Alongside its slew of product announcements yesterday, Apple registered several new web domains related to the term "Magic Keyboard", including applemagickeyboard.com, applemagickeyboard.net, and applemagickeyboards.com.
Apple's Smart Keyboard for iPad Pro
While Apple did announce a new keyboard cover for the upcoming iPad Pro at yesterday's event, the product is called Smart Keyboard. It is possible Apple is simply looking to secure domains similar to the Smart Keyboard name, but perhaps a more likely possibility is that it is the name for Apple's upcoming wireless keyboard revealed in regulatory filings last month.
Apple already offers a Magic Mouse and a Magic Trackpad, and last month's FCC filings revealed a "Magic Mouse 2" name for the upgraded accessory, so it seems reasonable Apple could be looking to introduce a "Magic Keyboard." The publicly released portion of the filing for the keyboard did not, however, reveal any new "magical" features as it only showed a bottom view of the accessory for the purpose of illustrating where regulatory labels would be displayed.
Image from Apple's FCC filing for new wireless keyboard
Aside from the newly registered domains, we've been unable to find any other references linking Apple to the "Magic Keyboard" name. Searches of trademark databases for many countries did not reveal any such filings that could be plausibly linked to Apple.
It remains to be seen when Apple will introduce its new keyboard and mouse revealed in the FCC filings, but it could possibly come alongside new 21.5-inch Retina 4K iMacs that are just going into production ahead of a release later this year.
Monday November 10, 2025 1:08 pm PST by Juli Clover
Today marks the fifth anniversary of the Apple silicon chip that replaced Intel chips in Apple's Mac lineup. The first Apple silicon chip, the M1, was unveiled on November 10, 2020. The M1 debuted in the MacBook Air, Mac mini, and 13-inch MacBook Pro.
The M1 chip was impressive when it launched, featuring the "world's fastest CPU core" and industry-leading performance per watt, and it's only ...
Monday November 10, 2025 1:55 am PST by Tim Hardwick
Apple will conceal the front-facing camera under the screen of its 2027 iPhone, a Chinese leaker said today, corroborating reports that Apple's 20th anniversary iPhone will have no visible cutouts in the display.
Weibo-based account Digital Chat Station said Apple's development of under-screen camera technology was progressing as planned for adoption in 2027, one year after it will...
We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon.
Note: MacRumors is an affiliate partner with some of these vendors. When ...
Monday November 10, 2025 11:41 am PST by Juli Clover
The thin, light iPhone Air sold so poorly that Apple has decided to delay the launch of the next-generation iPhone Air that was scheduled to come out alongside the iPhone 18 Pro, reports The Information.
Apple initially planned to release a new iPhone Air in fall 2026, but now that's not going to happen.
Since the iPhone Air launched in September, there have been reports of poor sales...
Thursday November 6, 2025 11:12 am PST by Joe Rossignol
Apple today updated its trade-in values for select iPhone, iPad, Mac, and Apple Watch models. Trade-ins can be completed on Apple's website, or at an Apple Store.
The charts below provide an overview of Apple's current and previous trade-in values in the U.S., according to its website. Maximum values for most devices either decreased or saw no change, but the iPad Air received a slight bump.
...
Tuesday November 11, 2025 1:23 am PST by Tim Hardwick
Apple has teamed up with Japanese fashion house ISSEY MIYAKE to launch iPhone Pocket, a 3D-knitted limited edition accessory designed to carry an iPhone, AirPods, and other everyday items.
The accessory is like a stretchy pocket, not unlike an iPod Sock, but elongated to form a strap made of a ribbed, elastic textile that fully encloses an iPhone yet allows you to glimpse the display...
The future of Apple Fitness+ is "under review" amid a reorganization of the service, according to Bloomberg's Mark Gurman.
In the latest edition of his "Power On" newsletter, Gurman said that Apple Fitness+ remains one of the company's "weakest digital offerings." The service apparently suffers from high churn and little revenue.
Nevertheless, Fitness+ has a small, loyal fanbase that...
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2025 sales have kicked off at AT&T, Verizon, T-Mobile, and more. Right now we're tracking notable offers on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. For even more savings, keep an eye on older models during the holiday shopping season.
Note: MacRumors is...
Apple is expected to announce a new HomePod mini imminently, headlining with new chips. Here are all of the new features we're expecting.
The second-generation HomePod mini is highly likely to contain a more up-to-date chip for more advanced computational audio and improved responsiveness. The current HomePod mini is equipped with the Apple Watch Series 5's S5 chip from 2019. Apple is likely ...
Thursday November 6, 2025 2:45 pm PST by Juli Clover
Apple is promoting the new Liquid Glass design in iOS 26, showing off the ways that third-party developers are embracing the aesthetic in their apps. On its developer website, Apple is featuring a visual gallery that demonstrates how "teams of all sizes" are creating Liquid Glass experiences.
The gallery features examples of Liquid Glass in apps for iPhone, iPad, Apple Watch, and Mac. Apple...
LOL gotta love the way Apple is innovating today! First, they invent the stylus and call it a pencil! w00t! All while charging $99 for it, this is innovation at it's highest level. Then, they try to top that by stealing the Surface's keyboard! Mind = blown!
So...it's a Microsoft Surface keyboard? :) A magic keyboard with a magic pencil. I love Apple but I feel like they are losing steam without Steve Jobs. Now all I need is a magic carpet to explore a whole new world...
You clearly hate Apple, so why do you hang out on an Apple forum?
I don't hate apple at all - I have been using apple products since 1981. Let's see, in my house I have 6 apple laptops, 3 iphones, 2 ipods, 2 ipads, time capsule and an apple tv. What I hate about Apple is that they are hypocritical to a fault. They once said "if it needs a stylus the device is a failure". And, "physical keyboards will be a thing of the past". So now, since they have a new stylus and new keyboard, both of which Apple and the fanbois made fun of in the past, we are supposed to think this is innovation? Really? I just call things as I see them.
So...it's a Microsoft Slate keyboard? :) A magic keyboard with a magic pencil. I love Apple but I feel like they are losing steam without Steve Jobs. Now all I need is a magic carpet to explore a whole new world...
Surface Pro 3 wants to be desktop and tablet in one. iPad Pro wants only to be a professional touch tablet. Two fundamentally different philosophies. iOS is touch uncompromised. There will be teething problems of course, but you don't change things without following your philosophy fully. Apple said no to Flash and now we can all thank them.
I don't hate apple at all - I have been using apple products since 1981. Let's see, in my house I have 6 apple laptops, 3 iphones, 2 ipods, 2 ipads, time capsule and an apple tv. What I hate about Apple is that they are hypocritical to a fault. They once said "if it needs a stylus the device is a failure". And, "physical keyboards will be a thing of the past". So now, since they have a new stylus and new keyboard, both of which Apple and the fanbois made fun of in the past, we are supposed to think this is innovation? Really? I just call things as I see them.
We live in a world where being adaptable to changing conditions--a GOOD THING--is widely considered a fault in our leaders. "Hypocritical" or "flip-flopping." It's as though logical thought itself has become a sin...
(In any case, "if it NEEDS a stylus" was the meaning of Jobs' quote--and many awful pre-iPad tablets did need one. That's nothing against having the option for artists. Plus, I'm not sure how Jobs's statement then could be hypocritical vs. what he says now... he's dead, and it's not him making the decision. You'd "hate Apple" less if they were a slave to everything past CEOs said?)
P.S. Apple shipped their own iPad-only physical keyboard alongside the very first iPad 1, and ever since has sold their BT keyboard as an iPad accessory. They have never not sold an Apple keyboard for iPad. (Plus Apple has sold 3rd-party keyboards and drawing pens for years.) And you have invented the quote about "physical keyboards will be a thing of the past." Apple predicted that physical keyboards were not necessary on phones—and they were right.
