Apple Store Goes Down Ahead of Expected iPod Refresh - MacRumors
Skip to Content

Apple Store Goes Down Ahead of Expected iPod Refresh

The Apple Online Store was taken offline moments ago ahead of an expected refresh to the iPod touch, iPod nano and iPod shuffle lineup of portable media players. The sixth-generation iPod touch will likely feature a 64-bit processor, new colors and other hardware improvements, while the iPod nano and iPod shuffle are expected to be released in new colors only.

iPods Well Be Back

iPods discovered in unreleased colors (left) and Apple Store down (right)

iPods in unreleased colors were first spotted in iTunes 12.2 earlier this month, including a darker blue for the iPod touch, a new gold color for the iPod nano and a brighter pink color for the iPod shuffle. MacRumors subsequently discovered a full lineup of six new colors for the iPod touch, nano and shuffle hidden within iTunes resource files, including silver, space gray, red, bright pink, deep blue and light gold.

Related Forum: iPod touch and iPod

Popular Stories

iPhone Duo Display Cracking

Apple Alerts Stores to iPhone Duo's Display Cracking Issue

Friday October 30, 2026 3:20 pm PDT by
In a memo shared with Apple Stores and Apple Authorized Service Providers this week, and later obtained by MacRumors, Apple provided technicians with guidance on how to diagnose and address the iPhone Duo's inner display cracking issue. If a customer reports the issue, Apple advised technicians to inspect the iPhone Duo and repair or replace it in accordance with their standard procedures....
2024 iPhone Boxes Feature

Apple Stores Reportedly Rolling Out New Anti-Theft System for iPhones

Sunday October 25, 2026 8:18 am PDT by
Bloomberg's Mark Gurman today reported that Apple is facing a growing problem where some people will buy iPhones or other products and either remove accessories from the box, open up the device and remove components, and/or remove the entire device, and then attempt to return the box hoping that the employee will not notice. When a customer seeks to return an iPhone, he said that Apple's...
iphone duo feature

Apple Says iPhone Duo Not Available on Walk-In Basis in Three Countries

Monday October 19, 2026 11:00 am PDT by
For a limited time, the iPhone Duo and the iPhone 18 Pro Max will be limited to customers with a pickup reservation at Apple Stores in Japan, South Korea, and the United Arab Emirates, according to notices posted on Apple's localized websites for those countries. The notices suggest that the iPhone Duo will not be available for walk-in customers at Apple's retail locations in Japan, South...

Top Rated Comments

keysofanxiety Avatar
148 months ago
"Soldered buttons?" I laughed at that.

"The innovative new soldered buttons no longer click, press, or break. It's a beautiful detail that helps increase the structural rigidity of the device."
"To ... create the new iPod Shuffle, we completely rethought its design, unapologetically returning to the roots and core essence of what it should be. By soldering the buttons, the user has literally no control over what song is playing, making this the most ... authentic Shuffle we've ever released. The previous unsatisfying click when pressing a button is now replaced with no noise at all - also making this the most silent Shuffle that we've ever designed."



Score: 22 Votes (Like | Disagree)
148 months ago
I'm wondering if it is still necessary for Apple to take the store actually down (it's 2015!).
I don't know any other store where this is done.

Normally you work with staging and pre-staging systems to activate changes with a single mouse click.

Is it only a marketing gimmick?
Score: 12 Votes (Like | Disagree)
Billberryjuice Avatar
148 months ago
It's happening! :D
You're right! wonder at the colours!
Score: 10 Votes (Like | Disagree)
0815 Avatar
148 months ago
while it is part of the cult and the expectations ... but why haven't they updated to some system where they don't have to take the store down for half a day just to update a few products on there .... just imagine Amazon would do that every time they add something new or remove something. It is time to move to the next century.

But good that they update the touch - may parents/kids will be happy about it.
Score: 9 Votes (Like | Disagree)
148 months ago
A new 64-bit touch would be great to test new iOS beta's on...
Score: 9 Votes (Like | Disagree)
AngerDanger Avatar
148 months ago
I hope Apple's graphics department had a good laugh over the Tuesday 14th speculation. Just give us a new touch!
Score: 9 Votes (Like | Disagree)
Latest Stories
Apple TV's '12 Days of Snoopy' Special Arrives November 13
Apple TV's '12 Days of Snoopy' Special Arrives November 13
24 minutes ago
Apple is Putting Employees on an AI Budget
Apple is Putting Employees on an AI Budget
1 hour ago
Apple Releases Xcode 27.3 Beta With Three New Features
Apple Releases Xcode 27.3 Beta With Three New Features
2 hours ago
Apple Will Check Public iCloud Links for Harmful Content Starting in iOS 27.3
Apple Will Check Public iCloud Links for Harmful Content Starting in iOS 27.3
3 hours ago
macOS 27.3 Brings Live Activities to Macs Without Dynamic Island
macOS 27.3 Brings Live Activities to Macs Without Dynamic Island
4 hours ago
Apple TV Reportedly Planning 'Silo' Spinoff
Apple TV Reportedly Planning 'Silo' Spinoff
5 hours ago
Is It Worth Buying a Titanium Apple Watch?
Is It Worth Buying a Titanium Apple Watch?
5 hours ago
macOS 27.3 Includes an Important Security Fix
macOS 27.3 Includes an Important Security Fix
5 hours ago
Massive Sale Hits Apple Watch Ultra 3 With Record Low $250 Discounts
Massive Sale Hits Apple Watch Ultra 3 With Record Low $250 Discounts
7 hours ago
Does HomePod Mini 2 Have Improved Sound? Here's What Reviews Say
Does HomePod Mini 2 Have Improved Sound? Here's What Reviews Say
7 hours ago
macOS 27.3 Makes Markdown Files Easier to Read
macOS 27.3 Makes Markdown Files Easier to Read
7 hours ago
HomeView Pre-Order Returns to $289.99 on Amazon
HomeView Pre-Order Returns to $289.99 on Amazon
8 hours ago
Apple May Phase Out Non-Touch High-End MacBook Pros
Apple May Phase Out Non-Touch High-End MacBook Pros
8 hours ago
Apple's Insider Trading Policy Now Covers Prediction Markets
Apple's Insider Trading Policy Now Covers Prediction Markets
9 hours ago
'Stick' Season 2 Premieres Today on Apple TV
'Stick' Season 2 Premieres Today on Apple TV
9 hours ago
iPhone 18e Rumored to Focus on Chip Upgrade With Few Major Changes
iPhone 18e Rumored to Focus on Chip Upgrade With Few Major Changes
9 hours ago
Google Maps Updated to Fully Support iPhone Duo Displays
Google Maps Updated to Fully Support iPhone Duo Displays
9 hours ago
Everything New in the iOS 27.3 Beta
Everything New in the iOS 27.3 Beta
21 hours ago
Apple Music's New Selfie Sing Feature Lets You Record Karaoke Videos
Apple Music's New Selfie Sing Feature Lets You Record Karaoke Videos
22 hours ago
iPhone Jailbreak Gets Past Lockdown Mode and Survives an Update
iPhone Jailbreak Gets Past Lockdown Mode and Survives an Update
23 hours ago
iPadOS 27.3 Expands Siri Mode to Camera App
iPadOS 27.3 Expands Siri Mode to Camera App
1 day ago
Veterans Day Apple Watch Activity Challenge Launches November 11
Veterans Day Apple Watch Activity Challenge Launches November 11
1 day ago
Best Early Black Friday Mac Deals: Save Hundreds on MacBook Air, Mac Mini, and More
Best Early Black Friday Mac Deals: Save Hundreds on MacBook Air, Mac Mini, and More
1 day ago
Apple Fitness+ Gets Gym Strength Plans in iOS 27.3
Apple Fitness+ Gets Gym Strength Plans in iOS 27.3
1 day ago
iOS 27.3 Adding New StandBy Mode Features to iPhone 11 and Newer
iOS 27.3 Adding New StandBy Mode Features to iPhone 11 and Newer
1 day ago
Apple Releases New AirPods Beta Firmware
Apple Releases New AirPods Beta Firmware
1 day ago
iOS 27.3 Beta Brings Apple Intelligence to China
iOS 27.3 Beta Brings Apple Intelligence to China
1 day ago
iPhone Duo Gets Reachability in iOS 27.3 Beta
iPhone Duo Gets Reachability in iOS 27.3 Beta
1 day ago
Siri AI Gets More Capable in iOS 27.3
Siri AI Gets More Capable in iOS 27.3
1 day ago
iOS 27.3 Adds Vertical Tabs and Adaptive Dark Mode to Safari
iOS 27.3 Adds Vertical Tabs and Adaptive Dark Mode to Safari
1 day ago