Apple to Promote iOS Games With New Dedicated Twitter Account

Apple today expanded its presence on social networking site Twitter, creating a new Twitter account dedicated to sharing App Store games. According to the account bio, which features the tagline, "Embrace the future of gaming," it's run by Apple's team of Games Editors.

Apple has long had an App Store Twitter account that frequently shares new and popular games, but it also shares standard apps, creating a feed that's somewhat unfocused. Apple appears to have made the decision to distinguish and promote games separately from non-gaming apps going forward, in an effort to streamline each account and give both games and regular apps more attention.

Games have been a cornerstone of the App Store since it first launched, and Apple makes an effort to highlight different game compilations and editor's picks on a weekly basis, in addition to offering frequent sales and detailed gaming categories.

It is not clear why Apple has chosen today to create a new Twitter account for gaming as gaming on iOS has been highly popular for several years, but it could be related to the fact that the App Store is set to expand to a new device in the very near future, the Apple TV. Launching next week, the new Apple TV will include a full App Store and a motion-enabled remote control able to be used for gaming purposes.

Thus far, the App Store Games account has only tweeted once, but following a retweet from the main App Store account, it's already at more than a thousand followers in just a half hour.

Update: The Verge spoke to Apple about the new App Store Games account and got some details on how it will be used. App Store editors will share sneak previews of games, tips and tricks, and profiles of talented gamers. The account will also let App Store editors interact with game developers, and it's "part of a broader push into gaming."