Apple Decorating Bill Graham Civic Auditorium Ahead of Next Week's Event - MacRumors
Skip to Content

Apple Decorating Bill Graham Civic Auditorium Ahead of Next Week's Event

Ahead of next week's big iPhone-centric event, Apple has begun decorating the Bill Graham Civic Auditorium in San Francisco where the event will take place. As shared by several Twitter and Instagram users, signs with the Apple logo are beginning to go up, and several Apple-branded flags are flying.

A white Apple logo with rainbow-colored accents against a blue background is shown on one wall of the auditorium, shared by CBS/CNET photographer James Martin. The same design was seen on the invitations for the event and was created to mimic Siri's look on the Apple Watch and iOS 9.

applelogobillgraham
Security is heavy around the auditorium, with security guards and police officers guarding signage that's being put up, according to someone on site who spoke to MacRumors and provided pictures. Some of the security guards are now wearing outfits with Apple logos on them.

applelogobuilding
The colorful Apple logos are accompanied several flags surrounding the auditorium, featuring a white Apple logo on a dark blue background. Swarms of workers are all over the perimeter of the auditorium, running cables up walls into the interior and building out the infrastructure needed for the event.

appleflags
Along with the flags, Apple has decorated light posts in the area with matching Siri-style banners in a dark blue shade. The decorations for the Bill Graham Civic Auditorium are already beginning to outshine decorations and signage used at past events, and Apple is likely to continue adding more over the course of the weekend.

lightposts
Apple's upcoming Wednesday, September 9 event is expected to be huge. The auditorium where it's being held seats 7,000, and the company may be using some of the available space to demo products that will be released. The event will see the debut of an unprecedented number of devices, including the iPhone 6s and 6s Plus, the new Apple TV, the iPad mini 4, and the iPad Pro.

Apple is also expected to introduce additional Apple Watch Sport materials, perhaps in gold, and new Sport bands. An iPad keyboard may also make an appearance at the event, and we'll also get release details for iOS 9 and watchOS 2.

MacRumors will provide live coverage of Apple's event, through a live blog on MacRumors.com and on our MacRumorsLive Twitter account.

(Thanks, John!)

Popular Stories

imac video apple feature

Apple Released Yet Another New Product Today

Friday March 20, 2026 2:39 pm PDT by
Apple has unveiled a whopping nine new products so far this March, including an iPhone 17e, iPad Air models with the M4 chip, MacBook Air models with the M5 chip, MacBook Pro models with M5 Pro and M5 Max chips, the all-new MacBook Neo, an updated Studio Display, a higher-end Studio Display XDR, AirPods Max 2, and now the Nike Powerbeats Pro 2. iPhone 17e features the same overall design as...
HomePod mini and Apple TV Sage

New Apple TV and HomePod Mini Remain 'Ready' to Launch

Sunday March 22, 2026 6:33 am PDT by
Apple has unveiled nine new products this month, but the wait continues for the next-generation Apple TV 4K and HomePod mini models. In his Power On newsletter today, Bloomberg's Mark Gurman said new versions of the Apple TV and HomePod mini have been "ready" since last year, but he reiterated that Apple has held off on releasing them until the more personalized version of Siri and other...
iOS 26

iOS 26.4 Adds Two New Features to CarPlay

Tuesday March 24, 2026 1:55 pm PDT by
iOS 26.4 was released today, and it includes a couple of new features for CarPlay: an Ambient Music widget and support for voice-based chatbot apps. To update your iPhone 11 or newer to iOS 26.4, open the Settings app and tap on General → Software Update. CarPlay will automatically offer the new features so long as the iPhone connected to your vehicle is running iOS 26.4 or later....

Top Rated Comments

Oblivious.Robot Avatar
138 months ago

It's happening! :D
Score: 30 Votes (Like | Disagree)
138 months ago
In what universe is the background of this BLUE?


#purple
Looks gold to me.
Score: 27 Votes (Like | Disagree)
138 months ago
I was walking past there today and I saw the Apple hired goons roughing up a homeless person.

PS: Yes it did happen, if I had my phone I would have taken a video to counter the inevitable deniers.
I was walking past there today and I saw a unicorn eating a bowl of cereal.

PS: Yes it did happen, if I had my phone I would have taken a video to counter the inevitable deniers.
Score: 23 Votes (Like | Disagree)
JeffyTheQuik Avatar
138 months ago
I pledge allegiance to the flag...
Score: 18 Votes (Like | Disagree)
138 months ago
I think this is too big for just a normal announcement. Even if they are announcing new iPhone, TV, laptops and iPad, I have a feeling something else that nobody is expecting will come up.

With all the decorations, and a myriad of rumors flying around, seemingly more than normal, I think Apple is covering up something big. Classic misdirection. We shall see.
Score: 17 Votes (Like | Disagree)
138 months ago
I hope for the sake of those emotionally connected to Apple that there's something of significance to see. They buy into the hype hook line and sinker. The tension filled, anticipatory posts that reveal how much a single Apple event means to them is unlike anything seen anywhere else. These are highly invested worshippers.
...says maxsix, "macrumors regular"


Attachment Image
Score: 14 Votes (Like | Disagree)