Apple to Debut New iPhones, iPads, and Apple TV on September 9 - MacRumors
Skip to Content

Apple to Debut New iPhones, iPads, and Apple TV on September 9

Apple's annual fall iPhone event will likely be held on Wednesday, September 9, reports BuzzFeed's John Paczkowski, who has provided reliable information on event dates in the past. According to sources that spoke to BuzzFeed, the event will be held during the week of September 7, with September 9 targeted as the most likely date.

The event's focus will be on the next-generation iPhone 6s and iPhone 6s Plus, both of which will feature a Force Touch display, an A9 processor, an improved camera system, and a faster LTE chip, among other features. Apple may also unveil new iPads at the event, but the 12.9-inch iPad Pro "seems to be a wildcard," says Paczkowski, meaning it could come at the event or at a later date.


In addition to the iPhone and iPad, Apple is also expected to unveil the next-generation Apple TV. The Apple TV will be a huge update over its predecessor, featuring an updated A8 processor, a full App Store, a touch-based remote control, and Siri integration. It will, of course, include an entirely revamped body as well.

With Apple unveiling the new iPhones on September 9, pre-orders, if available, are likely to kick off on Friday, September 11. The two devices are then likely to officially launch later in the month, perhaps on September 18. iPads and the Apple TV will probably launch during the same time frame.

Related Roundups: Apple TV, iPad, iPad Pro, iPad mini

Popular Stories

Apple TV 4K HomeView HomePod Mini tweaked

New Apple TV 4K, HomeView, and HomePod Mini: 16 Details Just Leaked

Sunday October 11, 2026 12:56 pm PDT by
Just two days before Apple's "Welcome home" experience in New York, Bloomberg's Mark Gurman has leaked several details about the new products set to be unveiled, including an all-new smart home hub, a HomePod mini 2, and a new Apple TV 4K. Here is an all-in-one summary of the details shared by Gurman:Apple's home hub with a touch-enabled display will be named HomeView, seemingly confirming a ...
iPad mini OLED feature 1

Apple Announces New iPad Mini With 8.5-Inch OLED Display, A20 Pro Chip, and More

Monday October 26, 2026 6:05 am PDT by
Apple today announced a new iPad mini with a larger 8.5-inch OLED display, a nano-texture display option, a thinner and lighter design, an A20 Pro chip, a new Acoustic Display audio system that eliminates speaker holes, IP67-rated water and dust resistance, a landscape front camera, Apple's N1 chip with Wi-Fi 7 and Bluetooth 6 support, and more. Altogether, Apple says this amounts to the iPad...
Apple TV 4K 4th Generation Top View5

New Apple TV 4K Announced With A19 Chip, Updated Siri Remote, More

Tuesday October 13, 2026 6:08 am PDT by
Apple today announced the fourth-generation Apple TV 4K, with key features including an A19 chip, Siri AI support, an updated Siri Remote that has Find My support with Precision Finding, built in far-field microphones, support for surround sound with four HomePods in front and rear pairs, and more. The A19 chip in the new Apple TV 4K delivers up to 50% faster CPU performance and up to twice...

Top Rated Comments

oneMadRssn Avatar
147 months ago
If there is a new AppleTV with an App Store, I am ordering immediately.
Score: 23 Votes (Like | Disagree)
147 months ago
They usually do the iPhone events on Tuesdays...wouldn't the 8th be more likely?
Score: 15 Votes (Like | Disagree)
dearfriendx Avatar
147 months ago
I'm not into S models so I'll be waiting for the iPhone 7. Looks like I'll be skipping this keynote.
Why does anyone else need to know this info?
Score: 14 Votes (Like | Disagree)
147 months ago
That's my birthday!:eek:
Score: 13 Votes (Like | Disagree)
Bazooka-joe Avatar
147 months ago
Great news. My bank account is primed and waiting for all three products
Score: 13 Votes (Like | Disagree)
dearfriendx Avatar
147 months ago
Here's what's gonna happen:

September
iPhone 6S and iPhone 6S Plus information.
HomeKit presentation with additional capabilities & hardware.
Apple Pay supporting more banks, merchants, Canada, Australia, and of course, rewards cards.
Apple Watch 2 preview with release in "early 2016".
iOS 9 review.
Watch OS 2 review.

October
iPad Air & Mini refresh.
MacBook Pro & MacBook refresh.
iMac refresh.
iPad Pro (or similar name).
Mac OS 10.11 review.


Anyone who is expecting something mind blowing will be let down. There isn't enough of a profit & demand aspect for the iTV or whatever Apple would call it. Think about it for a second - if Apple were to make a TV do you think it'd have a crappy display? Absolutely not. The TV would probably have a 4K or 8K resolution, be made out of premium materials, perhaps have a curved screen, and would have Apple's software built into it (perhaps some kind of TV streaming service). A TV with all of those features would cost north of $20,000 to buy. Low demand, and low margin isn't Apple's game.
No one is thinking Apple is making an actual television at this point…
Score: 11 Votes (Like | Disagree)
Latest Stories
Apple TV's '12 Days of Snoopy' Special Arrives November 13
Apple TV's '12 Days of Snoopy' Special Arrives November 13
22 minutes ago
Apple is Putting Employees on an AI Budget
Apple is Putting Employees on an AI Budget
1 hour ago
Apple Releases Xcode 27.3 Beta With Three New Features
Apple Releases Xcode 27.3 Beta With Three New Features
2 hours ago
Apple Will Check Public iCloud Links for Harmful Content Starting in iOS 27.3
Apple Will Check Public iCloud Links for Harmful Content Starting in iOS 27.3
3 hours ago
macOS 27.3 Brings Live Activities to Macs Without Dynamic Island
macOS 27.3 Brings Live Activities to Macs Without Dynamic Island
4 hours ago
Apple TV Reportedly Planning 'Silo' Spinoff
Apple TV Reportedly Planning 'Silo' Spinoff
5 hours ago
Is It Worth Buying a Titanium Apple Watch?
Is It Worth Buying a Titanium Apple Watch?
5 hours ago
macOS 27.3 Includes an Important Security Fix
macOS 27.3 Includes an Important Security Fix
5 hours ago
Massive Sale Hits Apple Watch Ultra 3 With Record Low $250 Discounts
Massive Sale Hits Apple Watch Ultra 3 With Record Low $250 Discounts
7 hours ago
Does HomePod Mini 2 Have Improved Sound? Here's What Reviews Say
Does HomePod Mini 2 Have Improved Sound? Here's What Reviews Say
7 hours ago
macOS 27.3 Makes Markdown Files Easier to Read
macOS 27.3 Makes Markdown Files Easier to Read
7 hours ago
HomeView Pre-Order Returns to $289.99 on Amazon
HomeView Pre-Order Returns to $289.99 on Amazon
8 hours ago
Apple May Phase Out Non-Touch High-End MacBook Pros
Apple May Phase Out Non-Touch High-End MacBook Pros
8 hours ago
Apple's Insider Trading Policy Now Covers Prediction Markets
Apple's Insider Trading Policy Now Covers Prediction Markets
9 hours ago
'Stick' Season 2 Premieres Today on Apple TV
'Stick' Season 2 Premieres Today on Apple TV
9 hours ago
iPhone 18e Rumored to Focus on Chip Upgrade With Few Major Changes
iPhone 18e Rumored to Focus on Chip Upgrade With Few Major Changes
9 hours ago
Google Maps Updated to Fully Support iPhone Duo Displays
Google Maps Updated to Fully Support iPhone Duo Displays
9 hours ago
Everything New in the iOS 27.3 Beta
Everything New in the iOS 27.3 Beta
21 hours ago
Apple Music's New Selfie Sing Feature Lets You Record Karaoke Videos
Apple Music's New Selfie Sing Feature Lets You Record Karaoke Videos
22 hours ago
iPhone Jailbreak Gets Past Lockdown Mode and Survives an Update
iPhone Jailbreak Gets Past Lockdown Mode and Survives an Update
23 hours ago
iPadOS 27.3 Expands Siri Mode to Camera App
iPadOS 27.3 Expands Siri Mode to Camera App
1 day ago
Veterans Day Apple Watch Activity Challenge Launches November 11
Veterans Day Apple Watch Activity Challenge Launches November 11
1 day ago
Best Early Black Friday Mac Deals: Save Hundreds on MacBook Air, Mac Mini, and More
Best Early Black Friday Mac Deals: Save Hundreds on MacBook Air, Mac Mini, and More
1 day ago
Apple Fitness+ Gets Gym Strength Plans in iOS 27.3
Apple Fitness+ Gets Gym Strength Plans in iOS 27.3
1 day ago
iOS 27.3 Adding New StandBy Mode Features to iPhone 11 and Newer
iOS 27.3 Adding New StandBy Mode Features to iPhone 11 and Newer
1 day ago
Apple Releases New AirPods Beta Firmware
Apple Releases New AirPods Beta Firmware
1 day ago
iOS 27.3 Beta Brings Apple Intelligence to China
iOS 27.3 Beta Brings Apple Intelligence to China
1 day ago
iPhone Duo Gets Reachability in iOS 27.3 Beta
iPhone Duo Gets Reachability in iOS 27.3 Beta
1 day ago
Siri AI Gets More Capable in iOS 27.3
Siri AI Gets More Capable in iOS 27.3
1 day ago
iOS 27.3 Adds Vertical Tabs and Adaptive Dark Mode to Safari
iOS 27.3 Adds Vertical Tabs and Adaptive Dark Mode to Safari
1 day ago