it NEEDS a stylus" was the meaning of Jobs' quote--and many awful pre-iPad tablets did need one. That's nothing against having the option for artists. Plus, I'm not sure how Jobs's statement then could be hypocritical vs. what he says now... he's dead, and it's not him making the decision. You'd "hate Apple" less if they were a slave to everything past CEOs said?)
P.S. Apple shipped their own iPad-only physical keyboard alongside the very first iPad 1, and ever since has sold their BT keyboard as an iPad accessory. They have never not sold an Apple keyboard for iPad. (Plus Apple has sold 3rd-party keyboards and drawing pens for years.) And you have invented the quote about "physical keyboards will be a thing of the past." Apple predicted that physical keyboards were not necessary on phones—and they were right.
