Apple Decorating Bill Graham Civic Auditorium Ahead of Next Week's Event - MacRumors
Skip to Content

Apple Decorating Bill Graham Civic Auditorium Ahead of Next Week's Event

Ahead of next week's big iPhone-centric event, Apple has begun decorating the Bill Graham Civic Auditorium in San Francisco where the event will take place. As shared by several Twitter and Instagram users, signs with the Apple logo are beginning to go up, and several Apple-branded flags are flying.

A white Apple logo with rainbow-colored accents against a blue background is shown on one wall of the auditorium, shared by CBS/CNET photographer James Martin. The same design was seen on the invitations for the event and was created to mimic Siri's look on the Apple Watch and iOS 9.

applelogobillgraham
Security is heavy around the auditorium, with security guards and police officers guarding signage that's being put up, according to someone on site who spoke to MacRumors and provided pictures. Some of the security guards are now wearing outfits with Apple logos on them.

applelogobuilding
The colorful Apple logos are accompanied several flags surrounding the auditorium, featuring a white Apple logo on a dark blue background. Swarms of workers are all over the perimeter of the auditorium, running cables up walls into the interior and building out the infrastructure needed for the event.

appleflags
Along with the flags, Apple has decorated light posts in the area with matching Siri-style banners in a dark blue shade. The decorations for the Bill Graham Civic Auditorium are already beginning to outshine decorations and signage used at past events, and Apple is likely to continue adding more over the course of the weekend.

lightposts
Apple's upcoming Wednesday, September 9 event is expected to be huge. The auditorium where it's being held seats 7,000, and the company may be using some of the available space to demo products that will be released. The event will see the debut of an unprecedented number of devices, including the iPhone 6s and 6s Plus, the new Apple TV, the iPad mini 4, and the iPad Pro.

Apple is also expected to introduce additional Apple Watch Sport materials, perhaps in gold, and new Sport bands. An iPad keyboard may also make an appearance at the event, and we'll also get release details for iOS 9 and watchOS 2.

MacRumors will provide live coverage of Apple's event, through a live blog on MacRumors.com and on our MacRumorsLive Twitter account.

(Thanks, John!)

Popular Stories

iOS 27 on iPhone 17 1

iOS 27 Will Add These New Features to Your iPhone

Saturday May 2, 2026 8:43 am PDT by
Apple is expected to unveil iOS 27 during its WWDC 2026 keynote on June 8, and there are already many rumored features and changes for iPhones. The first developer beta of iOS 27 will likely be available immediately following the keynote, and a public beta typically follows in July. Following beta testing, the software update should be released to all users with a compatible iPhone in...
Apple MacBook Pro M4 hero

Why You Might Want to Wait to Buy a MacBook Pro

Friday May 1, 2026 3:43 pm PDT by
Apple refreshed the 14-inch and 16-inch MacBook Pro with M5 Pro and M5 Max models in March 2026, but depending on your needs and interests, you might want to skip this generation because there's something better in the works. The M5 Pro and M5 Max MacBook Pro models have faster chips, but the same design that Apple has used since 2021. An updated design with new display technology and faster ...
Apple Event Logo

Apple Just Released a New Accessory

Monday May 4, 2026 8:13 am PDT by
Apple today released a new Pride Edition Sport Loop for the Apple Watch. The band features a rainbow design with 11 colors of woven nylon yarns. The new Pride Edition Sport Loop is available to order now on Apple.com and in the Apple Store app in 40mm, 42mm, and 46mm sizes, and it will be available at Apple Store locations starting later this week. In the U.S., the band costs $49. There...

Top Rated Comments

Oblivious.Robot Avatar
139 months ago

It's happening! :D
Score: 30 Votes (Like | Disagree)
139 months ago
In what universe is the background of this BLUE?


#purple
Looks gold to me.
Score: 27 Votes (Like | Disagree)
139 months ago
I was walking past there today and I saw the Apple hired goons roughing up a homeless person.

PS: Yes it did happen, if I had my phone I would have taken a video to counter the inevitable deniers.
I was walking past there today and I saw a unicorn eating a bowl of cereal.

PS: Yes it did happen, if I had my phone I would have taken a video to counter the inevitable deniers.
Score: 23 Votes (Like | Disagree)
JeffyTheQuik Avatar
139 months ago
I pledge allegiance to the flag...
Score: 18 Votes (Like | Disagree)
139 months ago
I think this is too big for just a normal announcement. Even if they are announcing new iPhone, TV, laptops and iPad, I have a feeling something else that nobody is expecting will come up.

With all the decorations, and a myriad of rumors flying around, seemingly more than normal, I think Apple is covering up something big. Classic misdirection. We shall see.
Score: 17 Votes (Like | Disagree)
139 months ago
I hope for the sake of those emotionally connected to Apple that there's something of significance to see. They buy into the hype hook line and sinker. The tension filled, anticipatory posts that reveal how much a single Apple event means to them is unlike anything seen anywhere else. These are highly invested worshippers.
...says maxsix, "macrumors regular"


Attachment Image
Score: 14 Votes (Like | Disagree)