Apple today announced a Snapchat account for Apple Music that initially provides a behind-the-scenes look at Beats 1 Radio and its personalities while also showing off segments of the cities it operates from with some music playing in the background. It's unknown what kind of content the account will provide in the future.

applemusicsnapchat
The account's first Snapchat "story", which is the combination of multiple photos and videos taken throughout its first day of operation, takes followers on a journey from Beats 1's Los Angeles HQ with Zane Lowe, watching as he works on his show before it switches to London and fellow DJ Julie Adenuga. After watching Adenuga work, the account changes course to Ebro Darden in New York City.

The account provides an interesting look into the work environments of Beats 1's three DJs, with each of them showing off their equipment and enthusiasm for the music they're playing. Adenuga's segment includes her teasing an interview with musical artist Ellie Goulding, answering questions and letting users know they should check out the For You tab of Apple Music. The Snapchat story, which currently sits at 184 seconds, is being updated periodically throughout the day.

Apple has thus far taken a very liberal approach to using social media to draw awareness to Apple Music, heavily using Twitter, Instagram and Tumblr to tease and announce exclusive music, interviews and music videos. Snapchat, whose users tend to be younger, is yet another progression of that effort. Snapchat users can follow Apple Music on the service by adding "applemusic" as a friend.

Top Rated Comments

hglk Avatar
115 months ago
I don't think Zane's shirt fits.
Score: 15 Votes (Like | Disagree)
japanime Avatar
115 months ago
I don't think Zane's shirt fits.
He borrowed it from Jony.
Score: 10 Votes (Like | Disagree)
xlost6 Avatar
115 months ago
I don't think Zane's shirt fits.
It looks like he just left the toilet the way he is holding his stomach :D
Score: 5 Votes (Like | Disagree)
goobot Avatar
115 months ago
Apple is using social media to build awareness of its music service? Well I don't know how long I'm going to be able to play hard to get and just fire up that 3 months worth of free service.
You can listen to beats 1 for free without the subscription.
Score: 2 Votes (Like | Disagree)
PowerBook-G5 Avatar
115 months ago
What was the song for the New York snapchat story??
Darude - Sandstorm
Score: 2 Votes (Like | Disagree)
mixel Avatar
115 months ago
That picture really helps my head-canon that Apple's "24 hour radio station hosted by Zane Lowe." Is just Apple locking him in a room with radio gear forever.
Score: 2 Votes (Like | Disagree)

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