Today at its "Hey Siri" event, Apple announced a partnership with Hermes to create a special Apple Watch collection called Apple Watch Hermes. The new collection will feature three brand new bands and watch faces. The watch bands will include the Double Tour, Single Tour, and the Cuff.
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Uncompromising craftsmanship. Pioneering innovation. Groundbreaking functionality. Apple Watch Hermès is the culmination of a partnership based on parallel thinking, singular vision, and mutual regard. It is a unique timepiece designed with both utility and beauty in mind. With leather straps handmade by Hermès artisans in France and an Hermès watch face reinterpreted by Apple designers in California, Apple Watch Hermès is a product of elegant, artful simplicity — the ultimate tool for modern life.
The new Apple Watch Hermes collection will come in 10 unique options for customers to choose from, but the individual Hermes bands will not be sold by themselves. The Double Tour band will be available only in 38mm sizes, due to its more feminine look, and come in four different colors. Both 38mm and 42mm customers will be able to choose from the three color options of the Single Tour band, while the larger Cuff style is offered in one single 42mm leather option.
Pricing wise, the Double Tour collection will cost $1,250, the Single Tour will cost $1,100, and the Cuff comes in at the most expensive mid-tier Apple Watch option yet: $1,500. The collection won't be available to purchase online, and will follow the Apple Watch Edition route and will only be available at specific Apple and Hermes retail locations across the country in October.
Top Rated Comments
I'm not in the market for an Hermes Apple Watch, but I'll admit the bands look great. The package as a whole will sell incredibly well. Moreover, for Hermes it'll get more people in their stores that otherwise would never set foot in them -- not a ton, but it'll increase their reach.
I'd expect more of these partnerships in the future, because the other luxury fashion brands are not going to want to be left out in the cold.